LLS Soccerfest 2014 Event Recap  

Overview  1,000+  A'endees    

500  bracelet  recipients,  250  parents,    200  soccer  balls  distributed,  50  

community  partners,  50  volunteers  

40  Partners,  sponsors  and  community  organiza?ons  on  site  at  

the  event    

1,200  Combined  number  LLS  GiE  Bags,  Impact  Bracelets  and  soccer  balls  given  away  on  site  

 

20  Street  Soccer  games  played  by  over    

200  kids,  adults  and  celebri?es  combined    Credit:  Ge-y  Images  

Overview  11  Celebri?es    

including  Cobi  Jones  ,  Monica  Gonzalez,  Chris  Armas,  Ethan  Zohn  and  players  from  NY  Red  Bulls,  NY  Cosmos,  and  Sky  Blue  FC  

6,500+  Flyers  distributed    to  schools,  community  centers  &  local  housing  

authori?es  in  the  South  Bronx  

7  New  donors    who  signed  up  with  Be  the  Match  

Credit:  Ge-y  Images  

Credit:  Ge-y  Images  

Credit:  Ge-y  Images  

Celebri6es  &  Partners  

National Team Members: Cobi Jones (USA), Monica Gonzalez (Mexico), Chris Armas (USA), Ethan Zohn Professional Soccer Stars: from the New York Red Bulls, New York Cosmos, and Sky Blue FC

Partners: Street Soccer USA, NYPD, Modell’s

Celebri6es  &  Partners  

Credit:  Ge-y  Images  

Event  Photos  

Credit:  Ge-y  Images  

Event  Assets  

•  Street Soccer Arena •  Soccer Cage Activity Space •  28 Ft. Climbing Wall •  SWRL World Freestyle Juggling •  Shows & Clinics •  500 Gift Bag & Bracelet Giveaways •  DJ Lexcali •  Be the Match & 18 other Community

Partner Booths •  Food Trucks (El Idolo)

Media  Impressions  

Bronx  12  News      Diario  de  Mexico  USA      El  Diaio  -­‐  La  Prensa      Box  Score  News      

Asset  Loca6on  

Event  Loca6on:  South  Bronx  -­‐  Willis  Playground  

Social  Impact  Bracelet  When participants get read to play on the state of the art Street Soccer Pitch, line up to get autographs from Pro Soccer Stars, or huddle up for professional clinics and freestyle juggling lesson, or test their strength on the climbing wall, they will receive a brief info session and quiz on Blood Cancer Prevention and Healthy Living Tips form our trained volunteers. Each youth or adult then receives a social impact bracelet to show they have absorbed the social message of LLS SoccerFest. They can then show that bracelet at the LLS Registration Tent to receive their free gift back from LLS. The Social Impact Bracelet demonstrate visibly and memorably to all on hand the transfer of important

knowledge to this high risk and previously under-informed community.

Event  Branding  

•  6,500 4x6 Flyers Distributed •  Banners: 50’x10’, 25’x5’, (2) 20’x10’ •  Field Branding: (22) 4’x8’ Panels •  Branded Headquarter Tent •  Social Impact Bracelets •  Gift Bag Distribution (500) •  Volunteer and Event Staff Shirts

Community  Outreach  

Schools (15) •  KIPP Academy Elementary •  KIPP Academy Middle •  KIPP College Prep •  Mott Haven Academy Charter •  PS 7 •  PS 29 •  PS 31 •  PS 57 •  PS 96 •  PS 154 •  PS 236 •  PS 277 •  South Bronx Charter School •  Success Academy Bronx 1 •  Young Leaders Elementary

Community Centers (10) •  Betances •  Bronx Works •  Freedom •  Hansbrough Recreation •  Mitchel •  New York City •  NYCHA Classic Center Melrose •  NYCHA Mott Haven •  Patterson •  St. Mary’s Recreation

Other Organizations (29) •  Be the Match •  Blue Cross Blue Shield •  Boricua College •  Brotherhood Fitness •  Bronx Giants Youth Football •  East Side House •  Giant Thinking •  Graffiti 2 Community Ministries •  HPD •  HRA/ Child Support •  Manhattan Soccer Club •  Major League Soccer •  Morris Heights Health Center •  Mott Haven Library •  Mott Haven South Bronx Farmers Market •  New York City FC •  New York Cosmos •  New York Futsal •  New York Red Bulls •  NYC Commission on Human Rights •  NYC Dept. of Health •  NYC Dept. of Parks •  NYPD •  Sky Blue FC •  South Bronx United •  United Health Insurance •  Urban Dove •  Visiting Nurses Enterprise •  World Changers Church

Sponsors (7): eBoost, Modell’s, Nestle, Pop Chips, Senda, Street Sounds Soccer Cage, Swrl World