Looking to Find Value for Your Value

Propositions?

Consider these areas that can

make a difference

Digital Spark Marketing

How do you make a

difference to someone who

has infinite choice?

Digital Spark Marketing

How Customers Perceive Value

Experiences they receive

Price they pay

In comparison to competing alternatives

Digital Spark Marketing

VPs are based on insights that you gain about your customers, competition, and your changing market conditions

Digital Spark Marketing

Consider These Sources of Customer

Value for Your VP

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Value in Customer Collaboration

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Value in Customer Service

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Value in Guarantee No Questions Asked

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Value in Piece of Mind

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Value in Market Trust

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Value in New Ways of Doing

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Value in Being the Very Best in What You Do

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Employ Twitter to instantly connect

users with in-house technical

experts

Value in Customer Communications Experience

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Value in Having and Sharing the Best Expertise

Many successes = many referrals

Quality, innovations, patents, awards

Domain expertise built trust

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FINAL THOUGHTS

Digital Spark Marketing

The most important concept that a market-focused

organization pursues is that of end result benefit.

- Lanning/Phillips

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Thank You !

www.digitalsparkmarketing.com

Mike@digitalsparkmarketing.com

Digitalspark.tumblr.com

Twitter: @mikeschoultz

Digital Spark Marketing

Digital Spark Marketing