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1 Qualcomm Technologies, Inc. All Rights Reserved.
and you’ll find
a Snapdragon processor
at the heart of devices you love
LOOK INSIDE
Qualcomm Technologies, Inc. All Rights Reserved.
Welcome
Richard Tinkler
Senior Director, Marketing
3 Qualcomm Technologies, Incorporated. All Rights Reserved.
Snapdragon 800 Workshop
WiFi Log-In for London: ?? Password: ??
Agenda:
9:00 – 9:10 am Welcome and Overview of the Day: Richard Tinkler, Senior Director, Marketing
9:10 – 9:30 am Overview of Snapdragon 800 Platform: Michelle Leyden Li, Senior Director, Marketing
9:30 – 9:45 am How to Make a Better Smartphone: Jeff Bier, BDTI (video)
9:45 – 11:00 am Hands on User Experience Demos
11:00 – 12:00 pm Benchmarking
12:00 – 1:00 pm Lunch
Qualcomm Technologies, Incorporated. All Rights Reserved.
The Snapdragon 800 Platform
Michelle Leyden Li
Senior Director, Marketing
5 Qualcomm Technologies, Inc. All Rights Reserved.
6 Qualcomm Technologies, Inc. All Rights Reserved.
Look inside: Snapdragon™ Processors are at the heart of devices you love…
Sources: Facebook, Jan. ’13; SA, Apr.’12; 2012 Snapdragon Consumer Survey;
TIME Mobility Poll, in cooperation with QUALCOMM, Aug. ’12
7 Qualcomm Technologies, Inc. All Rights Reserved.
Consumers expect their smartphone to do everything
Voice Text
Email/Calendar
Shopping
News/ Entertainment
Apps Video
Movies Photography
Internet access
Social networking
Maps
8 Qualcomm Technologies, Inc. All Rights Reserved.
Question: What % of a mobile SoC is CPU?
9 Qualcomm Technologies, Inc. All Rights Reserved.
Snapdragon is a comprehensive system
KRAIT CPU
ADRENO GPU
HEXAGON DSP
ISP (Camera)
DISPLAY/LCD
NAVIGATION
CONNECTIVITY
4G LTE, WiFi,
USB, BT and FM
NAVIGATION
DISPLAY/LCD
ISP (Camera)
CONNECTIVITY
4G LTE, WiFi,
USB, BT and FM
HEXAGON DSP
ADRENO GPU
KRAIT CPU KRAIT CPU
ADRENO GPU
HEXAGON DSP
MULTIMEDIA
Audio, video,
and gestures
Comprehensive mobile platform
Innovative user
experiences
SENSORS
ISPs
DISPLAY/LCD
IZat NAVIGATION
SENSORS
MULTIMEDIA
Audio, video,
and gestures
CONNECTIVITY
4G LTE, WiFi,
USB, BT and FM Always on
Required for mobile
KRAIT CPUs
ADRENO GPU
HEXAGON DSP
Basic computing
The CPU is only ~15% of a modern SoC
10 Qualcomm Technologies, Inc. All Rights Reserved.
Designing for the new mobile era requires different approach
PC Era
CPU-Centric
(Gigahertz race)
Mobile Era
User Experience Oriented
(System level innovation)
Always on
Always connected
Always with you
11 Qualcomm Technologies, Incorporated. All Rights Reserved.
Qualcomm Technologies, Inc. All Rights Reserved.
Snapdragon™ Processor system spans hardware, software, services, and ecosystem tools
Drivers & Optional Advanced Features Software
High Level Operating System
Qualcomm Reference Designs
HW & SW Development Tools & Customer Support
Enabling Technologies
Leading Hardware
12 Qualcomm Technologies, Incorporated. All Rights Reserved.
Qualcomm Technologies, Inc. All Rights Reserved.
Rich
entertainment experiences
Seamlessly always on,
always connected
Snapdragon 800
The heart of the latest mobile experiences
Raising the bar
on performance
Increased battery life
Faster web browsing
Stunning graphics
& gaming experiences
Exceptional
real time navigation
13 Qualcomm Technologies, Incorporated. All Rights Reserved.
Qualcomm Technologies, Inc. All Rights Reserved.
DISCUSS DISTRIBUTE DEVELOP DOWNLOAD
Snapdragon MDPs and DragonBoard™
• Early access to leading edge APIs
and next generation features
• Accelerate development time
for next-gen content
• Create and optimize applications
http://developer.qualcomm.com
Technical optimization support | SDKs | APIs | Sample Code | Guides and Tutorials | Developer Forums | Blogs | Discovery
MDPs and Dragonboard available for purchase at BSquare.com
Tools and resources for developers
14 Qualcomm Technologies, Incorporated. All Rights Reserved.
Qualcomm Technologies, Inc. All Rights Reserved.
Trepn™ Adreno SDK
and Adreno
Profiler
FastCV™
SDK
Snapdragon SDK for
Android
Snapdragon software developer tools
Excellent control and visibility into the hardware for application development and optimization
Graphics
& gaming
Context
awareness
Image
stabilization
Augmented
reality
Peer
To peer
Power
Profiling
Android
applications
15 Qualcomm Technologies, Incorporated. All Rights Reserved.
Next Generation Multimedia
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VIDEO: “IT’S LIKE THIS”
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Consumers want a great entertainment experience
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58%
*Source: Percentage of Total Internet Traffic, Cisco Visual/Networking Index: Forecast and Methodology, 2010-2015
Percentage of
Total Internet Traffic by 2015
Video Streaming
Movies and videos drive internet data traffic
Qualcomm Technologies, Inc. All Rights Reserved.
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Data growth driven by video resolution
Growing at a rapid pace
QCIF 15fps
176x144
1990
*Source: Cisco Visual/Networking Index: Forecast and Methodology, 2010-2015
20 Qualcomm Technologies, Incorporated. All Rights Reserved.
1080p 30fps
1980x1020
160x ↑
Data growth driven by video resolution
Growing at a rapid pace
1990 2000
2000
*Source: Cisco Visual/Networking Index: Forecast and Methodology, 2010-2015
21 Qualcomm Technologies, Incorporated. All Rights Reserved.
Data growth driven by video resolution
Growing at a rapid pace
1990 2000 2013
4K 60fps
3840x2160
8x ↑
*Source: Cisco Visual/Networking Index: Forecast and Methodology, 2010-2015
22 Qualcomm Technologies, Incorporated. All Rights Reserved.
Data growth driven by video resolution
Growing at a rapid pace
1990 2000 2013 2015
8K 120fps
7680x4320
With 4K and 8K video,
data will increase by
64x in next 10 years
*Source: Cisco Visual/Networking Index: Forecast and Methodology, 2010-2015
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Drivers of high resolution video
Driving beyond “Retina” displays
qVGA
hVGA
WVGA
DVGA
HD
FHD
‘05 ‘07 ’08-’09 ’10 ‘11 ’12-’13 ‘14
130~180 ppi
180~310 ppi
326 ppi
329 ppi
132ppi
498ppi
244ppi
450~520 ppi
24 Qualcomm Technologies, Incorporated. All Rights Reserved.
Drivers of high resolution video
Miracast™ Wi-Fi Display
• Video
• Gaming
• Browsing
• Photos
• Social Networking
Consumers want to display content from
smaller devices to larger devices
Video projected via MiracastTM Wi-Fi display requires the video stream to be simultaneously decoded on the
smartphone/tablet and re-encoded and streamed to the larger display
Video compression is key to lower overall network bandwidth traffic
25 Qualcomm Technologies, Incorporated. All Rights Reserved.
HD content, including streaming, is common place
− 5.1 multichannel is typical for HD content from digital stores and streaming sites
− Streaming: Netlix, HBO Go, Amazon Instant Video, Ultraviolet
− Digital downloads: iTunes, Xbox TV & Movies
Surround sound experience on mobile devices is essential for HD video
− Virtual surround sound over headphones for a home theatre on-the-go experience
Capture 5.1 Audio for the full HD camcorder experience
− Not just left-to-right, but also front-to-back and around the camera
The high-definition experience
HD sound is critical to delivering a complete HD experience
26 Qualcomm Technologies, Incorporated. All Rights Reserved.
High Definition Sound with DTS
− DTS Digital Surround (Core Audio)
− DTS Express
− DTS-HD Master Audio
Working with the leaders in HD sound
• Immersive Music with DTS Studio SoundDTS Digital Surround (Core Audio)
− Experience deeper bass, clearer vocals and a widening sound field
• On the Go Theater Experience with DTS Headphone: X
− 7.1 virtual surround sound
DTS
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Working with the leaders in HD sound
Dolby
• Sound that puts the story first with Dolby Digital Plus (DS1)
− Dolby Digital 5.1
− Dolby Digital Plus 7.1
• Enhanced mobile audio post-processing
− Maximizing audio volume without distortion
− Making dialogue clear and intelligible
− Leveling volume differences
− Virtual surround effect over headphones and internal speakers
28 Qualcomm Technologies, Incorporated. All Rights Reserved.
Replaces stock Android Audio FX and extends functionality
API compatible and transparent to all applications
Virtualizer expands the sound, so that it sounds like it’s coming from outside your head,
rather than inside.
Bass Boost extends functionality with support for handset speaker
DSP-offload for improved low power
Snapdragon Audio FX
Improving the HD Sound Experience for Consumers
29 Qualcomm Technologies, Incorporated. All Rights Reserved.
5.1 audio record, to capture sound moving around the phone
− Not just left-to-right, but also front-to-back and around the camera
Use advanced array processing algorithm to produce surround effect
− Takes 4 channel inputs to acquire directional channels for 5.1 surround sound
FluencePRO Surround sound recording
Full HD camcorder experience with 5.1 audio
30 Qualcomm Technologies, Incorporated. All Rights Reserved.
Adreno: immersive visual experiences
Redefining mobile graphics More advanced lighting effects
More detailed textures for improved visual realism
Adreno 3xx
Adreno 2xx
Support for larger displays and
higher resolutions
More complex scenes at high frame rate
31 Qualcomm Technologies, Incorporated. All Rights Reserved.
First Dual ISP
• ISP#1 = 21Mpixel + ISP#2 = 13Mpixel
• Independent ISP for video + camera
• Simultaneous 16:9 video + 4:3 snap
• Picture in Picture
• Multi/Stereo/Depth Camera Supported
Highest Res/FPS Using Both ISP, 640MPixel/S
• 20MP/30 raw dump capture
• 8FPS fully processed at 13MP/30 rate
Computational Camera
• Computer Vision (Fast CV) + OpenCL
• Array & Plenoptic Camera
• Camera 2.0 Google Compliance
Snapdragon 800 / MSM 8x74 ISP feature and performance leadership
32 Qualcomm Technologies, Inc. All Rights Reserved.
Look inside and you’ll find a
Snapdragon processor at the heart
of the devices you love
33 Qualcomm Technologies, Inc. All Rights Reserved.
and you’ll find
a Snapdragon processor
at the heart of devices you love
LOOK INSIDE
34 Qualcomm Technologies, Inc. All Rights Reserved.
For more information, visit us at:
www.qualcomm.com & www.qualcomm.com/blog
© 2013 Qualcomm Technologies, Inc. All rights reserved. Qualcomm, Snapdragon, and Gobi are trademarks of Qualcomm Incorporated, registered in the United States and other
countries. Trademarks of Qualcomm Incorporated are used with permission. Other products and brand names may be trademarks or registered trademarks of their respective owners.
QUALCOMM Technologies, Inc., 5775 Morehouse Drive, San Diego, CA 92121-1714
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