Social Engagement of NBA Clubs

MARCH, 2014

#1 LA Lakers is the most socialNBA club in March.

13With an SSI of 13, Utah Jazz is the least social NBA club

696KMiami Heat had the maximum number of fans talking about the club

243KMiami Heat got the maximum number of mentions on Twitter over the last month

8%Houston Rockets have the highest percentage of fans talking about on Facebook

16The number of clubs with an SSI score of over 50

WHAT WE HAVE FOUND

SSI (SIMPLIFY360 SOCIAL INDEX) IS A FUNCTION OF BUZZ SCORE, FACEBOOK

ENGAGEMENT SCORE AND TWITTER

ENGAGEMENT SCORE

Rank Club nameSSI Score

(Mar 2014)

1 Los Angeles Lakers 94

2 Miami Heat 91

3 Chicago Bulls 85

4 New York Knicks 85

5 Oklahoma City

Thunder 81

6 San Antonio Spurs 76

7 Houston Rockets 73

8 Los Angeles Clippers 68

9 Indiana Pacers 66

10 Golden State Warriors 60

TOP 10 MOST SOCIAL NBA CLUBS

PARAMETER WISE BREAKUP OF SCORES

SSI (SIMPLIFY360 SOCIAL INDEX) IS A FUNCTION OF BUZZ SCORE, FACEBOOK ENGAGEMENT SCORE AND TWITTER ENGAGEMENT SCORE

Rank Club Name Buzz ScoreFacebook

Engagement Score

Twitter Engagement Score

Total Score

1 Los Angeles Lakers 94 93 96 942 Miami Heat 91 90 94 913 Chicago Bulls 82 90 88 854 New York Knicks 88 83 81 85

5Oklahoma City

Thunder 85 80 73 816 San Antonio Spurs 76 75 76 767 Houston Rockets 79 68 65 73

8Los Angeles

Clippers 67 68 71 689 Indiana Pacers 70 64 62 66

10Golden State

Warriors 64 56 58 60

Key Findings

Simplify360 has come up with March rankings of NBA Clubs, rating them as per their social score. Here's a snapshot of the findings -

1. The clubs are using social media to share updates of individual players and the club news in general. They also post updates of latest offers and ticket availability of match days.

2. Miami Heat is the most mentioned club on Twitter as well as on Facebook

3. Houston Rockets have the most engaged fan base on Facebook

4. LA Lakers are the most social club with an SSI score of 94

5. The big three clubs viz. LA Lakers, Miami Heat and Chicago Bulls have more than 47% of total fan following of the 30 NBA clubs on Facebook

6. Utah Jazz has the least SSI score. Only 16 of the 30 clubs have an SSI score of over 50 indicating the need for the clubs to concentrate on their social media strategy.

Image Source: http://bit.ly/1fPMvIS

243,490

194,073

141,389

130,899

108,036

101,436

99,863

79,197

77,262

77,244

73,410

57,337

57,095

50,757

50,579

Miami Heat

Los Angeles Lakers

Chicago Bulls

New York Knicks

San Antonio Spurs

Indiana Pacers

Houston Rockets

Los Angeles Clippers

Oklahoma City Thunder

Toronto Raptors

Golden State Warriors

Brooklyn Nets

Phoenix Suns

Portland Trail Blazers

Dallas Mavericks

MIAMI HEAT IS THE MOST MENTIONED CLUB

Twitter mentions of the top NBA Clubs, March, 2014

MIAMI HEAT HAS LESS FOLLOWERS BUT MORE MENTIONS THAN LA LAKERS. SOCIAL MEDIA DONE THE RIGHT WAY!

0

50,000

100,000

150,000

200,000

250,000

300,000

0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000 4,000,000

LA Clippers

San Antonio Spurs

Oklohoma

NY Knicks

Orlando Magic

Boston Celtics

Chicago Bulls

Miami Heat

LA Lakers

Brooklyn Nets

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Followers

Bubble size represents ratio of number of followers and number of mentions which means they are creating engaging content

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Team Name

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HOUSTON ROCKETS HAS THE MOST PERCENTAGE OF FANS TALKING ABOUT ON FACEBOOK

Share of fans on Facebook

LA Lakers, Miami Heat and Chicago Bulls form almost 47% of fans on Facebook

Data as of March, 2014

21%

12%

14%

53%

Los Angeles Lakers Miami Heat

Chicago Bulls Rest of Clubs

REPORT PREPARED BY:

AMBUJ GUPTA

Ambuj has joined Simplify360 as a summer intern. He is currently pursuing his MBA in International Business from the prestigious Indian Institute of Foreign Trade. A

sports fanatic, he enjoys photography, watching quality TV shows and reading in his spare time.

MethodologySimplify360’s proprietary listening tool is used for collecting the data and counting the number of mentions for each company.

The parameters considered for Twitter and Facebook were also gathered through Simplify360.

A total of 30 NBA Clubs were considered in the analysis.

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