Localaudiences.Bigresults.
Takeadvantageofbigopportunities foryourbusinesstoConnectwithCanada’sShoppers
Allguideandtipinformationcontainedinthisdocumentisnon-bindingandisprovidedsolelyforinformationalpurposes.
NationalreachmeetslocalprecisionWeareexpertsineverynookandcrannyofCanada– fromthesmalltowntothebigcities.Withover120 localcommunitiesonKijiji,it’seasytospeakdirectlytocustomersinyourneckofthewoods.
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• Getbigengagementandbigresults• Targetmorepreciselyacrosslocalmarkets• Benefitfromtailoredsupportfromourexpertconsultants
• Discovernewcustomersandopportunitiesforyourbusiness
TheBestofAdmarkt• Nosignupfees,nomonthlyfeeminimums• EasytounderstandCost-Per-Clicksoyoucontrolyour
budgetandspendperad• Visualbrandingthroughtheentireuserjourney,rightfrom
thesearchresultspage• Drivetrafficviae-commercesite,phone,emailinquiries,
orwalk-ins• Easy-to-useAdManagertomonitoryouradlistings,
budgets,andbids• AccesstoAdmarkt supportforassistanceandexpert
guidance([email protected])
Righttime,rightaudience,rightplaceOurtargetedsolutions meanyou canconnect toaspecific groupofpeople, designed foryourobjective. Makesure therightpeople see youradsattherighttime.
IncreasetheMarketingVoiceforyourProducts
1.LinkedKijijiAccount 3.AdManager
• YourAccountisActive• ImportMyKijiji ad listings already onyouraccount• Createoreditad listings• Pushyouradsto‘active-live’ vs.‘paused’
DrivingvisibilitywithKijijiBuyers
AdmarktAdManager- Guide
“YourAccountisActive” AdContent&Budgets
2.Profile
AdImportOption
1.LinkedKijijiAccount
Youhavelinked yourKijiji accounttooffer thebenefitsof Admarkt AdManager
AdditionalSeller information:•YourPublicName - Offers youtoprovideabrandorlocationnamethataidsdiscoveryfrombuyers.•Yourbrandorlocation’sprimarywebsite– drivesbuyerdiscoveryandengagement
2.MyAccount
Logininat: admarkt.kijiji.ca‘MyAccount’linkprovidesaccesstoAdmarkt &Kijijiprofile
Addimagestoyourprofile. Thiswillenhance yourSearch listingad,View-Item Page ofallproductsonKijiji,plusyourSeller HomePage.
Option: ImportyourcurrentKijiji adsintoAdmarktAdManager tokick startyourcampaign
Additional Information:• Public name• Address• Website URL
Public Name
Public Address
AdvertisingsolutionsthatworkManageallyouradlistingsinAdmarkt AdManagertodrivemaximumreachwithbuyers
1 2 3
Browse&SearchdiscoverablebybuyersonKijiji
View-item-Pagesprovideadditionalproductdetailsandsellercontactoptions
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DefineadlistingsinAdManagerinterface
3.AdManager
Summary AdStatisticsThisarea showsthesummarystatisticsforalladsthatwereliveduringtheselected timeperiod.- Daily,weekly, monthly…
Create New Ads‘PostAd’buttonallowsnewadstobecreatedbyseller.NewadsdisplayintheAdManager withpreview functionandlive/pausecontrols
AdContentEditClicking on the AdtitleallowseditingofallAdcontent,plusexpanded Budgeteditandviewfunctions.The smallmagnifyingglassallowsyoutopreview yourView-item-Page layout.
QuickBudgetEditsHere youcanmakequickCost-Per-Clickandtotalspendlimit(Budget) changesper ad.
Changestobudgetcanalsobemadeinthe ‘AdContentEdit’option.
3.AdManager
CreateReportYoucandownload.csvorexcel reports fortheselected timeperiod
GoLiveButtonUse toggle buttontomoveadsactive (livevisiblead)ortopausestatus(notvisibletobuyersonKijiji)
ViewAdsYoucanusethese linkstoviewallyouradlistingsorjusttheonesthatare live,paused,ordeletedFYI:cannotrecover deleted ads AdLevelStatistics
showsstatisticsforeach ad.Note:Adperformance isalignedtoCTRfortheAd
Delete/RemovethisAdFYI:cannotrecoverdeleted ads
ChangeMetricPercentage changeshownforeachdatapointvs.thesamepriorperiod.(todayvs.yesterday, orthisweekvs.lastweek)
You’reafewsimplestepsawayfromconnectingtoyournextcustomerwithAdmarkt.
1.ChooseyourRegionand
CategorytoPostanadlisting
3.Uploadhighqualityphotos
5.GoLive
Simpleandeffective:PromotedListingsonKijiji
2.Writeacompellinganddetailedad
4.Defineyouradlistingbudgetand
CPCtodrivevisiblity frombuyers
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IncreaseyourReachtoCanadianShoppers
4.CreatingAds 6.KijijiBuyerVisibility
YourAdsareTopofeachPageYourAdsarevisible basedonRelevance, nottimepostedYourAdsappearwhereyouwant(Geo&Category)
DrivingvisibilitywithKijijiBuyers
Addingcontent &location WhereAdmarktprovidesanAdvantage
5.Budget
Set,Edit,GO!
AdmarktAdManager- Tips
4.CreatingAds
DefineYourAdRegion:Set theLocation(geographic region)where youwantyourAd toappear infrontofKijijiBuyers
DefineYourAdCategory:Set theCategory where youwantyourAdtoappear infrontofKijijiBuyers
DefineYourAdContent: Set theprice, contactseller information,andproductdescriptiontointerestKijijiBuyers.
4.CreatingAdsTipsYourAdRegion:Admarkt allowsyoutopostanAdinabroader geographic regionthantraditional KijijiAds.
YoucannowPosta‘SingleAd’ forKijijiBuyerDiscovery:
1) acrossCanada;or2) Province-wide; or3)continuetopostAdsinavery specific localregion
(CityofToronto,orLethbridge…)
Buyersbrowsingorsearching foryourproductsinthesebroaderregionsoranyspecific sub-regionofyourAd-regionwill seeyourAds.i.e. CityofTorontobuyerswill seeOntario-wide postedadsinthesearchresultspage.
ThisflexibilityoffersyoutheabilitytopostfewerAdswiththebroadestreach. Connectwithyourbuyerswhereyouofferservice.
4.CreatingAdsTipsAdCategory:YourAdwillbediscoveredbyKijijiBuyerswhen theybrowseorsearch intheproductcategoryyouspecified inyourAdpost.
RelatedCategories:• YoumaypostyourAdinarelated or secondarycategory toreach thebroadest
Kijijibuyergroup.
• Remember - Yourproductmustalign tothese ‘related categories’ andnotbespamposts.
i.e.PostinComputers&ComputerAccessories (if/as relevanttoyourproduct)
4.CreatingAdsTipsAdContent:ThemostimportantpartofyourAdisthecontentyouprovide toBuyers.
AllContentprovided inyourAdissearchable onKijiji…soensureclarity andimportantkeywordsareutilized.
• Provideaclear Titledescription oftheproductbeingpromoted(recommend 35-40 characters)
• Don’tuse‘all-caps’whenaddingcontent
• Bespecific inyourcontenttoattract buyers• Considercontent toattractbothbuyersBrowsingacategory or
Searching• ConsiderhowyourAdwill lookonmobile, tablet&desktop
platforms.
• Usemultiple productphotos,witha strongleadproductimage• Usetextoverlay for‘sale’or‘special’notations
• Providea‘call-to-action’ inyourdescription toengage theBuyer• contactme, buy-now,visitour store,on-sale,etc…
5.BudgetControlling yourAd’svisibility onKijiji iseasywithAdmarkt.
Consider theamount youarewilling tospendtocreatehighvisiblityforyouradandsellyourproduct.
Youmayspendlessbutitwill offeryouabudgetguide.
• Seller brand/logo inclusiononeachAd• TopofPagehighvisibility positions• Guaranteed relevant Adpositionswithinmainsearch
listings (nolessthan25%ofalladsperpageare forAdmarkt listings)
• AdpositionsthroughouttheKijijiBuyerbrowseorsearchexperience (pg1,2,3….26,27…)
Admarkt provideshighvisibility Adpositionsonallsearchresultpages:
5.Budget Guide
DefineYourAdBudget: Set the totalspendyouwillallocate totheproductAdyouare posting.WhenorIfthisamount isreached thisAdwill ‘pause’.
DefineYourAdCPC: Set thecost-per-clickfortheAd. Thiswilldefine the level ofAdvisibilitywithKijijiBuyers,placingyourAdcloser toPage-1themorecompetitive yourspend.
‘Optional’- DefineYourDaily: Youhave theoptiontodefine thedailymaximumbudget spendforeachAd. ThiscontrolstheperdayspendfortheAd,within thetotalAdbudgetyoudefinedabove.
ControlyourAd’svisibilitybydefiningthetotalspendperAd(AdBudget),andthelevelofAdvisibilityyouwant(CPC)
5.BudgetTipsTotalAdBudget:
TheTotalAdBudget issetforeachAdyoucreate intheAdmarkt AdManager.
• Youwillwant tosetanAdBudget inAdmarkt thatdefines theamountyouarewilling tospendtosellyourproduct.
i.e.Youaresellinga$800bikeandcomfortable tospend$50toreachKijiji buyerstoward that sale.
• TheAdBudgetwill beconsumedwitheachclick (CPCvalue)youreceive fromaninterestedbuyer onKijiji. Thisclicktakes thebuyer toyourView-item-Page tolearnmoreabouttheproductandoffervarioussellercontactoptions(call,email, text,buyonline…)
• Remember - Youonlypayperclick.• WhentheBudgetrunsout,theAdwillpause
• AdBudget’s canbeadjustedorchangedatany timethroughtheAdmarkt console,andwhenanAdispaused(removed frombuyervisibility)thebudgetwillnolongerbeconsumedasnoclicksfrombuyerswilloccer.
TheAdvantage withAdmarkt… TheAdBudget isnottimebound,butrather related toeachAd,andwillensure theAdyouarepromotingstayslivewithhighKijijiBuyervisibility.
TheAdvantage withAdmarkt… Acompetitive CPCwillprovidealong-term, cost-effectivebuyervisibilityonKijiji. CPCcanbeedited atanytime toensuremaximumexposure.
Cost-per-Click(CPC):
TheCost-per-Click(CPC)issetforeachAdyoucreateintheAdmarkt AdManager.
• Adscreated inAdmarkt are partofavisiblityauction. TheCPCdefinesvisiblity.
• TheCPCforeachAdiscompared totheCPCforallseller’s Adswith thesametargeting (category +location).
• Thehigher theCPCthemorevisible theAd. AmorevisibleAdmeansyourproductAdisclosertotheTopofSearch ResultsPage-1duringaKijijiuser’sbrowseorsearch.
• The lesscompetitive theCPCforanAd(orcloser tothe floorCPCpriceof$0.01)thefarther fromtheTopofPage-1.
• AllAdmarkt Adsare visibletoKijiji buyersiftheyareset to‘active’ andhaveavailable AdBudgets. Thepage orposition-on-the-pagetheyappear willvarybasedonCPCprice.
5.BudgetTips
CanadianshoppersandsellersturntousfirstProportionofCanadianswhobought/sold/tradedinthelast6months*:
*ENVIRONICS, DECEMBER 2015
35%
29%
23%
17%
9%
21
TheycometousbecausetheyloveusWearethesecond most admired internet/socialmediabrand inCanada, behind onlyGoogle'.
Almost 70%*ofCanadians havepositivefeelings aboutKijiji. Maybethat ’swhysomanyofthem keepcoming backagain,andagain.Andagain.
1LEGER,2015, *ENVIRONICS, DECEMBER 2015
“Itfostersthelocaleconomy.”
“It’slocal,regularpeoplemakingandsavingmoney.”
“It’sveryaccessible.”
“Givingproductsasecondlife...That’sacoolexchange.”
“I’mdoingsomethinggoodforsomebodyelse.”
We’rereadytointroduceyoutoyournextcustomerCanada iswaitingforyouonKijiji. Letushelp you reachamuch largeraudience, generatenewsales, andhelp youdiscover newopportunities.
AdmarktWebsite
admarkt.kijijiforbusiness.ca
AdmarktConsoleadmarkt.kijiji.ca
[email protected] (EN)|1-844-654-5454 (FR)
AdmarktFAQkijijiforbusiness.ca/en/faq/
