Lighting in Retail

RETAIL & SHOPPING MALL

We believe that a high quality lighting solution is about more than meeting standards. For this reason, we developed the Lighting Quality Standard (LQS), which focuses on the provision of optimal illumination that ensures the comfort and wellbeing of users.

The LQS is a unique assessment methodology based on 20 objectively quantifiable criteria that enables the clear evaluation of a lighting solution's quality.


LIGHTING QUALITY STANDARD

A correctly designed lighting solution is able to set a desi-red mood, create a positive atmosphere, aid customer navigation, promote goods and motivate purchasing be-haviour.

Therefore, for RETAIL appli-cations, we place a strong emphasis on the LQS criteria that are most able to support the provision of a high quality lighting solution.

EMOTIONERGONOMICS

PHYSIOLOGICAL FACTORCOLOUR RENDERING INDEXGLARE PREVENTIONILLUMINATION LEVELLIGHTING UNIFORMITYHARMONIOUS DISTRIBUTION OF BRIGHTNESS

PSYCHOLOGICAL FACTORILLUMINATION OF ROOM SURFACESCONTRASTDYNAMIC LIGHTINGEMOTIONAL LIGHTING

LATEST LAMP TECHNOLOGYSYSTEM EFFICIENCY OF LUMINAIRE THERMAL OUTPUT OF LAMPDANGEROUS MATERIAL CONTENT PRODUCT LIFETIME AND MAINTENANCE

PRESENCE DETECTORCONSTANT ILLUMINANCE SENSORDAYLIGHT SENSORLIGHTING SCENES

OVERALL IMPRESSION OF THE LUMINAIRELUMINAIRE APPEARANCE IN THE ROOMDETAILED SOLUTION, SURFACE FINISHMATERIALS OF CONSTRUCTION PARTSFUNCTIONAL ELEMENTS

VISION AND INNOVATIONTRENDSETTINGLATEST TECHNOLOGYQUALITYFLEXIBILITY

EMOTION

ECOLOGY EXCEPTIONALITY

ESPRIT

EFFICIENCYERGONOMICS

LQS FOR RETAIL


ERGONOMICSErgonomics is all about providing the right light in the right place at the right time. Providing light only where it is needed ensures visual comfort as well as saving energy and costs.


ERGONOMICSPHYSIOLOGICAL FACTOR

Light has a profound effect on perception and mood as well as influencing visual and psychological wellbeing and regulating the circadian rhythm.


ERGONOMICSCOLOURRENDERINGINDEX

Standard CRI ratings include assessment of the first 8 Ra colours. LQS assesses the full range of 15 Ra colours, providing a full and reliable result.


ERGONOMICSGLARE PREVENTION

It is vital to minimise the inci-dence of harmful indirect gla-re for customers and employ-ees alike.

At payment counters, a workfriendly UGR of ≤ 19 is a fundamental requirement.


ERGONOMICSILLUMINATION LEVEL

Light can be used to create various zones within the same space. Brightness is a key tool in determining the route customers take through a space.


Payment counter

1000 lux

Cabinet displays

1000 lux

Accent lighting

General and sales floor lighting

1000 lux

Shelf displays

1500 lux

Promotion displays

500 lux750 lux

ERGONOMICS


HARMONIOUSDISTRIBUTIONOF BRIGHTNESS

Our eyes are very responsive to variations in brightness. We can take advantage of this natural characteristic by using brightness to attract attention, guide perception and encourage customers to stay in store longer.

The same brightness69 % of people

go right

No attention

The left is brighter74 % of people

go left

Higher brightness:automatically

attractive

EMOTIONTherfore, emotion is crucial to our understanding of retail and the creation of the right atmosphere.

The decision to buy is 80 % emotional and only 20 % objective.


EMOTIONCONTRAST

The play of light and shadow is essential to our perception of depth, shape and texture.

However, extreme contrast causes objects to be lost in the light and must be avoided.


EMOTIONDYNAMIC LIGHTING

A powerful visual stimuli, dynamic lighting allows for simple, fast and practical adaptation to the ever changing retail environment.


WARM NEUTRAL COLD

2700 K

6500 K

EMOTIONCHEESE, BREADAND PASTRIES

The right light can make go-ods appear fresh from the bakery, stimulating the appe-tite and therefore purchasing behaviour.


3500 K

6500 K

EMOTIONFRUITAND VEGETABLES

Fresh foods are highly sensitive and need to look at their best, so excellent colour rendition and low levels of IR and UV radiation are crucial.


3000 K

6000 K

EMOTIONMEAT, COLD MEATSAND POULTRY

The most sensitive product group, fresh meats must not be over-illuminated in order to minimise deterioration.

Also, it is important to use light sources that render the red R9 part of the colour spectrum well to bring out the natural colouration of fresh produce.


EMOTIONFISH, FROZEN PRODUCTSAND DAIRY

Cool light simulates the natural environment of the goods, making them look attractive and appetising.


6000 K

3000 K

EMOTIONEMOTIONAL LIGHTING

Colour can have a profound transformative effect on the mood and behavior of customers.

It is possible to use various colours and lighting effects in the same space thanks to the advancement of RGBW technology.


ECOLOGYIt is important to plan into any lighting system the utmost respect for our environment. A key element of environmental responsibility is the reduction of energy consumption and CO2 emissions.


LED METAL-HALIDE

96 hours 96 hours

0 hours 0 hours

ECOLOGYLATEST LAMPTECHNOLOGY

Conventional light sources emit large amounts of IR radiation, or heat. Commonlyused metal-halide lamps emit approximately 50 % of their energy as heat.


RIGHT LIGHT

The methodology describes the professional illumination for each area in the segment, taking in consideration the Lighting Quality Standard, trends, normative requirementsand lighting design.

METHODOLOGY


AUTOMOTIVE AND TECHNICAL

INDOOR PARKING

SUPERMARKET

BOOKS, DVDS AND GAMES

FASHION AND ACCESSORIES

JEWELLERY, WATCHES AND GIFTS

PHARMACYPERSONAL PRODUCTSCOSMETICSPARFUMES

FURNITURE AND SOFT FURNISHINGS

STOREROOMS

FITTING ROOMS

SPORTS

PROMOTION DISPLAYS

SALES FLOORS

CABINET DISPLAYS

PAYMENT COUNTERS

ENTRANCES

FACADE

SHOPPING MALL

click for more information

ELECTRONICS

SHOP WINDOWS

SHELFDISPLAYS

http://www.omslighting.com/rightlight/3074/presentation-and-retail-shop-shopping-mall

LQS COMPOSER

User-friendly simulation soft-ware that enables the assess-ment and valuation of diffe-rent lighting solutions.

TOOL



http://www.omslighting.com/lqscomposer#application=RETAIL

LQS COMPOSER PRO

A professional-level software tool that quantitatively asse-sses a lighting solution accor-ding the LQS.

Results are easy to under-stand and aid lighting soluti-on comparison.

TOOL LIGHTING QUALITYSTANDARD COMPOSERPROFESSIONAL

ERGONOMICS

EMOTION

ECOLOGY

EFFICIENCY

Colour rendering index CRI 85 CRI 80

Glare prevention UGR 18 UGR 18

Illumination level (task area) yes yes

Illumination level (surrounding of task area) yes yes

Lighting uniformity yes yes

Harmonious distribution of brightnessEm(wall) 221 lux Em(wall) 242 lux

U0 0.25 U0 0.3Em(celling) 138 lux Em(celling) 208 lux

U0 0.77 U0 0.558

Vertical illumination Em (vertical) / Em (workplace) 0.462 Em (vertical) / Em (workplace) 0.523

Ceiling illumination Em (ceiling) / Em (workplace) 0.241 Em (ceiling) / Em (workplace) 0.366

Biological factor of illumination

Availability of daylight Availability of daylightBluelight content (CCT > 6500K) Bluelight content (CCT > 6500K)Daylight simulation Daylight simulationDynamic lighting Dynamic lightingTunablewhite Tunablewhite

Accent lighting no no

RGB colour mixing no no

Ambient lighting no yes

Latest lamp technology 75 lm/W 75.94 lm/W

System efficacy of luminaire 38.72 lm/W 75.95 lm/W

Thermal output of lamp 27 % of IR 0 % of IR

Dangerous material content 2.5 mg 0 mg

Product lifetime and maintenance costs 20000 hours 50000 hours

Presence detector R3 Auto ON/Dimmed F0 = 1 R3 Auto ON/Dimmed F0 = 1frequented movement of persons frequented movement of persons

Constant illuminance sensor Fc = 1 Fc = 1Daylight sensor low daylight penetration Fd =1 high daylight penetration Fd =0.3285Calling of lighting scenes

Power consumption 880880 [kWh/year] 175175 [kWh/year]

CO2 produced 405405 [kg/year] 8181 [kg/year]

LENI 62.8662.86 [kWh/year.m2] 12.5112.51 [kWh/year.m2]

Solution A Solution B

80%%

1.83 3.80

2 / 2 Single officeRETAIL & SHOPPING MALL


http://www.omslighting.com/lqspro

SUMMARY


PHILOSOPHY METHODOLOGY TOOLS REALISATION

THANK YOU

Date post:	15-Jun-2015
Category:	Design
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Lighting in Retail

Design