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LOCKDOWN: WEEK TWO How has the second week of lockdown impacted engagement with our brands and how have readers attitudes towards COVID-19 changed with time? April 7 th , 2020
LOCKDOWN: WEEK TWOHow has the second week of lockdown impacted engagement with our brands and how have readers attitudes towards COVID-19 changed with time?April 7th, 2020
EXECUTIVE SUMMARYConcern about contracting coronavirus personally has increased significantly in the last two weeks. There is also increased concern about the impact of isolation on readers mental health, with the largest increase coming from 55+ yr. olds compared to previous wave.
The impact that COVID-19 has had on our lives is evident when assessing the actions taken from our readers. What started as half of us washing our hands more thoroughly/regularly only 4 weeks ago has now turned into the almost universal adopting of social isolation.
The last wave of data shows that there is still a positive perception of the governments handling of the pandemic, but that it has fallen slightly in the last week. This may be in response to increasing deaths and the confusion around the UK’s testing plan.
LOCKDOWN WEEK TWO SUMMARYDespite an unbelievable amount of good will, not everyone is abiding by the new rules
OUR PRIME MINISTER ISADMITTED TO HOSPITAL
THE NATION CLAPS FOR IT’S CARERS ONCE AGAIN
IS HOPE AROUNDTHE CORNER?
THE SUN COMES OUT,SO DO THE POLICE
SOURCE: ADOBE ANALYTICS MARCH 6TH 2019 –APRIL 5TH 2020
THE GREAT BRITISH ‘BAKE IN’ GOES ON
PERSONAL CONCERN ABOUT CONTRACTING COVID-19
39% 47% 50%
17%
30% 31%
PRE LOCKDOWN LOCKDOWN WEEK ONE LOCKDOWN WEEK TWO
How concerned are you currently about personally contracting Coronavirus in the future?(Any concern)
Quite concerned Very concerned Any concern
56%
77%81% 65% 77% 79%
50% 74% 78%
58% 79% 84%
Any concern by age group
16-34
35-54
55+
W1 W2 W3
SOURCE: MATTERS SURVEY MARCH-APRIL 2020. W1=475 (9th – 15th April), W2=540 (26th March – 2nd April) & W3=449 (3rd – 7th April)
The severity of the current situation is clear with concern increasing significantly to 81%, from 56% less than a month ago. Personal concern increases most amongst 55+ adults.
CONCERN FOR FRIENDS/FAMILY CONTRACTING COVID-19
44% 41% 41%
24%50% 50%
PRE LOCKDOWN LOCKDOWN WEEK ONE LOCKDOWN WEEK TWO
How concerned are you currently about friends/family contracting Coronavirus in the future?
Quite concerned Very concerned
66%
91% 91% 71% 88% 85%
68% 93% 93%
67% 92% 94%
Personal concern by age group
16-34
35-54
55+
W1 W2 W3
SOURCE: MATTERS SURVEY MARCH-APRIL 2020. W1=475 (9th – 15th April), W2=540 (26th March – 2nd April) & W3=449 (3rd – 7th April)
91% of readers are concerned about the prospect of their friends/family catching coronavirus. 35+ readers have seen the most significant increases in concern for others
Any concern
29% 29%
17% 20%
-33% -29%
-20% -20%
How concerned are you currently about the impact of isolation on your mental health?
Quite concerned Very concerned Not concerned Not at all concerned
69% 68%
49% 53%
29% 36%
Any concern for own mental health by age group
16-34
35-54
55+
W2 W3
-7%NET CONCERN
CONCERN ABOUT ISOLATION IMPACTING MENTAL HEALTH
=NET CONCERN
Almost half are now concerned about the impact of isolation on their mental health. 16-34s are most concerned but there’s been an uplift amongst 35+ adults wave on wave.
LOCKDOWN WEEK ONE LOCKDOWN WEEK TWO
46% 49%
Any concern
SOURCE: MATTERS SURVEY MARCH-APRIL 2020. W2=540 (26th March – 2nd April) & W3=449 (3rd – 7th April)
43% 45%
21% 23%
-24% -20%
-7% -8%
How concerned are you currently about the impact of isolation on your friends and families mental health?
Quite concerned Very concerned Not concerned Not at all concerned
77% 80%
68% 71%
53% 58%
Any concern for friends/families mental health by age group
16-34
35-54
55+
W2 W3
+30%NET CONCERN
CONCERN ABOUT FRIENDS & FAMILIES MENTAL HEALTH
+40%NET CONCERN
2/3rds are concerned about the impact of isolation on their friends/families mental health.Again concern is highest amongst 16-34s but is rising in all age groups wave on wave.
LOCKDOWN WEEK ONE LOCKDOWN WEEK TWO
64% 68%
Any concern
SOURCE: MATTERS SURVEY MARCH-APRIL 2020. W2=540 (26th March – 2nd April) & W3=449 (3rd – 7th April)
55%43%
27% 30%22% 21%
11%
29%34%
44% 32%32% 30%
19%
4%6% 12%
18%17%
33%
47%
The UK economy overall Jobs and unemployment inthe UK
Prices in shops Wages House prices Your household finances Your current job /employment
Please indicate what impact you think that the Coronavirus pandemic in the UK will or will not have on the following…?
A long term negative impact A short term negative impact No impact A shout term positive impact A long term positive impact Don’t know / Not sure
SOURCE: MATTERS SURVEY MARCH-APRIL 2020. W2=540 (26th March – 2nd April) - * = This question was asked in the previous wave and will be tracked in the next
MACRO AND MICRO IMPACT OF COVID-19*Readers are seemingly less concerned about the impact of the pandemic on their own
lives directly than they are about the overall performance of the economy.
-75%NET IMPACT
-67%NET IMPACT
-61%NET IMPACT
-55%NET IMPACT
-46%NET IMPACT
-42%NET IMPACT
-24%NET IMPACT
71% 69%
44% 42%38% 36%
24%
13%9%
2%
79% 81%
59%51%
81% 84%
69%
82%
27%
10%
Washing my handsmore frequently
Washing my handsmore thoroughly
Avoiding touchingface unnecessarily
Using an antibacterial/ alcohol based gels
regularly
Avoiding crowds /crowded places
Keeping my distancefrom people when
out in public
Avoiding publictransport
Minimising contactwith friends and
family
Changing my clothes/ washing them more
regularly
Wearing a face-maskin public
Which, if any, of the following actions are you taking to specifically minimise your chances of contracting Coronavirus?
PRE LOCKDOWN LOCKDOWN WEEK ONE
SOURCE: MATTERS SURVEY MARCH-APRIL 2020. W1=475 (9th – 15th April), W2=540 (26th March – 2nd April)
ACTIONS TAKEN TO MINIMISE IMPACT OF COVID-19*The impact of the virus is evident from this chart. What began as simply washing hands
more thoroughly has transformed into making fundamental change to their daily habits.
*Two waves of data only. Changes may
have become even more
pronounced.
PREPAREDNESS OF THE GOVERNMENT.
33% 40% 40%
8%12% 7%
-11% -10% -12%
-18%-17% -17%
How well prepared do you think the Government is to minimise the impact of Coronavirus?
Quite well Very well Not at all well Not very well
-6% 17% 19%
1% 17% 9%
28% 37% 24%
Net well/not well by age group
16-34
35-54
55+
W1 W2 W3
+14%NET WELL
+25%NET WELL
+18%NET WELL
Opinion of the preparedness of the government has fallen in the last wave. This is predominantly driven by falling levels of confidence from 35+ readers
SOURCE: MATTERS SURVEY MARCH-APRIL 2020. W1=475 (9th – 15th April), W2=540 (26th March – 2nd April) & W3=449 (3rd – 7th April)
41%52% 47%
Any well
PRE LOCKDOWN LOCKDOWN WEEK ONE LOCKDOWN TWO
RATING OF GOVERNMENT HANDLING OF COVID-19
38% 38%
14% 8%
-15% -12%
-7% -12%
Overall, how would you rate the Governments response to the Coronavirus pandemic?
Very Good Excellent Poor Very Poor
19% 23%
19% 8%
48% 33%
Rating by age group (Net positive)
16-34
35-54
55+
W2 W3
+30%NET POSITIVE
+22%NET POSITIVE
52%46%
SOURCE: MATTERS SURVEY MARCH-APRIL 2020. W2=540 (26th March – 2nd April) & W3=449 (3rd – 7th April)
Any well
There has been a fall in overall positivity towards the governments handling of the pandemic since the last wave. Net positivity is highest amongst the 55+ age group
LOCKDOWN WEEK ONE LOCKDOWN WEEK TWO
Lockdown: Week TwoMethodology
S U R V E Y : 10-15 min online survey Readers recruited through Matters Panel
F I E L D W O R K D A T E S : Pre lockdown: 9th - 15th March (475 respondents)Lockdown week one: 26th March – 2nd April (540 respondents)Lockdown week two: 3rd – 7th April (449 respondents)
S A M P L E :Data weighted to be representative by age and gender of MMM daily readership
Lockdown: Week TwoThe severity of the COVID-19 pandemic has intensified in recent weeks.
Using our Matters community, we are conducting research on a weekly basis to help track attitudes towards the virus and actions taken as a result of it. This presentation tracks the results of up to three waves of data.
