Introduction to LinkedInMadrid - May 23, 2011Laurence Bret - EMEA Marketing

How social media is changing the business

Raise your hand if youHave a LinkedIn profileHave more than 100 connectionsHave logged in during the last weekAlready have used LinkedIn to hire or to be hired

The Web is the fastest communication medium More data will be created in the next 4 years than in the

entire history of the planet

Marc Hurd, HP CEO

• „

• “

Wave 1: Portals

Wave 2: Search

Wave 3: Social Media

And the world is suddenly smaller...

1B content share per day

140M de tweets per day

2 new member per second

And the worldis suddenly faster...

Social Utility Friends, Family and Colleagues

Status, Photo Sharing & Social Gaming

PublicBroadcast Fans & Followers Real-time Micro

Blogging

ProfessionalNetwork

Colleagues & Business Contacts

Professional Identity, Connections &

Insights

But all networks are not created equal...

Platform Connections Killer app

What does it meanfor the talent economy?

Job Boards Career sites

ClassifiedPaid DatabasesPaper Resumes

Job Seekers

Remember recruitment

10 years ago?

The tip ofthe iceberg...

Social NetworksOpen access to Talents

Online ProfilesPassive Candidates

Lead nurturingPerformance-based model

And now...

1+1=3

The good....

theconnor Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work. About 2 minutes ago from the web

timmylevad @theconnor Who is the hiring manager? I’m sure they will love to know you’ll hate the work. We here at Cisco are versed in the web. About 1 minute ago from the web

... and the Bad

How can you make the most of LinkedIn

Establish and manageyour professional identity

Optimize your visibility Name dropping represents 30%

of Google searches

A picture is worth thousand wordsMaximize the first impressionUse a professional headshot pictureHelp peopleremember you

Customize your profile URL that appears in

search results. Share with colleagues

and add to email signatures and business cards

Create your own vanity URL

linkedin.com/in/me

Include relevant keywords in your

profile

Add your educationEnter your school and LinkedIn can help you re-connect with your classmates and meet fellow alumni

Add at least3 skills

Be found in searches Highlights terms

that matter toyour industry

and function, e.g., IT, marketing, PHP, etc.

Tell people what you’re up to

Post status updates

Share articlesTell which events you’re attending

Business relationshipsThink of Linkedin

as a business lunch

Do you know what this is?

800+ Connections

11,500+ New people in my network since last month

7,800,400+ Professionals in my reach

The Largest BusinessEcosystem worldwide

Ninety-nineThe percentage of

companies who use LinkedIn to find and

attract employeesFacebook 59%

Twitter 42%

*JobVite 2010 Annual Social Recruitment Survey

Effective decision-making

I can be fast but maybe I’ll make mistakes

I can be right but it may take too long

How can I be fast and right?

Unmet DataWe leverage unique data,

information and knowledge

Advanced Search

Search the networkSave your searches

Set alerts

CompanyInfo & Stats

Skills & Expertise

Career Development

What are you doing that is working or innovative to create new customers or clients?

.. Putting them on my talkscast show gives them a friendly paltform to share knowledge.. and we up our “Google” at the same time! Belonging to business network groups is the real referral generator

Expertise sharing

Polls

March 7th, 2011

Business Insights

In conclusion...

The world of work is changingToday, professionals are under increasing pressure to be more successful

Faster decisions

Unprecedented volume of news and insights

Gen X worker will have 10.8 employers in their lifetime compared to 4 in 1960s

Gen Y may have 14

The job search is always on

So what are you waiting for?

Update your profile

Thank Youfr.linkedin.com/in/laurencebret

@lbret