London Calling – opportunities of Olympic proportions

David Powell, British Ambassador to Norway, First Tuesday 03.02.09

It’s the economy, stupid!

Active Government Trade & FDI focus International co-operation:

London G20 Summit, EU, etc. Combat “financial mercantilism” ‘Green New Deal’ – not only

Obama

London 2012 - the Olympic and Paralympic Games 45 sports in 31 venues 17,000 athletes 20,000 press & media Over 9 million tickets 500,000 spectators per

day East London -

Urban Regeneration

Lower Lea Valley Where is it happening ?

Earls’s CourtVolley Ball

The DomeBoxing

Gymnastics

GreenwichEquestrianPentathlon

Lord’sArchery

WeymouthPortland

SailingEton Dorney

Rowing

TennisWimbledon

FootballHampden

MillenniumVilla Park

Old Trafford

Hyde ParkTriathlon

Regents Park

Cycling

HorseGuards

BeachVolleyball

ExCelBoxing, JudoTable Tennis

ArcheryTennis

Table TennisDiving

Swimming BasketballShootingFencingHandball

Wheelchair -Rugby

- goal ball -basketball

CyclingBMX

HockeyAthletics

++

London Bridge

Marathon

Note : for guidance only

2012 Games – big event, big money

75,000 business contracts > £4 billion direct contribution to

the UK economy by 2012 -as much as £21 BN overall

Urban Regeneration – The Thames Gateway

2012 Games – so what’s in it for me?

www.competefor.com

a business brokerage site for the latest 2012 Games procurement opportunities

The UK – the 2012 Games …and then some

Business friendly No. 1 investment location in Europe 1st in attracting European HQs Top talent World leader in innovation Least barriers to entrepreneurship Springboard to global growth

ICT in the UK

Europe’s largest ICT Industry > 1 million people employed 10% of UK GDP 1st in EU on IT competitiveness 1st in EU on attracting software

companies World leading ICT eco-system State-of-the-art ICT infrastructure 16.5M households w/ broadband

UK Trade & Investment

Establish UK subsidiary Expand UK operations Indentify R&D partners in the UK Source British products Free & Confidential Service

Roy KristiansenSenior Market AdviserUK Trade & Investmentroy.kristiansen@fco.gov.uk +47 2313 2765www.uktradeinvest.gov.uk

Sophie HelgesenMarket AdviserUK Trade & Investmentsophie.helgesen@fco.gov.uk +47 2313 2795www.uktradeinvest.gov.uk