YouTube PreRoll Video Campaign

w/overlay and

300 x 60 Companion Banner

3/12 to 3/21/14

Objective and Target

• Objective: Increase exposure of a Chicago

radio station Florida trip giveaway.

• Target: 35-54 males that like specific rock

artists and live in specific Chicago zip codes

Method & Budget

• Method: Insert :40 second client-supplied

video as a video pre roll ad on YouTube and

auto-play when target visits YouTube.

Include a overlay banner and companion

banner hyperlinked to landing page.

• Generate three ad groups and monitor for

performance

• Budget: Capped at $1,200

Video with Overlay, (“Win Florida Trip”),

and 300 x 60 Companion Banner

Targeted Hot Zips

Ad Group #1: Watching Videos

Ad Group #2: Interest Rock

Ad Group #3: Keywords = Top Artists

Top Performing Ad Group - KeyWords

Keywords By Hour of Day

Views By Zip Code

Female Sample Removed

17.37% View Rate

Views By Device

Views Per Day, Impressions, Views, Cost Per

View, Total Cost, Percentage of Video Viewed

Summary

• Campaign: YouTube Pre Roll Video Campaign including overlay and companion banner.

• $1,200 budget, $954 used • Target M35-54, Rock Music Fans, Top artists, zip

codes provided • 32,461 impressions • 5,724 views • Average Cost Per View $ .17 cents • KeyWords was top performing Ad Group • Desktops were top device used Thank you for choosing 3rd Place Media, the first

choice in internet marketing