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The Growth Catalysts

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The single biggest problem withcommunication is the illusion that itplace

George Bernard Shaw

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We help brands communicate their meaning

simple, effective and desirableway through Branding and Packaging; creating

lasting impressions and relationshi

New markets and mindsets, old concerns and active

create brand opportunities. Lokusdesign helps you finthese changing scenarios.

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Branding

Strategy

Corporate Identity

Graphics

Packaging design

Structures

Innovation

Graphics Mechanisms

1 2

Services

We help brands communicate through

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Branding and Communication Strategy:

Insights research, strategy, branding, communication design, styling, values, vision, p

differentiation, positioning, evolution or revolution, etc.

Corporate Identity Design:

Identity design, logo, naming, theme creation, color story, shape, tactile/ materials, so

environment, house styling, collaterals, brand manual, etc.

Graphic Design:

Collaterals, internal & external communication, signage, exhibitions, packaging graph

Branding

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Value enha

Brand build

Differentiati

Brand: pene

Brand Rejuv

Brand pass

Cost efficien

Compliance

Design for p

Packaging design innovation:

Structures, form innovation, styling, themes, trends, house- styling,

differentiation, retail, positioning, green design, etc.

Packaging graphics:

Identity design, theme creation, color story, trends, house styling,design for decals, shrink sleeves, labels, printing

Mechanism design:Dispensing, pumps, atomizers, unit dosing, child resistant, non-

spilling, metered dosing, tamper proof details, delivery systems,hinge design, etc

Packaging Design

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Innovating possibilities.

Delivering business

results.

At Lokusdesign, yo

long experience of

design wisdom and

approaches, all bro

people who are pa

matching intellect w

marketplace. The brands and packag

real world.

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Leadership Structure

Badve Chandrshekhar

Director - Strategy and Marketing

Co-founder

Risaldar Milind

Director Operations

Co-founder

Kabra Siddharth

Director Branding and

Packaging Design

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Leadership profiles

Member and Visiting Faculty

Co-Chair; Education Vertical- Confederation of Indian Ind

Confederation of Indian Industry: MSME sub-committee a

Federation of Indian Chambers of Commerce & Industry

Awards and Achievements

Swatch Fellowship: Rado Watch Co, Switzerland, 2000

Opus Design Award 2000 International Eye Wear Design

special prize

Educational Qualifications

Currently pursuing PhD in Strategic Desi1998- 2002 Post Graduate Diplom

National Institute of D

1996-1998 Post Graduate Diplom

1995-1996 Post Diploma in Plast

1993- 1996 Diploma in Tool desig

Badve ChandrashekharDirector - Strategy and Marketing

Co-founder

As a Director; Strategy and Marketing- He is responsible for

Lokusdesigns fast-growing operations, design consulting

business, key account and reputation Management. Rich

experience of 15+ years in Design Innovation and Strategic

Design I currently lead a Strategy and Brand Consulting

Company. This long rich experience consists of CrossFunctional Design, Packaging Innovation and Brand

Management, Insights Research and Communication

Design.

Passionate to inspire organizations to innovate, transform

and grow using design, the tool for competitive advantage

helps me go the extra mile stretch and think out of the box.

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Risaldar MilindDirector - Marketing

Co-founder

He is responsible for the companys

aggressive operational engine and legalportfolio. He has a rich experience of handlingprestigious mega projects and best brands inBranding, Packaging and Retail sectors.

In his career, he has accomplished extensiveresearch in experiential spaces, materialpossibilities and explorations, Form analysis,Future research on trends and design.

Leadership profiles

Educational Qualifications

1998 -2002 Post Graduate Diploma in Produ

National Institute of Design (NID

1992 - 1998 Diploma in Interior Design from

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Kabra SiddharthDirector Branding & Packaging Design

Brand and Communication design, Packaging designand Strategic Technology interventions are some of thekey interest areas for Siddharth. Siddharth has beeninstrumental in maximizing value for several leadingbrands and products in diverse sectors.

Branding and Packaging Design portfolios ofLokusdesign are spearheaded by Siddharth. Co-founder and Director of the company, he also holdstechnology and IPR portfolios.

Leadership profiles

Awards and Achievements

Opus Design Award 2002 Sekiguchi Committees spec

creating and accessing better quality of life through su

Educational Qualifications

2008-2009 Diploma in Strategic Management IIM-C

1999- 2003Graduate Diploma in Product Design,Natio

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Leadership profiles

Chaudhari PrashantDirector Printing & Allied Services

He is responsible for the large format digital printingand brand implementation portfolio. He has 17yrs ofrich experience of handling mega projects and bestbrands in Brand and Visual Communication, RetailBranding, Printing and Implementation locally andnationally.

Educational Qualifications

1991- 1994 Diploma in Printing Technology,

Maharashtra Institute of Printing Technology

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Reliability I Consistency I Customer Deligh

Only ISO 9001 : 2008 Certified Design Consulting C

Lokusdesign consistently achieves less than 5% variance in de

customer delight above 95% y.o.y for last 3 ye

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Leading companies that seek our expert services

Logo, Logotypes and Trademarks are

http://www.videoconworld.com/index.phphttp://www.honeywell.com/http://www.sharpusa.com/products/business/copiers/0,2576,,00.htmlhttp://en.wikipedia.org/wiki/Image:BP_Logo.svg

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Design Process our work module

Gain insightsthrough research& analysis,implicit & explicitneeds, etc.

Consider andanalyze all anglesbefore innovation,specs, features,packagingstrategy, etc.

Concepts, functional& visual, formalthemes, silhouettes,color story, house-style, mechanisms,etc

3D models,detailing,engineering,drawings, KLDmodels,prototyping, etc

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OUR WORK

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Powered Indias biggest electrical brand

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Scope: Corporate identity design, brand management, communication design, brand

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Web site : Home page

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Brochure front

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Poster

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Created an inspirational positioning in a highly competcrowded two wheelers market

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Scope: Brand research-brand identity- design-post design support

Lokusdesign helped to breakthe perception of Brand

Mahindra as a commercial

vehicle Mahindra brand

http://www.mahindra2wheelers.com/home.php

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Scope: Brand research,brand identity, design,post design support

http://www.mahindra2wheelers.com/home.php

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Created an international market where there was

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Scope: Packaging Innovation, branding and packaging graphics

110% sales growthwithout any ATL & BTL support

Increased consumer brand interactionfrom 10 secs to 15 mins; leading to better

recall

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1. Our research suggested that organic tea is perceived more as an experience than a me

2. Time spend with the brand/\pack is very little, leading to low brand exposure and low con

3. The pack is confined to the kitchen & never makes it to the dining or living areas, negati

visibility or exposure to other person/ guests.

4. Increasing word of mouth chances

The Crunch

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The package not only does its primary job of containing but is the central part of the ove

Innovation is in the packaging format, opening like a cigar case. Transcending from bein

presentation format, engaging & connecting with the consumer for longer period.

Pack is offered to the other person/ guest, who then would pick up a tea bag sachet this

involvement with the brand & pack.

Longer the involvement better the chances of relationships and word of mouth publicity

The solution

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Critically infusing the finance industry with creativity ainnovation

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Key concerns

How do we expand the current portfolio from low ticket consumer durable finance to hi

productsHow do we become a key player in these segments

How do we build service experience for high class clientele

Objective

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Objective

Awareness Acquire Conversion, Retentio

Customers are

identified and an offeris presented to them

Customer likes the

offer and decides totake the loan

Customer takes the

loan

Create

Highlight USP

Generate recall

Influence decision

Build Trust

Connect

Engage

Guide

WOW Experience

Differentiation

Pleasurable Closure

Mindshare

Guidance and Trust

Experience

Product buying

Repeat buyingWord of mouth publicity

Additional conversions

Product promotion posters

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Product promotion posters

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Product promotion posters

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Internal event postersTeaser-revealer

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Teaser revealer

Internal event logos

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Product promotion posters, EMI tags

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Internal emailers

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Internal emailers

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Sharp India Ltd.

Flagship Store Design: Branding, Identity Desig

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Kiosk MannKiosk

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OUR WORKPackaging design and graphics

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Revitalized Indias most successful mens b

From 6% to 33% rise in sales

Won PFFCA STAR 2009 in the category of Structural and Graphic Design for

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Scope: Brand Identity design, house style development, packaging graphics, name coining

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Key concerns:

1. How does one modernize the existing brand which has very

strong brand & visual equity?

2. Would this change negatively affect the brand?

3. Would it improve sales?

Involvement:

Brand identity, visual la

graphics, name coining

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Innovation in creating delightful experience in receiv

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Scope: Brand, product & market research,

theme/mood board, visual language,

packaging structure, packaging graphics,

prototyping, post design support, etc.

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Refreshed worlds favorite vodka brand with retail strateg

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Scope: Research, strategy, brand launch and retail, design innovation

10X sales in first month and overall 32% rise in

Our Market Mapping Conclusions

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Tremendous off-premise communication regulatory constraints; lim

Cluttered and me-too communication strategies and product launc

Few seconds to make an impact; both off-premise and on-premise

Off-premise major contributor to vol./ sales compared to On-premi

Consumers typically try the drink on-premise and then buy it from

Lime flavor can be a blockbuster product provided consumers get

Great acceptability to new products if tried once

Other communication and on-premise tools can help reinforcing th

Innovation: altering the traditional Sales and Marketing process

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Traditional route to consumers wallet

Step 1: On-premise push/ tasting + Off-premise visibilityand promotion

Step 2: Try's a drink, if likes, spots at retail

Step 3: Buys (POS helps to push)

Innovative route to consume

Step 1: Off-premise smell s

and promotion + On-premis

Step 2: Refreshing Lime sm

helps to push). Also tries the

Tastes on-premise > Visible at off-premise > Buys it

Lengthy process & may forget the product/promotion

Smells off-premise > Visible

taste it on-premise

Short process and instant c

Innovation: altering the traditional sales and marketing process

O t t d f th fi t ti dd d th f i l di t t d

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Our strategy proposed, for the first time, addressed the four senses: visual, audio, taste and

1 432

Spray and flavor card

A product presenter at a liquor shop would spray the flavored liquid on a flavor card for the c

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Card front spray side Card back

A product presenter, at a liquor shop, would spray the flavored liquid on a flavor card for the c

inducing him to buy.

Innovation currently under Global IPR protection process.

Poster

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Banner

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Dangler 1 Dangler 2

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Coaster

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Recipe at the back so that people can carry the coaster

Necker

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OInside Pages

Promoter Uniform

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Recreated spirit of Smirnoff Nightlife

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Launched variants with a touch of India

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Poster for Smirnoff Masala Marke

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Standee for Smirnoff Masala Marke

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Brand Identity design, house style development, packaging graphics, name coining a

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Revamped a technology giant in the after sales servi

Business challenge:

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Services or product offerings were not understood well

by their customers (users, purchaser & influencer)

Honeywell was perceived as an unnecessarily

expensive player, contracts would go to value players

Communication was only targeted towards purchaser

and often other decision makers are left unattended

Brand touch points were insufficient to appropriately

communicate offerings resulting into longer decision

making time

Communication was confusing and often lacked visual

simplicity & powerful unified strategy

Our research & analysis

touch points & mar-com

targeted to specific dec

Shifting the dialogue fro

communicating the valu

services vis-a-vie its com

Communication strategy

language that can effec

Simplifying and aligning

Total revamping of colla

Differentiated in the crow

Problem Lokusdesign response

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Scope: Corporate identity design, brand management, communication design, brand ma

Corporate communication

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Corporate Brochure

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Direct mailers

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Quarterly Magazines

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Energized Indias biggest wind energy brand

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Branding for Indias one of the Biggest SEZ

B

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Entrance signage

Elements of logo are incorporatedinto the surrounding landscape.

A

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650 acres SEZ, Padubidri & Coimbatore

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OUR WORKPackaging Structure Innovation

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Added shine to Indias most trusted brand

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Scope: Research, design innovation, engineering, prototyping, testing and p

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and successfully launched mega brands

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Essenza Di Wills, ITC Ltd

Scope: Research, design innovation, engineering, prototyping, testing and post design sup

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Fiama Di Wills, ITC Ltd

Scope: Research, design innovation, engineering, prototyping, testing and post design su

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Fiama Di Wills, ITC Ltd

Scope: Research, design innovation, engineering, prototyping, testing and post design s

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Vivel Di Wills, ITC Ltd

Scope: Premium soap design, quali design research, usability analysis, design innovation, d

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Vivel, ITC L

Scope: Research, Packaging Structure design, 3D modeling/ CAD, Fitments, Prototyping, M

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Created a market in a over crowded market

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Scope: Brand Identity design, House style development, packaging graphics, name coin

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Re-positioned a product in an over crowded ma

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Ranbaxy Laboratories

Scope: Product structure, brand identity design, packaging design, label graphics, design

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Promotional pack for Color Gloss Shampoo, Godrej

Scope: Packaging graphics, color story

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Created packaging design that wouldstop a monstrous 41% counterfeit drugs mark

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Track &Trace

Scope: Research, Product design, Packaging Structure design, 3D modeling/ CAD, FitmentsFinalization and Release

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The Growth Catalysts

Pune, Mumbai, India I Helsinki, Finland I Santa Clara, USA

www.lokusdesign.com