LINKEDIN INTRODUCTION

Learning Objectives

• A brief introduction to the professional networking site LinkedIn.

• Instructions to create and personalize your account.– LinkedIn Apps

• Learn about network invites and about first, second and third level connections.

• LinkedIn’s internal messaging system.

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What is LinkedIn?

• LinkedIn is a professional networking site that allows users to take the classic card exchange into the online realm.

• LinkedIn provides users with the ability to connect with first degree connections and be introduced to second and third degree connections.

• Put together a summary of your expertise and accomplishments.

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LinkedIn Today

• Started in 2003, the site has over 63 million members. Members are from 200 countries.

• The service is free but fee-based memberships are available.

• The site is available in the following languages: English, French, German, Italian, Portuguese and Spanish

• Both job seekers and employers can connect.

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CREATING YOUR LINKEDIN ACCOUNT

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Filling out the form

Visit www.linkedin.comWhat you will need:

- Personal email address - You can set up a personal email account with Gmail, Hotmail, Yahoo! Mail, etc. - Password

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Your profile - picture

• You can choose to add a picture.– Upload the most

professional picture you have – 4MB limit.

– Crop picture.– Choose photo visibility

settings.

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Your profile - details

• List your current and past positions.– Can be as detailed as

you would like to be.

• List your education.• Your professional

summary and specialties.

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Your profile – contact import

• Use the site’s import option to import your contacts from your webmail.

• You can choose to skip this option and add connections manually.

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Your profile - getting checked out

On your homepage, you can view the number of times people have viewed your profile.- Click on the highlighted text to view visitor information.

- Information provided depends on visitor’s privacy settings.

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INVITATIONS

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Invitations to join your network

You can choose to invite when you visit a professional’s profile:– On the top right hand

side of the profile you will see the opportunity to add the person to your network.

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How do you know the invitee?

Once you choose to invite, you will be asked how you know the person.

• You can edit the personal note that goes along with the invite or use the generic message.

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Mass invite/webmail invite

Choose to add connections using the green Add Connections button on your LinkedIn home page.- You have the option to search your email contacts or input email addresses to send invites.

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Receiving a connection request

You’ll receive a connection request in your Inbox.

• Depending on email notification settings, you may also receive an email to alert you of the invite request.

• Once the request is accepted, you can choose to archive it.

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People you may know

On your home page, LinkedIn will recommend people to connect with under the People You May Know box.- By clicking on the X near their name, you can choose not to have their name shown.

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Connecting styles

• LinkedIn preferred way of connecting– Only connect to those

you know.• Unless you disallow, your

connections will be able to see your network and ask for introductions.

• Your connections may ask you to recommend them on their work.

• LinkedIn Open Networker (LION)– Very open to making as

many connections as possible.

– May include their email address on their profile.

– Will receive warning email if enough invitees indicate they do not them.

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CONNECTIONS AND YOUR NETWORK

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Connections

• 1st degree connections are those that you have directly invited or have accepted their invite.

• 2nd degree connections are those who are friends of friends

• 3rd degree connections are those connected to a friend of a friend.

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Introductions

You can ask for an introduction to those within another connection’s network.- The person you send your request to must approve for it to be sent on.

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How to work your network - career

Why build up a large network? The 1st, 2nd, and third degree connections may be your “in” to a new career opportunity.

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How to work your network – contact settings

Review your connection’s contact settings to see their preferences. - Tap your network for the expertise you need at the right time.- Connect with past or current colleagues for references.

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How to work your network – receiving recommendations

Request recommendations from those familiar with your work – either at past or current organizations. - Recommendations can be for non-employment related work also (ex: committees)

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How to work your network – making recommendations

Nurture your professional relationships. In addition to requesting/accepting recommendations, make sure to recommend those exceptional colleagues.

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LINKEDIN INTERNAL MESSAGING SYSTEM

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LinkedIn Inbox

Message center from those who are connected with you or those who want to connect.- Messages may include InMails, Introductions, requests to join groups you have created, etc.

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Message out of your network: InMail

Want to message someone who is out of your network?- Send an InMail.

- Must have a paid account.

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Message inside your network

If you would like to send a message to a connection whose profile you are visiting, on the right hand side – click Send a message.

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Message inside your network

Rolling over the Inbox link at the top of your homepage will allow you to compose a message to the LinkedIn connections you select. - You can choose to have a copy sent to your email.

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LINKEDIN APPS

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LinkedIn app review

• Box.net Files• Polls• SAP Community Bio• Blog Link• SlideShare

Presentations• Google Presentations

• Reading List by Amazon• Events• Huddle Workspaces• Tweets• Company Buzz• My Travel• WordPress

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LinkedIn apps

Applications (apps) in LinkedIn allow you to provide profile visitors with access to trip information (TripIt), presentations (SlideShare) events you are attending (Events app), etc. - Apps are optional.

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CONCLUSION

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