Date post: | 15-Apr-2017 |
Category: |
Marketing |
Upload: | todd-summar |
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Manage your professional identity. Build and engage with your professional network.
Access knowledge, insights and opportunities.
Overview of LinkedIn1
2 Profile Creation and Management
3 Networking Best Practices
4 Groups
5 CTLGroup’s Company Page
• Launched in 2003
• World’s largest professional network
• Over 225 million users
• Mobile app available
Overview
• Tailor shared info by managing privacy settings
• “Connections” = Contacts (similar to Facebook friends)
• Mission:“Connect the world’s professionals to make them more productive and successful”
Overview
Profile Types
Basic• Full profile
• Network with other users
• Participate in groups
Profile Types
Paid• All of the basic options
• Email non-connections
• Save searches and search results
• See full names
• Enhanced customer service
Profile Types
Profile Management
• Can be created / updated by you, admin, or Marketing
• “Live” document– Evolves as your
career progresses– Keep it current
Profile Management
• Spend 20 minutes/week on Profile and/or participating in Groups– Maintain visibility– LinkedIn’s ongoing updates
Profile Management
Profile Essentials
Profile Essentials
Keep it focused, top-loaded
Use a professional photo
Profile Essentials
• Married women may wish to include maiden names– Adjust privacy settings to determine public access
Profile Essentials
Profile Strength
• Beginner
• Intermediate
• Expert
• All-Star
Profile Strength
• Achieving 100% (“All-Star” status) is important– LinkedIn search
results – higher ranking– Google search results
• Tip: Customize your Public Profile’s URL to be your actual name
Profile Strength
• To accomplish 100%, you need to include:– Industry and Location
– Current Position (with description)
– 2 Past Positions
– Education
– Skills (minimum of 3)
– Profile Photo
– At least 50 Connections
Profile Strength
Profile Creation
• Include link to a company or personal website • E-mail address, other contact Info• Twitter account• Customized URL
Highlights
• Like a mini-blog/ newsfeed
• Post news, speaking engagements
• Link to articles• Latest activity such as
adding information or connecting to people (customizable)
Activity
• Describe yourself in a personal way, demonstrating your character
• Describe your accomplishments– NOT a list of duties
• End with brief description of your work
• “Specialties”: most
important key words relating to your profession to be linked to in a site search
• Keep this section professional, engaging and clear, focusing on your objectives
Summary
• Separate entry for each position at each company
• Company logo auto-fill• Time frames• Describe
accomplishments and experience; not a list of duties
• Edit display names of companies if they need to be confidential
Experience
Benefits• Connections can quickly
ascertain your abilities• Automatically
categorized in a group of professionals with the same expertise
• Reinforces the professional brand, or type of “thought leadership” you are trying to convey
Skills & Expertise
Basics• “Endorsements”
– The more endorsements, the higher ranking
• Be specific– “Materials Consulting” &
“Proposal Writing” instead of “Consulting,” “Writing”
• Be honest
Skills & Expertise
List all college degrees
Education
• Honors & Awards
• Organizations
• Connections– Customize visibility
Other
Networking Best Practices
Home Page• Share an Update
– Share industry information: links, articles, etc.
– Update Title/Position; Promotions
– Attach an Image
• View Connections’ updates / customize
Networking Best Practices
Connections• Network/Contacts
– View by Tags, Companies, Titles, Locations, etc.
– View time since last conversation
– Remove:• Hover over contact• More• Remove Connection
Networking Best Practices
Connections• Network Statistics
– Home Page/Your LinkedIn Network
– People– Shared Connections– Contacts of Connections– Size of Network
Networking Best Practices
• Send and accept invitations only to people you know/have met
• Personalize requests
• Who’s Viewed Your Profile
Networking Best Practices
Recommendations
• Choose carefully – Appears on their profiles,
which contains everything they present about themselves; reviewed by readers of your profile
• Write sparingly to retain value
• Swapping recommendations reduces value of both recommendations– To return the favor, wait
awhile before doing so
Recommendations
• Clarify that you are not doing this as a representative of CTLGroup – Clarify opinion was
formed at another company, etc.
– Reason: May appear that CTLGroup endorses the individual; potential liability situation
– If you are unsure, check with Marketing
Recommendations
Groups
Groups
Groups
• Great opportunity for networking, visibility, and sharing professional knowledge
• One of the best ways to deliver to and gain value from other users
• CTLGroup staff encouraged to participate in relevant industry-related groups
Groups
• Select what order Group memberships are displayed on profile– Interests/Groups/
Reorder
• Select what Groups appear on your profile, other settings– Profile/Groups/Visible
Groups
• Be professional, kind, polite, and respectful of other group members.
• Remember that your comments reflect your own knowledge as well as the reputation of CTLGroup.
• Engage in group discussions and get to know people before requesting that they become one of your Connections.
Groups
• Do not directly promote CTLGroup’s services
• Forum for thought leadership and discussion, not direct marketing
• Do not post CTLGroup job listings (this is handled by HR)
• Avoid messages that: advertise job opportunities; recruit candidates; feature resumes and applications; self-promote one’s availability for positions
Groups
• Avoid Spam messages and postings, including:– Multiple unsolicited messages to group members. Can
result in being removed and blocked from the group.
– Posting the same discussion repeatedly to promote product, service or company
– Posting irrelevant commercial comments in discussions
– Posting comments in discussion moving it to the top of discussions
CTLGroup’s Company Page
CTLGroup’s Company Page
• Recent Updates
• About CTLGroup
• Services
• Careers
Questions?