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Retail Lighting Guide 2012

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    COMBINING QUALITY DESIGN AND ENERGY EFFICIENCY FOR SMALL RETAIL LIGHTING

    S M A L L R E T A I L L I G H T I N G

    Retail Lighting Elements

    Helpful Hints

    Lighting Fixture Specifications

    Basic Retail Lighting

    Intermediate Retail Lighting

    Higher-end Retail Lighting

    The select ion of the r ight l ight ingcan b e a m a j o r co n t r ib u t i o n t o

    retail sales.

    Light ing ca n

    establ i sh a

    store ' s image,

    l ead cu s t o m ers

    inside, focus their

    a t t en t i o n , m a k e

    the products

    at t ract ive an d

    visible, and in

    g en e ra l en co u rag ep u rch as i n g .

    "En ergy Effective"

    l ight ing provides

    all these benefits

    for th e lowest l ife-

    cycle cost, while

    saving energy, operating costsan d m a i n t en an ce . Th i s g u i d e

    shows you how it is done, with

    sam ple layouts and speci ficat ions

    tha t are energy effect ive, an d

    energy code com pl iant . Retai l

    l ight ing m ust ha ve good color,

    cont rast and balance between

    l ighted surfaces. Other qua l i t ies

    are l i s ted in th e cha rt below.

    There i s no single form ula for

    all retail l ighting. A professional

    l ight ing designer or re ta i l designerm ay be able to create successful

    designs whi le breakin g al l the

    rules suggested here. However,

    th is guide i s in ten ded to provide

    sound advice and simple

    techniqu es for con sistent ly

    successful and "energy effective"

    reta i l l ight in g .

    LIGHTING LAYOUTSThese layouts are in ten ded for

    independent re ta i l establ i shments

    between 500 an d 1000 square feet in

    size, and for three different types of

    stores: Basic re ta i l l ight ing system s

    are appropria te for h igh act ivi ty,

    sel f-service re ta i l ing such as m ass

    m erch an d i s in g an d d i sco u n t s to re s.

    Shelves are genera l ly ta l l an d dense.

    Bright sur faces, exposed sou rces

    an d i n d u s t r ia l l u m i n a i re s a re an

    i m p o r t an t p a r t o f t h e ap p ro ach ,

    c o m m u n i c a t in g t h e i m a g e o f  

    "m ax i m u m v a l u e" t o cu s t o m ers .

    Higher-end re ta i l ing requ i res loweram b i en t l eve l s an d m o re accen t

    l ight ing to create cont rast and

    d ram a . Th ese st o res h av e a m o re

    relax ed level of custom er activity

    wi th m ore personal ized sales

    assistan ce. The m ajori ty of stores

    fal l in between th ese categories,

    req u i r in g m o re am b i en t l i g h t in g

    tha n exclusive shops, wi th fewer

    accent l ights . We cal l th is category

    a n intermediate retail store.

    basic

    MOST IMPORTANT DESIGNFACTORS FOR RETAIL LIGHTING

    Feature GeneralDisplay Retail Cashier Circulation

    Color Rendering Index / Color TemperatureContrast / Accent / Highlight

    Daylighting Integration / Control

    Direct Glare / Reflected Glare

    Image or Style

    Modeling of Objects / Shadows

    Visual Priority / Organization

    Quantity of Light on Vertical Displays (fc) d

    Quantity of Light on Horizontal Surfaces (fc)

    Aiming Flexibility of Accent Lighting

    Very Important Important Somewhat Important * Adapted from the Lighting Design Guide.IESNA Lighting Handbook, 9th Edition

    “To attract mycustomers, thelighting MUSThave goodcolor, contrast

    and the rightbalance betweenlighted areas.It also shouldbe easyto maintain.”

    Retai l Owner,

    Jon Megari s & Co 

    SMALL RETAIL LIGHTING

    knowhowINTRODUCTIONENERGY EFFECTIVE LIGHTING

    Expose d so urces g ive a bright, clean look.

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    2

    AMBIENT LIGHTINGGeneral , uni form l ight ing using l ight f ix tures

    that distribute the light widely, directly or

    indi rect ly. Am bient l ight ing ena bles the custom er

    t o see an d ex am i n e t h e m erch an d i se , an d t h e

    sales s taff to complete the sale an d perform

    thei r o ther du t ies.

    ACCENT LIGHTINGSpot light ing used to provide h igher levels

    of light in a focused pat tern to accentu ate

    selected objects in re la t ion to thei r su rroun dings.Accent l ight ing establ i shes the im portan ce of 

    certa in objects throu gh th e use of cont rast , and

    high l ights the form , structu re , texture or color

    o f t h e m erch an d i se.

    PERIMETER LIGHTINGAND VALANCE LIGHTINGLight ing the vert ical surfaces. Asym m etrical l ight

    fix tures can d i rect l ight on ta l l vertical shelv ing

    an d displays, typical ly located a t the perim eter of 

    the merchandise area . Valance l ight ing a l lows

    the source to be qui te c lose to the m erchan dise ,

    providing a sh ie ld or “valan ce” to conceal the

    l ight sources from th e v iew of the custom er.

    Valan ces are often bu i l t in to the wal l , shelv ing

    uni t or gondola . Al though primari ly in tended to

    provide l ight down on the m ercha ndise , they also

    can be designed to l ight up on signa ge or provide

    indi rect am bient l ight ing for the space.

    SHELF LIGHTING ANDCASE LIGHTINGSmal l or miniature l ight sources located very

    close to the objects being displayed, shielded

    from th e custom er’s v iew. This l ight ing m ust be

    careful ly selected for the part icular appl icat ion

    to avoid accidental contact wi th hot lamps and

    t o p reven t d am ag i n g t h e m erch an d i se wi t h t o o

    m u ch u l t ra -vi o le t rad i a t io n o r h ea t .

    retail lighting elements

    valance

    ambient

    perimeter

    accent

    It's a Trade-Off Higher-end shops do

    not need to use more

    energy to be effective.

     The lighting layouts on

    pages 4, 5 and 6 all

    have connected loads

    of 2.1 watts per square

    foot or less. All achieve

    good quality lighting

    appropriate for their

    businesses. Higher light

    levels are provided in

    Basic retailing. Higher-end

    shops provide more

    focus and highlights bydecreasing the ambient

    light levels. Compared

    to common practice,

    2.1 watts per square

    foot not only meets

    the latest energy codes,

    but also saves 30% of

    a store's energy cost

    for lighting.

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    don’ts

    1. Put the light source closeto the merchandise.

    2. For ambient lighting, use

    efficient, diffuse sources,such as fluorescent.

    3. For accent lighting, usenarrow beam spotlightssuch as Halogen PARs orLow-Voltage MR-16s.

    4. Use the fewest typesof lamp to get thedesired effect,reducingrelamping

    mistakes andmaintenanceheadaches.

    5. Illuminate the aisleswith spill light from theaccented merchandisingareas or displays.

    6. Lower levels of ambientlighting require fewerwatts of accent lighting.

    7. Use the lightest colorson the interior surfacesof shelving.

    8. Use organized patternsof light fixtures. Chaotic

    patterns may confuse,agitate or fatiguethe customers.

    9. Use high color renderinglamps for both ambientand task lighting.

    TRUE OR FALSE?

    Q. Incandescent light has a truer color?

    A. FALSE. There i s no “ t ru e” color of l ight , but m id-day natu ral l ight i s often considered a s tanda rdbecause i t has a l l the wavelength s of color in m ore or less equal am oun ts. Inca ndescent sources are

    rich in warm tones but weak in cool tones. This i s fla t tering to skin ton es but poor in reveal ing colors

    for ma ny products , especial ly those contain in g b lues an d greens. New “t ri -phosphor” technology has

    resul ted in f luorescent sources with su perior color rendering in a wide varie ty of color appeara nces

    an d l am p t yp es.

    Q. Low-voltage lamps use less energy than standard voltage lamps?

    A. FALSE. A 50 wat t 12-vol t lam p uses the sam e am oun t of power as a 50 wat t , 120 vol t lam p or 50 wat t

    277 vol t lam p. However, low-vol tage lam ps ha ve sm al ler f ilam ents, which en ables t ighter focus of the

    beam . Thu s, low vol tage m ay be the m ost energy-effect ive choice for accent l ight ing .

    Q. More light is better?

    A. FALSE. Light ing for re ta i l i s a l l about cont rast and focus. Too much accent l ight ing means

    no cont rast and no focus. The greatest l ight ing value i s achieved by balancing ambient and

    accent l ight ing .

    helpful hints quicktipsGetting the M ost“Bang for your Bucks”

    RETAIL

    3

    COMMON MISAPPLICATIONS

    1. Using incandescent

    lights for everything

    2. Track lighting rather

    than fixed locations

    3. Using floodlights

    rather than spotlights

    4. Random fixture layouts

    or visual chaos

    5. Too many shiny

    surfaces

    6. Black ceilings

    7. Dark finishes

    8. Accenting everything emphasing nothing in particular

    9. Spotty lighting. Not enough ambient light to clearly

    examine merchandise

    "The first

    step is to

    establish

    the store

    lighting

    categorywith the

    Owner, since there will be a

    tradeoff between accent

    lighting and ambient light

    levels. There is no single right

    way to design retail lighting,

    so it’s important to agree on

    which lighting approach to

    follow, “basic," “intermediate”

    or “higher-end.”

    Distributor, Monro Distri buting 

    What's wrongwith this picture?

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    4

    basic retail lighting  Types of stores: High act iv ity re ta i l ing su ch a smass merchandising, d iscount s tores, hardware, v ideo,

    fast food, grocery, service establishments and sale of 

    bulk or large objects such a s appl iances or furni ture .

    A dest ina t ion store tha t doesn’t requi re l ight ing to dr aw

    custom ers inside, and th at offers inexpensive products

    an d/or s igni ficant value for m oney. Sel f-service .

    Purpose of lighting: To light all objects

    un iform ly, provide good visibili ty for readin g labels

    an d t o c rea te a b r i g h t , cl ean , s t im u l a t i n g en v i ron m en t .

    Lighting Strategies:

    • Exposed sources are effective to project a “discount”

    or “ speedy service” im age. F luorescent sources

    provide the best value, g iv ing good color rendering,

    h igh effic iency l ight ing wi th the lon gest l i fe .

    • Use l ight colored fin ishes on a l l wal l surfaces to

    increase overal l brightness an d reflected l ight .

    • For a greater sense of brightn ess an d consistency

    with da ylight use “841” color lam ps. This s tands

    for a Co l o r Ren d e r i n g In d ex o f 8 0 + an d a

    Correla ted Color Tem peratur e of 4100K.

    • Consider neon or colored l ights for window

    displays or to ident i fy departm ents.

    Lighting Levels:

    50-80 footcandles ambient l ight ing .

    Ba sic Reta il: Layout 1

    Storage

            8

             '

    8'

    15 ft.

    S ection: Layo ut 1

    10 ft. 7 ft.

    S ection: Layo ut 2

    10 ft. 7 ft.

    Ba sic Reta il: Layout 2

    Storage

    8'

            6

             '

    15 ft.

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    basic

    SUMMARY TABLE FOR “BASIC” RETAIL

    Layout 1 Layout 2

    Ambient 1 Footcandles (fc) 80-90 50-60

    Connected Load (W/sf) 1.8 1.9

    Energy Savings2 (%) 45-55% 40-50%

    First Cost 3 (material & labor) No adder No adder

    Applicable Area4 (sf) 650-850 650-850

    Bright ambient lighting

    BASIC RETAIL FIXTURESCHEDULE

    A: 3-lamp Parabolic 2'x4'

    E: 2-lamp Fluorescent pendantSee page 7 for complete fixture specifications.

    1-Actua l FC m ay be 30% lower due to she lv ing un its over 6 ' ta l l . 2 -Savings com pared to cur r en t l igh tingprac tices in th e New Englan d r eg ion . 3 -Layout 1 and 2 cos t the sam e and r epresent the lowes t cost op tion .This is the bas is o f compar ison for “ I n te rm edia te” and “ Higher -End” cos ts. 4 -Layout applies to any s torewith in th is s ize r ange , while mee ting l igh t leve l r ecomm enda tions an d without exceeding energy codes.Add rows of f ixtures for larger stores.

    E

    E

    A

    A

       M  e  r  c   h  a  n   d   i  s  e  a  r  e  a  :   7   5   0  s  q  u  a  r  e   f  e  e   t

       2   '  x   2   '  c  e   i   l   i  n  g  g  r   i   d

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    5

    intermediate retail lighting

     Types of stores: Clothin g, s ta t ionary, beau ty shop,

    gourmet shops, accessories, housewares, furni ture and

    sma l l objects . Most com m on store type, wi th average level

    of retail activity.

    Purpose of lighting: Suffic ient ly uni form i l luminat ion

    necessary to see and examine product and read labels .Lim i ted accent l ight ing i s desirable to set produ cts apart , to

    create h ighl ights or enhance texture and to a t t ract a t tent ion

    to window displays.

    Lighting Strategies:

    • Part ia l ly conceal am bient l ight sources with louvers or

    baffles to create mor e emph asis on product .

    • Locate accen t l ights c lose to d isplays.

    • Use exposed or decorat ive accent l ights to create a t tent ion

    or establ i sh image.

    Lighting levels: 30-50 fc am bient , 75-100 fc accent .

    Intermediate Reta il:Layout 3

    Storage

    8'

            8

             '

    15 ft.

    Se ction: Layo ut 3

    7.5 ft.

    Intermediate Retail:Layout 4

    Storage

    15 ft.

    Section : Layout 4

    3 ft.

    4.5 ft.

    intermediate

    Ambient lighting with limited accent lighting

    INTERMEDIATE RETAIL FIXTURESCHEDULE

    A: 3-lamp Parabolic 2'x4'

    B: 2-lamp Parabolic 2'x2'

    C: 1-lamp Fluorescent Valance

    M: 50 Watt Accent Lights (M1, 2 or 3)

    See page 7 for complete fixture specifications.

    A

    M

    M

    M M

    A

    CB

    M

    M

    B

    C

    SUMMARY TABLE FOR “INTERMEDIATE” RETAILLayout 3 Layout 4

    Ambient1 Footcandles (fc) 35-45 35-45

    Connected Load (W/sf) 2.1 1.8

    Energy Savings2 (%) 35-45% 45-55%

    First Cost Increase 3(material & labor) +30-40% +25-35%

    Applicable Area4 (sf) 650-850 650-850

    1-Actua l FC m ay be 30% lower due to she lv ing un its over 6 ' ta l l . 2 -Savings com pared to cur ren tl igh ting pra c t ices in the New England r eg ion . 3 -Cos t com pared to Bas ic Re ta i l Layouts1 an d 2 on pa ge 4 . 4 -Layout applies to any s tore with in th is size r ange , while m ee ting l igh tingleve l r ecomm enda tions a nd withou t exceeding energy codes . Add rows of f ix tures for la rger s tores.

    locating efficient, inexpensive lights close to the product, valancehting (Type C) is a very "energy effective" strategy.

    Control

    windowdisplayl ights

    separate ly   M  e  r  c   h  a  n   d   i  s  e  a  r  e  a  :   7   5   0  s  q  u  a  r  e   f

      e  e   t

       2   '  x   2   '

      c  e   i   l   i  n  g  g  r   i   d

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    6

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     Types of stores: More expensive or exclusive

    m erchan dise, such as jewelry, g i f ts , ant iqu es, fine c lo th in g

    an d accessories, fine h ousewares an d beau ty salons. Lower

    act ivi ty than o ther re ta i l types. Most personal ized a t tent ion

    and assistance from sales personnel .

    Purpose of lighting: To establ i sh image and

    enhance product color, sparkle or texture . Encourage

    l i n g e ri n g , ex am i n a t io n a n d i m p u l se bu y i n g .

    Lighting Strategies:

    • Use lower i l lum ina t ion levels for am bient l ight ing

    to enhance cont rast of accent l ight ing , but do not

    e l im i n a t e a m b i en t sys tem .

    • Use fluorescent l ight ing for am bient l ight ing . Whi te-

    pain ted par abol ic louvers m ay be preferable in sm al l

    spaces or low cei lings. For h ighest end a ppl icat ions,

    consider sma l ler d iam eter (T-5 or T-2) f luorescent

    lam ps for concealed ap pl icat ions such as coves,

    valances an d shel f l ight ing .

    • U se t h e b est co lo r ren d e r i n g l am p s (CRI ab o ve 8 0 ) a n da warm er color temperatu re of 3000 to 3200 Kelvin .

    For exam ple, se lect f luorescent lam ps designa ted 830.

    • Use accent l ight ing to establ ish a h ierarchy of

    im portan ce. Since the eye i s a t t racted to the br ightest

    object in the f ie ld of v iew and then to the n ext brightest

    object, provide the h igh est wat tage or the t ightest focus

    lamps on the most important i tems or areas of the store .

    • Use exposed or decorat ive sources to a t t ract a t tent ion to

    specific displays or areas of the shop.

    Lighting Levels: 15-40 fc am bient . 75-100 fc accent .

    Accent l ight ing i s cou pled wi th areas of lowest am bientlighting levels.

    Higher-End Retail:Layo ut 5

    Storage

            8

             '

    S ection : Layo ut 5

    3 ft.

    4.5 ft.10 ft.

    15 ft.

    Higher-End Retail:Layo ut 6

    Storage

    8'

            8

             '

    15 ft.

    S ection : Layo ut 6

    3 ft.

    4.5 ft.

    2.5 ft.

    10 ft.

    higher-end

    SUMMARY TABLE FOR “HIGHER-END” RETAIL

    Layout 5 Layout 6

    Ambient1 Footcandles (fc) 35-45 20-30

    Connected Load (W/sf) 2.1 2.1

    Energy Savings2 (%) 35-45% 35-45%

    First Cost Increase3 (material & labor) +140-150% +80-90%

    Applicable Area4 (sf) 650-850 650-850

    1-Actua l FC m ay be 20% lower due to she lving u ni ts over 5 ' ta l l . 2-Savings compa red to currentl ight ing prac t ices in the New England region. 3- Cost com pared to Bas ic Re ta i l Layouts 1 an d 2 .4-Layout appl ies to any store of within th is size ran ge , while meet ing l igh t ing leve lrecomm endat ion s and without exceeding energy codes. Add rows of fix tures for la rger spaces.

    C

    C

    D M

    MM

    D

    NB

    M

    higher-end retail

    B

    N

    Reduced ambient light, more accent lighting

    Control

    differentfixture typesseparate ly

    Control

    windowdisplay lightsseparate ly

       2   '  x   2   '  c  e   i   l   i  n  g  g  r   i   d

       M  e  r  c   h  a  n   d   i  s  e  a  r  e  a  :

       7   5   0  s  q  u  a  r  e   f  e  e   t

    HIGHER-END RETAIL FIXTURESCHEDUL

    B - 2-lamp Parabolic 2'x2'

    C - 1-lamp Fluorescent Valance

    D - Decorative Pendant

    M - 50 to 90 Watt Accent Lights (M1, 2, or 3)

    N - 50 Watt MR16 Recessed Accent Light

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    M1. MR-16 SPOT LIGHT

    LAMP: 50W MR-16 Narr ow Spot

    DESCRIPTION: Requires low voltage e lect ronic

    t ran sform er. Mount to J-box, canopy, m ono-t ra ck

    or penda nt , as requi red by appl icat ion . Use

    n a r ro w es t beam sp read fo r t h e m o s t im p ac t .

    M2. HALOGEN PAR 20 LAMP SPOT LIGHT

    LAMP: 5 0W PAR 2 0 Sp ot

    DESCRIPTION: Alternative to M1. No transformer

    requi red . Moun t to J-box, canopy, m ono-t ra ck

    or penda nt , as requi red by appl icat ion . Use

    n a r ro w es t beam sp read fo r t h e m o s t im p ac t .

    M3 . HALOGEN PAR 30 o r PAR 38 SPOT LIGHT

    LAMP OPTIONS: 50W PAR 30 Spot or

    Q90 PAR 38 Spot

    DESCRIPTION: Alterna tive to M1 or M2. Lar ger size

    lam p an d softer beam spread. Choose PAR 30 or

    PAR 38 fixtur e to fit lam p size. Moun t to J-box,

    canopy, mono-t rack or pendant , as requi red by

    appl icat ion . Use narrowest beam spread for the

    m ost im pact . Reduce qua nt i ty of 90 Wat t lam ps.

    N. RECESSED MR-16 ADJUSTABLE ANGLE

    ACCENT LIGHT

    LAMP: 50W MR-16 Narr ow Spot

    DESCRIPTION: Recessed ho using wi th n om ina l

    5" d iam eter aperture . 35 degree t i lt or m ore.

    Specular or semi-specular c lear cone. In tegral

    low vol tage t ran sform er.

    E. 2-LAMP FLUORESCENT INDUS TRIAL WITH

    REFLECTOR. PENDANT OR SURFACE MOUNTED

    LAMPS: (2) 32W T8, 841 color for ba sic

    reta i l , 835 color for in term ediate re ta i l

    D ESCRIP TIO N: P en d an t o r su r face m o u n t ed

    fluorescent luminai re in modules of 8 ' -0"(4 l am p s p e r 8 ' -0 " ) . Wh i t e b ak ed en am e l fi n i sh .

    Min i m u m 9 0 % d o w n l ig h t . 9 5 % m i n i m u m f i xt u re

    effic iency. Four-lam p electronic instan t -start bal last , 110 nom inal in put

    w a t ts . Su r face m o u n t t o l o w ce i li n g s (8 ' -6 " o r l e ss ) o r p en d an t m o u n t a t

    18" a bove h ighest product shel f .

    D: SMALL DECORATIVE PENDANT BOWL

    LAMPS: (4) 13W TT, 830 color

    DESCRIPTION: 20" to 24" diam eter bowl with

    frosted or pat terned or colored g lass or acryl ic .

    Provides image and brightness to space, and

    m ay l ight cei l ing .

    C: VALANCE: SIDE-SOCKET FLUORESCENT CHANNEL

    LAMPS: (1) 32W T8, 835 color in in term ediate

    reta i l , 830 color in h igh er end shops

    DESCRIPTION: S tanda rd fluorescent

    indust ria l s t r ip wi th single lamp mounted on side.

    N o m i n a l 8 ' -0 " h o u s in g w i t h t w o lam p s i n - l in e .

    Two-lam p elect ronic instant s tart bal lasts , 61

    n o m i n a l i n p u t w a t t s. Tan d em w ire an d u se fou r - lam p

    ballasts where possible.

    B. 2' x 2' PARABOLIC TROFFER, TWO-LAMP

    LAMPS: (2) 31W T8 U-tube, 6" leg

    spacing. 835 color for in term ediate re ta i l ,

    830 color for h igher-end shops

    DESCRIPTION: Recessed Fluorescen t troffer with

    whi te baked enam el in terior reflector and

    para bol ic louvers that are pain ted whi te or semi-specular an odized

    a l u m i n u m , m i n i m u m 2 -3 / 4 " d eep , wi t h 9 cel ls . Tw o - lam p

    electronic instan t s tart bal last , 61 nom ina l input wat ts .

    65% m inim um fix ture effic iency.

    A. 2' x 4' PARABOLIC TROFFER, THREE-LAMP

    LAMPS: (3) 32W T8, 835 color

    DESCRIPTION: Recessed fluor escent with

    whi te baked en am el in terior reflector, parabol ic

    louvers that are whi te-pain ted or semi-specular

    an o d i zed a l u m i n u m , m i n i m u m 2 -3 / 4 " d eep , w i t h

    18 cel l s. Three-lam p electronic in stant -start bal last ,

    91 nominal input wat ts . 71% minimum fix ture effic iency.

    ACCENT LUMINAIRES

    AMBIENT LUM INAIRES

    7

     These specifications include lighting fixtures that willensure a balance of performance, flexibility, energy-savings and maintenance at a cost-effective price.Many standard products will meet these specifications.

    lighting fixture schedule

    A

    E

    B

    C

    D N

    M3

    M2

    M1

  • 8/18/2019 Retail Lighting Guide 2012

    8/8

       k

       n   o   w   h   o   w

     r e t a i l l i g h t i n g

    8

    The stan dard th ree-dig i t system for c lassi fying fluorescent lam ps includes

    i n fo rm a t i o n a b o u t t h e Co l o r Ren d e r in g In d ex ( CRI) an d t h e Co r rel a t ed

    Co lo r Tem p era t u re . Th u s “8 3 5 ” s tan d s fo r a CRI o f 8 0 + an d a co l o r

    tempera ture of 3500 Kelvin .

    The Color Rendering In dex indicates how wel l a g iven lam p renders thecolors of the objects i t il lum ina tes. For Basic re ta i l ing , a CRI of 70+ is

    genera l ly adequ ate . For In term ediate an d Higher-End shops, 80+ is

    preferable . Correla ted color tempera ture refers to the appeara nce of

    an y light source. Low wat tage inca ndescent i s very “warm ” a t about 2700

    Kelvin , Halogen is som ewhat warm at 3000 Kelvin , an d dayl ight i s qui te

    “cool” a t 5000 to 10,000 Kelvin . The n ew fluorescent lam ps are avai lable

    in a wide ran ge of color tem peratur es, but those m ost appropria te for

    re ta i l ing are 30 00 K for Higher-End shops, 3500 K for In termediate shops,

    an d 4100 K for Basic re ta i l ing .

    UNDERSTANDING THE NEWFLUORESCENT LAMP COLORS

    Ambient Light Sources Accent Light Sources

    0 20 40 60 80

    LUMENS PER WATT

    “Proper lighting controls assurethat individual fixtures are ononly when they are mosteffective. The display windowlights should be controlled

    separately from the rest of thestore lights. In addition, otherfixture types should be on separate circuits,controlled by an astronomical time clock. Thisway, only the most efficient fixtures will be usedoutside of business hours, for staff activities suchas cleaning and restocking. This not onlysaves energy, but greatly reducesmaintenance for burned-outaccent lights.“

    Il lumi nati ng Engineer, Belden, Inc.

    Controls are important!

    ACKNOWLEDGEMENTS Th e LIGHTING KNOWHOW series was developed, fun ded, an d sponsored by the fo l lowing m em bers of theDesignLights Consort ium :

    Boston Edison Company

    COM/Electric

    • Co m m o n we a lt hElect ric Company

    • Cam b r i d g e E l ec t ri cL ig h t Co m p an y

    Eastern Utilities Associates• Blackston e Valley Electric• Newport Elect ric• E a st er n E d i so n C o m p a n y

    NEES Com pa nies• Massachu sett s Electric

    • N ar rag an se t t E lec tr i c• N an t u ck e t E lec tr i c

    Northeast Energy EfficiencyPar tnersh ips , Inc .

    Northe ast Utilities• Co n n ec ti cu t Li g h t & P o w er• Western Massachu sett s

    Elect ric Company

    United I l lum inating

    Unitil

    • F it ch b u rg G as an d E l ec t ri cLi g h t Co m p an y

    Content an d graph ics by HaydenMcKay Light ing Design a ndLindsley Consu l tants In corporated .Market research and coordinat ionby Steven Winter Associates, In c.Graph ic design by Outsource.

    For more information contact: 

    Disc la im er: These guides a re provided for inform ation pu rposes only. Nei ther th e Sponsoring Agents nor an y of the ir em ployees or sub-con trac tors m akes an y warranty , expressed or implied,or assumes any lega l l iabi l i ty or responsibi l i ty for the accuracy, comple teness or usefulness of any da ta , information, method, product or process d isc losed in th is document , or represents tha t

    0 10 30 40 5020

    LUMENS PERWATT

    Lamp/Ballast Efficacies


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