Provide added value Track the usage of your products

Offer personalized coaching Spread the word on social media

Cloud-based reporting and advanced analytics

for publishers and learners

on interactive online tests

What is it?Looxright is an online service enabling publishers to... • provide added value by assisting learners to track and improve

their performance• offer virtual coaching to learners and parents by promoting

personalized additional material• evaluate the usage and effectiveness of their digital products by

tracking how they are used• exploit social networks to address targeted audiences

Publishers

Educators

Learners

Parents

Publishers

The looxright conceptThree simple elements• Publishers

offer Looxright-enabled interactive tests (web, tablets, CDROM). Any automatically-graded test can be "looxright-enabled"

• Learners take tests and transparently send scores + semantics to the looxright web service

• Looxright provides advanced reporting and analytics to learners, parents, publishers and other stakeholders

The looxright concept

Looxright-enabled content by Publishers

Learners complete interactive tests on the web, pc or tablet

Learners, parents, publishers, educators receive performance reports and analytics

1 2

3

looxright for learners1. Take a looxright-enabled test on a tablet, a pc, the web

2. Accept submission of your answers to looxright

3. Receive your personal report by email

4. Link to looxright for a wealth of reports, analytics and personalized advice

looxright reporting for learners

Buy - a print book - an iBook - an online test

Immediately receive report by e-mail

Use app on companion cd Take tests on web site Take tests on a tablet

Submit your answers

Follow the link for more reports, analytics and advice

looxright reporting for learnersLearner reports available by looxright• Current test score graphs

Comparison of learner’s test scores to scores of others who took the same test in the same educational context as well as by other criteria (geography, age, level etc).

• Best/worse/average scores graph in "this test", compared to the scores of others who took the same test. Comparison with learners in the same educational context as well as by other criteria.

looxright reporting for learners (2)• Best/worse/average performance graph in "this book"

Comparison to the performance of others who took tests of the "same book", with learners in the same educational context as well as by other criteria.

• Best/worse/average performance graph in tests with specific semantic annotation tagsComparison to the performance of others who took tests with the same tags, with learners in the same educational context as well as by other criteria.

looxright reporting for learners (3)• Performance graphs and ranking in a series of tests in the learner's

educational context Tests and context can be selected by interactively defined criteria

• Spider-type graph displaying the learner's performance in "all topics"Comparison to the average performance of the learner's educational context as well as to the performance to similar educational contexts based on other criteria (geography, age , level, etc.)

• Highlights of the learner's strong and weak thematic areas

looxright report samples for learners

looxright report samples for learners

looxright report samples for learners

looxright report samples for learners

Looxrightreporting for publishers

Discover the hidden knowledge about your interactive digital products

Discover the hidden knowledgeYou and your products• Get usage reports of your customers worldwide:

How is your content used?• Correlate reporting with demographics and other market criteria

to conceive new ideas for new digital products• Collect quality assurance data for your educational content

Discover the hidden knowledge (1)What you have always wanted to know...• How are my digital products used by geography over time?

Reports, graphs and maps about the usage of your products worldwide

• What are my best and worst digital product performers based on geographical and time criteria?Is your content equally used in all markets?

• What are my best sellers in a specific market segment?Define "market segment" by drilling as deep as you want

• How do my customers perform on my books, tests, thematic areas based on geography over time? Gossip? Not really...

Discover the hidden knowledge (2)What you have always wanted to know...• What are my best market segments based on loyalty, number of

tests completed and scores achieved? Discover where your additional material is most welcome in real practice: charts, maps, tables, using your criteria

• How popular my interactive digital products are? Flexible, interactive criteria that help you discover useful knowledge

• How many facebook / tweeter posts have been posted per book per country and time period?

• How does the use of online interactive tests compare to use of print books?

Discover the hidden knowledge (3)What you have always wanted to know...• How effective have my online campaigns been?

Compare online campaigns with the usage of your digital material in all markets and market segments

• What is the feedback of learners, parents, educators on my content?Rating is possible if desired, too

• Which of my digital products are obsolete?Discover if your customers never use the companion CD/DVD

• How can I improve my online campaigns?Compile information into knowledge on new online campaigns.

Looxright report samples for publishers

Looxright report samples for publishers

Looxright report samples for publishers

Go further than your competitionYou and your customers• Attract parent attention by automatically notifying the parents

every time a young learner takes a test • Send summarized reports of the young learner’s progress as an

added value service offered by the you, the publisher, to parents • Exploit social media with live content in the social context of your

target groupSample posting

Paul took Grammar Test 1 from the book Fundamentals of English and got a score of 96%. His score places him at the top 2% performance of his age group – press here for more info on how you can achieve a similar score

Go further than your competitionProvide additional tests and material, free or at a charge• Online tests• eBooks, iBooks• Print books

Offer value-added such as personal coaching• Make suggestions focused on the weakest thematic areas of

learners, based on their performance

Promote other print or digital products• Within the interest of your customers

looxright for publishers

Evaluate how your products are used

worldwide

Notify parents instantly

Analyze behavior and performance

data

Sell more online content:

personalized, focused

Address directly your target groups

on social media

Offer added value to all stakeholders

Discover the hidden knowledge

with advanced analytics

Develop and test new ideas into

products

The looxright serviceService offerings• Basic Service

Hosted in shared looxright servers. Useful as a starting service (pilot) and for small publishers

• Advanced ServiceHosted in dedicated servers for each publisher, such as [analytics].publisher-name.com

Service options• Custom web themes, consistent with the publisher's web site• Custom APIs and integration with LMS/LCMS

The looxright service (2)Optional features:• Integration of Publisher's promotion material in all test reports• Social media connectors for Facebook, twitter and Google+• XML raw data reporting including detailed data related to learners’

usage of each specific title as well as to social media interactions • Option to customize reports per title/series

More looxrightweb: www.looxright.comemail: info@looxright.comtwitter: @looxrightfacebook: www.facebook.com/looxright

US/Canada HQ: 1709 - 38 Elm Str.Toronto, ONM5G2K5CanadaPhone: (+416) 432 8325

Fax: (+416) 351 8269 EMEA office: CrystalClearSoft

www.crystalclearsoft.com44-46 Katechaki AvenueGR 11525 AthensGreecePhone (+30) 210 6746200 Fax (+30) 210 6746209