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© 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1
How Search is Accelerating
the Growth of Video in the
Enterprise
SatishGannu ([email protected])
Director of Engineering
Media eXperience& Analytics BU
Cisco Systems
2© 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential
Video Is Becoming Pervasive
Sources: Wired, Cisco estimates based on CAIDA publications, Andrew Odlyzko
© 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 3
Why Video
• “In person” experience
• 64% of communication is non-verbal1
• One third of the human cortex is dedicated to vision2
• A picture is a thousand words, and video says it all
1 Kandola, Pearn “The Psychology of Effective Business Communications in Geographically Dispersed Teams”, Cisco Systems, September 20062 Vision Group Research, FMRIB, University of Oxford, UK
© 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 4
The Enterprise landscape is Changing…
From… To…
PC MultipleDevices
Documents RichMedia
Intranet Extranet
Search InformationFinds You
© 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 5
Tim
e
Key Shifts For Scaling Human Talent
Pla
ce
Intra-company
Record Share Collaborate
Inter-company
Lo
ca
tio
n
Devic
es
Any device Any media Any system
So
cia
l Content finds you Semantic compression
So
cia
lT
ime
Find right people
© 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 6
Video and Social NetworkingTransforms Business
AdhocCollaboration
BusinessMeetings
Safety andSecurity
CorporateEvents
Training /Knowledge Sharing
Corporate Communications
Marketing& Advertising
Customer Care
Accelerate business decisions; Improve customer and partner
relationships; Effectively scale costs
© 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 7
Video Life Cycle Today
Create Discover
ConsumeShare
Searc
h By:
Manu
al
Tags
Fast
Forward
Rewind
Play
Transform
© 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 8
Discover
Video Life Cycle – Future use cases
ConsumeShare
Search Options
By:
Spoken Word Occurrences
Speakers
View-Worthy Sections
Face Recognition
By:
User Added Tags
Change in Scenes
Time Frame
Show me all occurrences of “Cius”Identify SpeakersSpeaker 1
Speaker 2Scan View-Worth sections onlySummarize the visually non-
interesting sections
•Text
summar
ization
•Read
through
non-
visual
clips
•Quick
•Text
summar
ization
•Read
through
non-
visual
clips
•Quick
Share a
single
clip
Share
multiple
clips
© 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 9
Challenges of search, video and meta data
• Extract Meta Data
• Speech to Text• Spoken words - Tags• Speaker & Object recognitions• Summarization• Video analysis
• Process & Discover Meta data – Use Lucene&Solr
• Consume Meta data – HTML5
• Challenges • Video relevancy• Speech processing accuracy
© 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 10
Role of Network
Create Discover Consume ShareTransform
Network
Who
What How
Meta Data
Which
© 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 11
Conclusion
1 Video is becoming a new Social document
2 Network plays a key role in video transformation and
social meta collections
3 Lucene/Solr flexibility and adaptability
will help video become pervasive
© 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 12