Marianna ZaslavskyVP Data Partnerships

AGENDA

Who is Unacast?

The proximity industry is on fire

Proximity is being used to drive business KPI’s

Applications of the Real World Graph™

Real World GraphTM

UNACAST

Customers

Customers

Customers

STATE OF THE PROXIMITY INDUSTRY

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PROXIMITY.DIRECTORY

371Members

50Countries

+200Use cases

20IndustryVerticals

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SENSORS DEPLPOYED GLOBALLY

Q3 2016Q2 2016Q2 2015 Q3 2015 Q1 2016Q4 2015

8,273,500 (+33%)

11,770,500 (+42%)

6,201,000 (+22%)

3,349,000 (+280%)

5,103,500 (+52%)

879,500

Q4 2016

13,074,000 (+11%)

13M

500M

2016

2021

$53B marketBeacons/Proximity

*Forecast by ABI Research, 2016

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INDUSTRY VERTICALS

74%68%

55% 53% 51%

Retail Shopping malls

AirportsHotels & Tourism

Stadiums & Sports

Beacons deployed in

20different verticals

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PROXIMITY SOLUTION PROVIDERS BY REGION

12%

40%43%

Asia-Pacific North America Europe

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55% OF THE MARKET SUPPORTS GOOGLE’S EDDYSTONE

90%93%96%96%

89%

5%

25%

38%45% 49%

55%

90%

Q3 2016Q2 2016Q1 2016Q4 2015Q3 2015Q2 2015 Q4 2016

56%

88%

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INDUSTRY NEWS

5.0

Nearby Notifications

AndroidInstantApps

ProximityBeacon

API

2xSpeed

4xRange

800%Broadcasting

capacity

iPhone 7

iBeacon2.0?

PROXIMITY WORKS

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RETAIL AND PROXIMITY TECHNOLOGY

Indoor maps

Customer analytics & data monetization

Mobile communication

Proximity advertising

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Drive purchseintent, in-store

sales and brand awareness

Coordinate with the

James Bond movie

release

6.2 times ROI

$320,000 estimated revenue

from thecampaign

200,000 in-store and point-of-sale

engagements

RETAIL - HEINEKEN & INMARKET

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SPORTS STADIUMS AND PROXIMITY TECHNOLOGY

App adoption

Ticket sales & upgrades

Fan experiences & engagement

New revenue streams

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Dynamic experience in-

app

Increase sales & increase

conversion

Over $1 million increase in ticket

sales

$500,000 in-app sponsorship

revenue

App adoption: 30%

(the industry standard

is 5%)

SPORTS STADIUMS - ORLANDO MAGIC & VENUENEXT

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SMART CITIES AND PROXIMITY TECHNOLOGY

Connect retailers into one complete solution

Allow visually impaired individuals to navigate

and find places of interest alone

Tourism experiences

Data collection

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Enhance the tourist

experience

Increase the commercial business of

the city

Each mobile visitor opened the app 4 times on average

75% of mobile users who

downloaded the app allowed their

location to be shared

65% of mobile visitors who received a

notification about nearby places

interacted with it

SMART CITIES – BENIDORM & INMARKET

THE REAL WORLD GRAPH™

USES OF REAL WORLD DATA

Adtech

Apps

Retail Analytics

Ecommerce

Finance

AI

City Planning

Online data Location data Proximity dataDesktop Era2009-2012

Mobile Era2012-2016

IoT EraToday

The Real World Graph ™

Q/A