L I N D S A Y L E T T E R S

H O L I D A Y C O L L E C T I O N 2 0 1 4

L O O K B O O K | I s s u e N o . 1

H A P P Y H O L I D A Y S , F R I E N D S !

I’m a mostly emotional person, but this time of year makes me especially

so. Dugan and I just celebrated our 5th year anniversary, Eva turns

three this month, and the Lindsay Letters Shop Website turns two. In

the past 5 years, I feel like I’ve been doing a whole lot of building and

growing. Building a foundation for our marriage, building my career as

a shop owner, growing my skill sets, growing a human, growing in my

parenting... With all growing, there are pains. But the really incredible

thing is stepping back and seeing all of the beauty as a result of the

growth. The growing, friends, is worth it.

I hope this Holiday 2014 Collection represents where we’ve all come to,

collectively. You’ve been growing and building, too. You’ll see classic

styles that some of you are more attracted to, some fresh modern and

graphic pieces, and then how all of these pieces can work together to

create something truly unique and beautiful!

Thanks so much for being on this journey with me, and I hope you are as

blessed by these pieces as I am to have had the chance to create them.

So grab a mug of something yummy, put on some Billie Holiday, sit back,

relax and enjoy the first ever LL Lookbook!

Grateful for you! And Merry Christmas! xo, lindsay

L I N D S A Y L E T T E R S . C O M

P H O T O G R A P H Y & S T Y L I N G I N C O L L A B O R A T I O N W I T H L A R K P H O T O G R A P H Y .

R E L A X C A N V A SWHITE with black let tering, Regency Gold frame

C R E A T I N G

My most favorite part of my work

is creating new collections, and

my most favorite days are the

photoshoots – preparing them,

styling them, the chaos and the

creative energy. I live for those

days. I start scouting months in

advance for the perfect little things,

and try to picture how everything

will work together as a whole. I love

the shoots because it’s then that I

can begin to really see these pieces

in your homes. They become less

lettering on a page and really begin

to come to life. We shot at Laura’s

historic home in KC, and had lots

of friends stop by along the way!

“ C H R I S T M A SWA V E S A M A G I C

WA N D O V E R T H I S W O R L D , A N D

B E H O L D ,E V E R Y T H I N G

I S S O F T E RA N D M O R E

B E A U T I F U L .”N O R M A N V I N C E N T P E A L E

F I G . 3 F R A S E R F I RAntique Gold Frame

L O N G E X P E C T E D J E S U S C A N V A SNAVY, Gallery Walnut frame

Favorite hymns and verses in elegant and crisp white calligraphy,set against rich hues of the season. Choose from traditional Christmas

colors like Evergreen, Holiday Red, and the ever-classic Charcoal.We’re loving navy, (always), but especially for winter.

P E A C E O N E A R T H C A N V A SAntique Gold frame

L U K E 2 C A N V A SHOLIDAY RED, Regency Gold frame

T A R T A N H E A R T C A N V A SGallery Gold frame

W H I M S Y

Christmas is a time for reverence

and for play! So if ever a season

called for a little whimsy, this is

definitely the one!

I ordered that cute peace sign hand

from Pottery Barn Teen, and most

other finds were thirift store or

Etsy purchases. The thrill is in the

hunt! Look for pieces that will make

people linger a little longer. After

all, this is the holidays! Mix hard

lines and organic shapes for the

best compositions.

One of my most favorite things is

seeing how people use their LL

goodies and how they style the

pieces in their own homes! Put on

some tunes, deck your halls, take

some pics and and then tag your

photos with:

#LINDSAYLETTERSHOLIDAY

I can’t wait to see how you add your

own style and flair to these pieces!

W I L D & S W E E T C A N V A SEVERGREEN, Antique Gold frame

I grew up in a traditional Lutheran Church and, even at a very young age, something about this hymn seemed both so epic and so personal at the same time. Put this canvas on your mantle, an orange in your stocking, and you’re all set!

T H E D O X O L O G Y C A N V A SCHARCOAL, Gallery wrapped

D O X O L O G Y

O H O L Y N I G H T C A N V A SGallery wrapped

H O L L Y M A T H I S & T H E O H O L Y N I G H T S T O R Y

Holly Mathis’ home interiors design blog was the first blog of its kind I remember reading. So when Holly emailed me in November 2011 with the idea to collaborate on a holiday project, I of course said (shouted) YES! She had a vision for a solid color canvas – taupe, actually, with white calligraphy of the first verse of O Holy Night on it. She had a vision for her mantle and couldn’t find anything like it and asked if I was up for the project. (Of course I was!) There was only one caviat – I was due to give birth to our daughter Eva in two weeks, and I was trying desperately to finish all my work. I could letter the canvas and give her a digital file, but that was all. I did the lettering late one night and, luckily, Holly loved it right away. (I say luckily because I went in to labor the very next day – two weeks early!)

That December, Holly’s home was featured in a Welcome Christmas Home Tour, and on her blog was a photograph (page left) she shot of the canvas we created together. And–amazingly–everyone wanted one! People wanted to know where to purchase the canvas, and the emails started pouring in. I was flattered that everyone liked it, but I had never sold artwork in this way... up to this point, everything I made was custom. Our friend Emily Lex of Jones Design Company offered to help us out and make a print of the art available as a download in her online shop.

(And the people rejoiced!)

After having Eva, I quickly decided to make the transition from a custom lettering business to an online shop, and Holly’s piece was the first Lindsay Letters canvas ever offered. I’m so grateful to Holly for believing in my talent, for the way that this collaboration changed my business, and for the overwhelming support of the online interior design community.

H O L L Y M A T H I S I N T E R I O R S . C O MO H O L Y N I G H T C A N V A SGallery wrapped

V I N T A G E

I just love this classic Christmas

carol, dating back to 1865. It feels

to me a bit like a lullaby – a simple

ode to an unassuming town, in an

unsuspecting stable, a Savior was

born. Dusty white lettering on a

distressed blackboard background

set the stage for the starlight lyrics.

The casual look and special song

make this sweet new canvas a

welcome addition to any hoilday

hearth. (We love the contrast of

pairing it with the walnut frame!)

B E T H L E H E M C A N V A S

Gallery Walnut frame

Christmas gets a fresh coat of (black & white) paint with graphic text and fun abstracts.

W H I T E C H R I S T M A S Q U O T E C A N V A SGallery Black frame

H O M E A L O N E Q U O T E C A N V A SGallery White frame

O N I G H T D I V I N E C A N V A SGallery White frame

D O N O T B E A F R A I D C A N V A SGallery wrapped

A T O U C H O F U N E X P E C T E D

After creating the more traditional pieces in this collection, I stood back and thought: It needs something. A little something more. I wanted to push the envelope a bit. I want to continue strive to give you fresh, beautiful pieces – pieces of art that I would want in my own home. While my online shop started with lettering, I’ve been painting abstracts for family and friends long before I started calligraphy. It felt amazing to get back to my creative roots. Lettering can be perfect, but with an abstract there is no judgement, just glorious infinite possibilities. I think that’s what makes people drawn to them. Graphic black and white pops have always made their way into my own decorating and wardrobe, and thus, it seemed only fitting to carry that through to the shop. And that’s just the thing – these pieces are cool on their own, but when you begin to mix and match, that’s when the real magic happens!

One of my favorite additions to the Holiday Collection are the movie quotes. These cheeky typographic canvases were inspired by the exhibition posters John Melin designed for Andy Warhol’s European solo show in 1968 at the Moderna Museet. I thought about these pieces a lot before creating them. I wanted to pay homage to the classic Warhol posters I love, with respect to the original designer. These unexpected movie quotes seemed like a perfect fit for a modern holiday tribute to an artist that inspired a movement.

The canvas to the right is calligraphed with lyrics from a Rend Collective song called “Joy.” When creating this canvas, my thought was to make something special to put up in your home after the holiday decorations are taken down. A hope-filled canvas to ring in the new year!

T H E D A R K I S A C A N V A SGallery Black Frame

Lyrics Copyright © 2014 Thankyou Music (PRS) (adm. worldwide at CapitolCMGPublishing.com excluding Europe which is adm. by Integritymusic.com) All rights reserved. Used by permission.

Originally painted with acrylic paint on paper, then photographed byApril Walker and printed onto archival white canvas.

Peppermint Moss. Black Splotch. Black Tree with Pink. Spark in the Woods.

A B S T R A C T S

I love the look of flowers, but I don’t always have fresh cut, beautifully arranged florals in my home. The solution? Ressurecting the time-honored art of the still life. Florals on canvas add the perfect

touch of drama and elegance to any room.

E P I C B L A C K F L O R A L S C A N V A SGallery Gold Frame

D R A M A

F L O R A L S& S W I S S C R O S S

My new friend, Amy, from Victorian

Gardens came by the shoot

with bushels and baskets full of

beautiful flowers. Crimson blumes,

white bouquets, mini Christmas

trees, oranges on stems (all the

way from California!), magnolia

leaves, and the most delicious

smelling garlands. Her thoughtful

and special touches brought such

organic beauty to the collection, it

just goes to show what a difference

some fresh greenery can make!

V I C T O R I A N G A R D E N S . C O M @ V I C T O R I A N G A R D E N S

The Swiss Cross canvas was the

result of my scouring the internet

for the perfect vintage flag, but to

no avail. And so a canvas was born!

Choose from a traditional Swiss

Cross design or an inverted cross

in Evergreen, Navy, Cobalt, Orange

Crush or black. It adds the perfect

little touch to just about anywhere!

(Tip: The guys seem to love this one!)

S W I S S C R O S S C A N V A SORANGE CRUSH, Gallery Walnut Frame

S P A R K I N T H E W O O D S C A N V A SGallery White frame

L O N G E X P E C T E D J E S U S C A N V A SNAVY, Gallery Walnut frame

S W I S S C R O S S C A N V A SEVERGREEN, Gallery Walnut frame

Classic and modern pieces play well together, especially when you work off of a common theme or color palette. For this look, we started with

A Spark in the Woods and played off both the cool and warm tones in the painting to create an eclectic vignette of both kinds of styles.

M I X I T U P !

L A R K P H O T O G R A P H Y

Everything on these pages, and

most of the work on my site, was

shot by one of my dearest friends,

Laura Kathryn. I loved Laura from

the first time I met her. She’s

encouraging, funny, direct, kind,

motivated, hard working, and one of

the most talented people I’ve ever

met. When she’s not planting Church

of the Four Corners in KC with her

husband or playing with her kids,

she’s shooting beautiful weddings,

decorating, and answering my

middle of the night text messages

about what couch to get and if it’s a

bad idea to letter a quote from “Elf.”

Although we’ve always loved styling

LL photos together, Laura joined me

as an Art Director in creating this

line, and I know it’s all the better for

her talent and creativity.

L A R K P H O T O S . C O M

O H O L Y N I G H T C A N V A SCHARCOAL, Gallery wrapped

R E L A X C A N V A SWHITE, Regency Gold frame

H O M E A L O N E Q U O T E C A N V A SGallery White frame

Luxe and lettered 8 x 10 Art Prints in shiny foil or traditional letterpress.

Printed locally by our friends at Locust Street Press.

They come sleeved in a glassine with a gold LL seal – perfect for gift giving!

A R T P R I N T S

A X E L C O .

Those incredible bookshelves in Laura’s home were custom built by

Kansas City local Axel Thiele of Axel Co. His shop is full of cool finds

(mainly recclaimed wood and steel) for your space, and I want one of

everything. He and his wife Kasey the nicest people. Please check out

their shop, and be blessed.

H T T P S : / / W W W . E T S Y . C O M / S H O P / A X E L C O @ A X E L C O U S A

G W E N H E F N E R / T H E M A K E R I S T A

I love Gwen’s blog and style so much and was thrilled to finally get to

meet her this last trip to KC. Gwen has been helping Laura with her

living room makeover and was the perfect fresh set of eyes for us to

style the bookshelves the two dreamt up. There is no end to Gwen’s

talents and she’s just as kind as she is beautiful. Follow her, you’ll be

happy you did.

T H E M A K E R I S T A . C O M @ T H E M A K E R I S T A

H E A T H E R F R E E M A N / D E C O R F I X

Since we first met, Heather has changed course from currating meals

to currating homes, and I’m thrilled to say I enjoy her approach to

interior design just as much as her approach to cooking! Heather

specializes in creating custom virtual mood boards for clients around

the globe, and we were thrilled to have her help out (and organize us!)

during the shoot. Check out her blog for DIYs & inspiration!

T H E D E C O R F I X . C O M @ T H E D E C O R F I X

Special thanks to our model Jodi, one half of the photography duo W W W . T I M F L E E N O R P H O T O . C O M

N o . 2 5 C A N V A SGallery White frame

O H O L Y N I G H T C A N V A SHOLIDAY RED, Gallery wrapped

W H I T E C H R I S T M A S Q U O T E C A N V A SGallery White frame

R E L A X C A N V A SBLACK, Gallery wrapped

L O N G E X P E C T E D J E S U S P R I N T11 x 14, Gold and Si lver Foi l

# I D H T B P T B B C A N V A S+ Also avai lable as an 8 x 10 digi tal Art Print

M Y Q U I L L Y N S M I T H

I LOVE The Nester’s philosophy

for both decorating and life – “It

Doesn’t Have to be Perfect to be

Beautiful” – and it’s forever changed

my mindset and perspective on

curating my own home. It was my

joy to letter her book cover for her

and we are thrilled to offer you

this beautiful canvas collaboration!

Myquillyn chose odd black and

white dots to set the stage for her

quintessential mantra #idhtbptbb,

wrapped in laurels and perfectly

imperfect. It such a joy for me to

get to partner with a friend in this

way, and it’s our hope that you will

hang this design in your home and

remember that there is beauty in

imperfection and pretty in the midst

of the mess. (A wonderful reminder,

especially around the holidays!)

Tag your photos with #idhtbptbb

T H E N E S T E R . C O M

discountsLL WILL HAVE A BIG, SITE-WIDE DISCOUNT ONBLACK FRIDAY, SMALL BUSINSS SATURDAY, SUNDAY BECAUSE IT’S THE LORD’S DAY, AND MONDAY.–THAT’S NOVEMBER 29-DECEMBER 1ST. #awesome

holiday del iveryLAST DAY TO ORDER FOR GUARANTEED DELIVERY BY CHRISTMAS: FRIDAY, DECEMBER 12TH.

P H O T O G R A P H Y C o p y r i g h t © 2 0 1 4 L A R K P H O T O G R A P H Y .

D E S I G N S C o p y r i g h t © 2 0 1 4 L I N D S A Y L E T T E R S , L L C .

SHOP NOW! LINDSAYLETTERS.COM