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THAILAND TATLER MEDIA KIT 2019 1 LIFE. EXTRAORDINARY
thailand tatlER MEdia Kit 2019 1
liFE. ExtRaoRdinaRy
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LIFE. EXTRAORDINARYthailand tatlER
Established in 1991, we are Thailand’s most trusted and enduring high-society and luxury lifestyle magazine. More than any other title, the Tatler name – a legend in publishing – commands respect, and is synonymous with prominence and influence.
Thailand Tatler presents the best of Thailand and beyond through a highly entertaining editorial mix that includes personality profiles, glamorous parties, lavish fashion shoots and authoritative articles that span the gamut of luxury lifestyle trends, from art collecting to wine appreciation, and from motoring to travel. The sophistication of our topics is matched by stylish and award-winning design and photography.
• PRint • digital • EvEnts
aboutus
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tatlER liFE. ExtRaoRdinaRyThailand Tatler is a member of the Tatler group of publications in Asia that connects high society and the most influential people in nine Asian markets.
EditoRial ExcEllEncE The editorial environment is characterised by incisive reporting and insider knowledge. Our voice is distinguished by sophistication, wit and savoir faire.
awaRd-winning visuals Thailand Tatler is a tour de force of art direction, photography and graphic design.
PowERFul hERitagE The Tatler name commands respect and is internationally acknowledged as a leader in its field.
EstEEMEd REadERshiP We reach an audience unrivalled by any other publication – esteemed and affluent trendsetters and thought leaders with whom any brand would proudly associate.
ExtEnsivE REach With our brand extensions and supplements that cover a variety of topics from lifestyle and beauty to finance and school, we are able to reach varied groups of readers with diverse interests through our extensive network of distribution channels.
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conciERgE The essential inbox for your news about the people who make the town tick.Dispatched with signature Tatler wit, this section also comprises our calendar of the most important cultural events and all you need to get a handle on the month ahead.
FacEs We take you behind the velvet rope and into the most exclusive events. From intimate soirees of VIPs to celebrity-studded parties, we show you where and how the jetset are living it up, while our people interviews bring you up close and personal with the world’s most fascinating luminaries. Faces is the only invitation you need.
stylE Our newly expanded section leaves no trend unexplored and no hot designer unnoticed. The season’s most significant looks are captured by our world-class team of editors, stylists and photographers for the front-row fashionista with impeccable taste.
FEatuREs In-depth stories abound in our features well, characterised by exclusive personality profiles, stunningly photographed portfolios, opinionated think pieces and clever takes on the issues of the day. Written with typical Tatler savvy and accompanied by award-winning photography and illustrations, our features are guaranteed to engage the sophisticated reader.
liFE “Luxury experiences to savour” is the tagline for this wide-ranging section that covers every facet of the good life, from fine dining and wine to art and motoring. Our travel pages are perfectly tailored for those with a penchant for adventure and the means to do it in high style.
contEntPRint
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MagaZinE distRibution
Thailand Tatler is available on subscription and is sold at the country’s best bookstores, specially selected newsstands and convenience stores.
In addition, copies are placed in the city’s five-star hotel rooms, airport lounges and the first/business class sections of
most airlines serving Thailand.
Airlines in-flight, airport lounges
*Others
Five-star hotels, resorts
*Others include embassies, consulates, chambers of commerce, clubs, spas, hair salons, hospitals, health clubs, jewellery and watch stores, advertisers, agencies, promotion, PR, events
18%
Subscribers
VIPS
Newsstands. bookstores
distRibution channEls
ciRculation bREaKdown
26%16%
14%
Private jets, yachts, limousines, car showrooms 2%
9%
10%Luxury condos, serviced apartments 5%
Circulation:
56,900
9,250 (16%)Qualified
VIPS 14,550 (26%)Direct
subscriptions
25,200 (44%)Strategic display
locations
7,900 (14%)Copysales
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audiEncEProfessional (doctor, lawer, etc) 5%
PRoFEssion
Self-employed
Owner/partner
Top management (CEO, chairman/vice-president, GM)
Middle management (manager, department head)
34%
11%
10%
Executive/supervisor/officer
Others
17%
10%
13%
90%Activities most spend time on
69%
64%90%
shopping for luxury stuff
enjoying fine dining
reading magazines
Bangkok
Upcountry
90%
76%
38%
21%
60% 43%
26%
33%
8.2-9 M baht
Wish to own in Bangkok particularly in the Sukhumvit area
10-20 M baht
10-20 M baht
3-4.5 M baht
Wish to own upcountry especially in Hua Hin, Chiang Mai, Chonburi and Phuket
5-10 M baht
5-10 M
Average householdincome (annual)
Average personalincome (annual)
Properties expected to own
Budget forwilling-to-own properties
54%Readership loyalty
54%
25%
20% > 10 years
> 5 years
> 5-10 years
Distinguished by wit and savoir faire, Thailand Tatler has been an indispensable part of life for the city’s sophisticates for over 20 years. Our well-heeled readership shapes opinions and trends in Thailand and across the region. This affluent and influential group is almost impossible to reach – except through the pages of Thailand Tatler.
27%40-49
20-39 50+36%agE37%
Readership:
424,090
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2019 suPPlEMEntsPRint
The above editorial content is subject to change without prior notice.
PhuKEt Focus by thailand tatlERPhuket Focus is a special publication of Thailand Tatler magazine.The content will feature Phuket’s fast-growing retail, real estate and hospitality scenes, social events, what's on and more.
Key facts:
Distribution: pack with Thaialand Tatler magazine and special distribution in PhuketSize: 8.27 x 11.69 inchesTotal pages: 24 pagesCover: Art matt 160 GMS Inside pages: Art matt 160 GMS Print run: 56,900 copiesAvailable: November 2019
ExPat sociEtyExpat Society features the top 300 personalities from all non-Thai nationalities and is the perfect complement to Society as a must-read reference for anyone doing business in Thailand.We are publishing the 14th edition in January 2020, and in addition to the 300 list, the content will feature a variety of topics and issues that are of interest and are relevant to both Thai and expat readers.
Key facts:
Distribution: Packed with Thailand Tatler magazine and stand-alone saleCopy price: 100 bahtSize: 12 x 9 inchesTotal pages: Approximately 100 Cover: Art glossy 210 GMS+UVInside pages: Art glossy 105 GMSPrint run: 65,150 copiesPublication date: January 2020
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MoRE luxuRy titlEs oF tatlER
sociEtyLaunched in 2001, Society is a high society recap of the best of the past year, from people to events to dining to fashion, all delivered with Thailand Tatler’s customary wit and panache. Get to know Thailand’s top 500 individuals who wield the power and influence in the country. Society also names Thailand’s style icons, Asia’s most stylish ladies and the top parties and weddings of the year.For everyone who’s anyone, Society is a yearly must-have.
Key facts:
Distribution: Stand-alone saleCopy price: 295 bahtBook size (w x h): 12 x 9 inchesTotal pages: Approximately 200 pagesCover: Art glossy 210 GMS + UV Inside pages: Art glossy 105 GMSPrint run: 42,650 copiesPublication date: January 2020
thailand tatlER bEst REstauRants 2019Thailand Tatler’s best-selling restaurant guide, Thailand Tatler Best Restaurants, has become an indispensable companion for Thai food lovers and regular restaurant-goers. The guide features all-new reviews of the top 150 restaurants in Bangkok plus an expanded selection of the best establishments in Chiang Mai, Phuket, Samui, Pattaya and Hua Hin, selected by our readers. There’s a wine guide and interesing culinary-related stories. Every restaurant featured is personally visited by our reviewers, comprising food writers and prominent personalities.
Key facts:
Distribution: Stand-alone saleCopy price: 495 bahtBook size (w x h): 128 mm x 230 mmTotal pages: Approximately 352 pagesCover: Art card 270 gsmInside pages: Art glossy 105 gsmBinding: Hand-sewn, perfect-boundPrint run: 58,950 copiesPublication date: March 2019
The above editorial content is subject to change without prior notice.
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PRintRatEs& MatERial sPEciFications
booKing dEadlinESix weeks preceding the month of publication.
accREditEd advERtising agEncy coMMissions 15% gross
closing dEadlinENo postponement accepted after the fifth week preceding the month of publication. Closing date for all material is the first day of the month preceding the month of publication.
guaRantEEd PositionsDepending on availability of space and subject to the following surcharges:
- Fixed position: 20% loading - Page facing editorial: 15% loading
non-standaRd advERtisingRates quoted are for basic process colours (Cyan, Magenta, Yellow & Black). Rates for insert, special colours, metallic inks, gatefolds and other non-standard advertising are available on request.
MagaZinE siZE MEasuREMEnt in MM (w x h)
size trim bleed** type areaFull page 228 x 305 234 x 311 208 x 285
Double page spread 456 x 305 462 x 311 208 x 285 each page
Front cover reverse gatefold 449* x 305 455 x 311 203 x 285 each page
*226(L)+224(R)
**BLEED SIZE: ADDITIONAL 3MM FROM EACH SIDE
For further enquiries regarding the submission of materials, please contact your advertising representative.
PRinttype no./pages 1x 6x 12x
standard advertising
Full page rop 1 96,000 87,000 82,000
spread 2 192,000 174,000 164,000
Full page fixed position 1 123,000 115,000 100,000
speCiaL insertion
outside back cover 1 160,000 150,000 140,000
inside front spread 2 216,000 200,000 186,000
inside back cover 1 97,000 92,000 88,000
Facing table of Contents, around asia 1 106,000 99,000 95,000
Facing Masthead 1 102,000 96,000 92,000
Facing editor’s note 1 102,000 96,000 92,000
Facing Behind the scenes 1 102,000 96,000 92,000
Facing Contributors 1 102,000 96,000 92,000
Facing the great debate 1 102,000 96,000 92,000
Within Concierge ( inbox, small talk etc.) 1 102,000 96,000 92,000
Facing soiree, Leading Ladies 1 102,000 96,000 92,000
rate (BaHt), rate are suBjeCt to 7% vat
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Cover paCkage 600,000
print- Cover + 6 pages cover story inside the magazine
digital- 1 minute behind the scene VDO ( Tatler Logo in VDO ) social media - Teaser on IG or Facebook - 2 post on IG and Facebook - Post behind the scene VDO on IG and Facebook
PRintRatEs& digital
other content and native editorial and product placement opportunities on requestall cover, native and product placement packages subject to meeting editorial standards of thailand tatler
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EVENTSWith many years of experience, we have organised some of the most memorable corporate, social and lifestyle events in Thailand, such as the annual Tatler Ball as well as events for Thailand Tatler Best Restaurants and Expat and Society launches, as well as many brand-related events.
tatlER ballThe Tatler Ball has always been one of the most anticipated annual gala events on the social calendar of Thailand. Being invited to the event is the ultimate affirmation of one’s social status. The Tatler Ball is a tradition in Thailand, with similar events taking place in Hong Kong, China, Taiwan, Singapore, Malaysia, Indonesia and the Philippines.
thailand tatlER bEst REstauRants EvEntThe Thailand Tatler Best Restaurants awards celebrate the restaurants that have been honoured in the annual guide, many of which take booths to show off their wares to the attending foodies and oenophiles.
ExPat & sociEty EvEntA cocktail party for the top expat and Thai society elites, especially those who have been included in the annual Expat and Society lists.
concEPtual MaRKEting EvEnts/liFEstylE EvEntsWe have teamed up with clients to organise concept-driven and tailor-made events and campaigns that reach VIPs in unique ways. This has included support for product launches, wine tasting dinners, polo events and more.
EvEnts
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LIFE. EXTRAORDINARYcontact us
For Thailand advertising enquiries, please contact:
Pimolwan suksantsomphobGroup Media Business DirectorT: +66 (0) 2237 9800 ext 210E: [email protected]
worapol chuaisombat Media Business ManagerT: +66 (0) 2237 9800 ext 216M: +66 (0) 8 2098 7887E: [email protected]
Radamanee RodkerdMedia Business Executive T: +66 (0) 2237 9800 ext 212M: +66 (0) 8 6414 2519E:[email protected]
For international advertising enquiries, pls contact:
nartnittha JirarayapongNJ International MediaT: +66 (0) 2635 5185E: [email protected]
Ratchuda somjettanapanAssistant Media Business ManagerT: +66 (0) 2237 9800 Ext 218M: +66 (0) 8 9151 3344E: [email protected]
Kanacharee nutchanartMedia Business Executive T: +66 (0) 2237 9800 ext 211M: +66 (0) 8 1948 9145E:[email protected]
blue Mango Publishing co., ltd.15th Floor, Wall Street Tower Building33/73-74 Surawongse Road, SuriyawongseBangrak, Bangkok 10500T: +66 (0) 2237 9800 F: +66 (0) 2237 9811E: [email protected]: www.thailandtatler.com
