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1 23 April, 2011 Making Mobile Broadband Financially Viable Eyal Yaron Director Solution Marketing
1 23 April, 2011
Making Mobile Broadband Financially Viable
Eyal Yaron
Director Solution Marketing
2 23 April, 2011
Optimize and Monetize
Broadband Networks
Traded on NASDAQ
under ALLT since 2006
Fixed & Mobile Broadband
Converged Networks
Enterprise/Education Networks
Boston (Americas)
Nice (EMEA)
Singapore (APAC)
450+ Service Providers
35+ Mobile Operators
Public
Company Markets Value
Proposition Customers
Worldwide
Sales HQs
Allot Communications
3 23 April, 2011
Is LTE going to be profitable ?
4 23 April, 2011
Mobile broadband trends
5 23 April, 2011
Customer case studies
100Kpbs to 200Kpbs improvement on average
download speed, due policy enforcement which
limited P2P by 20%..
Saving of 1Gpbs out of 3Gbps of total traffic due to
policy control enforcement:
● P2P Control and Fair usage enforcement
6 23 April, 2011
Less than 2% subscribers uses 800Kbps..
7 23 April, 2011
Customer case studies
Mobile Network Case study
● 6% of subscribers responsible for 25% of traffic
25₵ of each CAPEX Dollar will be
‘consumed’ by 6% of subscribers
8 23 April, 2011
Increased number of data subscribers
Increased usage volume
Usage growth left revenue growth far
behind
Price battle over Gigabyte rate Example: Mexico: 7.0 USD per GB
Singapore 0.5 USD Per GB
Total data revenues increasing
9 23 April, 2011
LTE Provides Higher bit-rate at RAN
Additional investment required
to handle congestion at CORE
More traffic at low prices
Additional players ‘join the ride’ and use
the new capacity
Subscribers use LTE as fixed
access substitute
Is mobile broadband in LTE profitable ?
10 23 April, 2011
The possibility of new revenue streams
11 23 April, 2011
Consuming broadband on the move
Business critical connectivity
Consuming high quality video
Pay more for being mobile
Paying for premium content
Paying for enhanced video quality
Paying for priority to business
applications in business hours
Paying for added value
12 23 April, 2011
Service
passes
Application-
specific
pricing
Tiered
services Promotions
Third
Parties
Flexible
Bundles
Fresh Thinking about Billing, Control, and Usage
Indirect Opportunities (upsell)
Spending
Limits
Device
Controls
Roaming
Controls
Service
Controls
Direct Opportunities
13 23 April, 2011
Pay per site packages
Zero rate sites
Social networks plan
New ideas already in place
14 23 April, 2011
Sample revenue generating use cases
15 23 April, 2011
Zero rate for selected websites
High Quality Video boost for watching your
football match
VOIP Rating
Happy Hour
Fair usage policy, with quota up-sell
User notification
New revenue generating use cases
16 23 April, 2011
Additional Broadband business models
Free internet access with
limited content
● Best effort quality for premium
content
Sponsored connectivity
● Network connectivity paid by
equipment vendor
Machine To Machine
Networks
● Remote Medical care
● Homeland Security
● Car navigation and traffic
alerts
● Utilities usage metering – Gas,
Water and Electricity
