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LUX Beauty Soap 0

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IMPACT OF ADVERTISING ON CUSTOMER

BEHAVIOUR: AN EMPIRICAL STUDY OF LUX

BEAUTY SOAP

Firoj Md ShahPG-11-017

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1

IMPACT OF ADVERTISING ON CUSTOMER

BEHAVIOUR: AN EMPIRICAL STUDY OF LUX BEAUTY

SOAP

Su!itted

By Firoj Md

Shah PG-

11- 017

U"der TheGuida"#e o$

%r& 'i(hiTaparia

Integrated Academy of Management and Technology

Ghaziabad

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)* +,.L/% G/M /,T

) or i( "e2er a or o$ a" i"di2idua3& 4 oe a (e"(e o$

gratitude to the i"te33ige"#e a"d #o-operatio" o$ a33 peop3e ho

had ee" (o ea(i3y 3et !e u"der(ta"d hat 4 "eeded $ro! ti!e

to ti!e $or #o!p3etio" o$ thi( ex#3u(i2e proje#t& 4t i( a !atter o$

great (ati($a#tio" a"d p3ea(ure to pre(e"t thi( report o" o$ LUX

Beauty Soap& 4 tae thi( opportu"ity to oe !y tha"( to a33 tho(e

i"2o32ed i" !y trai"i"g& Fir(t a"d $ore!o(t5 4 expre(( heart$e3t

tha"( to Pro& 'i(hi Taparia 5 %i" o$ Stude"t .e3$are 6 PG%M5

%epart!e"t o$ Ma"age!e"t (tudie( $or hi( 2a3ua3e guida"#e5 hi(

$u33 (upport a"d #o-operatio" ithout hi#h thi( proje#t report

ou3d "ot ha2e ee" #o!p3eted& 4 a! tha"$u3 to hi! $or hi(e"#ourage!e"t a"d a3e guida"#e at e2ery (tage o$ !y trai"i"g

or&

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>ue(tio"e r a"a 3y(i (

Ge"der Group o$ *u(to!er

Ma3e

Fe!a3e !"#

ut o$ 00 te(po"de"t $e!a3e i( 1;7& :ere e #a" e"treprate that;O&O=Y o$

LUX eauty (oa3 i( $e!a3e&

)ge Group o$ #u(to!er

1O-

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4"#o!e Group

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Bra"d )are"e((

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'e(po"der "o LUX ra"d through thi( !edia

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)d i"$3u"#e *u(to!er

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*u(to!er uy( LUX Ba(ed o" )d

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*o"#3u(io"

Fro! !y (tudy 4 $ou"d 100Y o$ re(po"de"t "o theLUX Beauty

Soap

;OY o$ re(po"de"t re#a33 the LUX ra"d&

O7Y o$ re(po"de"t "o the LUX ra"d through)d2erti(e!e"t

FM*G i"du(try i( high3y #o"(u!er (it#ha3e i"du(try&

4$ LUX a"t( to exi(t "eed day to day pro!otio"&

.he" #u(to!er a"t( to uy (oap he(he try to

E"d or try to a((o#iate the ra"d ith hi( or her&

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'e#o!! e" da tio"

LUX i( high !aret per$or!a"#e eauty Soap5 ut rather

!aret ha( $u33 o$ #o!petitio"

*u(to!er o"3y re#a33 the ra"d "a!e he" it ha( a

(tro"g a# pro!otio" (upport

So LUX ha( to e #o"ti"ui"g day to day pro!otio"&

"3y )d2erti(e!e"t !ae( i"#rea(e !i"d re#a33 poer o$*u(to!er&

LUX (hou3d a((o#iate their ra"d "a!e ith #u(to!er

de!a"d&

LUX i"2o32e( !ore Bo33yood #e3erity e#au(e #u(to!er i(

haituate to (ee LUX ith you"g a"d $a(hio"a3e #e3erity&

?0

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3i!ita tio"

For thi( (tudy ho !u#h ti!e 4 ha2e tae" i( 3itt3e 3e((&

3d ad2erti(e!e"t ha( "ot proper re#ode o" i"ter"et that(hy 4 did"t

get o3d data&

To hu"dred re(po"de"t( are 3e(( re(po"de"t $or thi( (tudy&

?1

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re$ere"# e

)d2erti(e!e"t I Sa3e( Pro!otio" JS:: +aDi I Sati(h + BatraK

Mareti"g Ma"age!e"t J+ot3er I +e33erK

&goog3 e o!

&3u x o!

&u "i3 e2er o!

h tt p&u "i 3e2er o!ra"d( -i "-a# tio"detai 3Lux ;0;

h tt pe"&i ipedi a&orgi iLux J(oapK

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http://www.google.com/http://www.lux.com/http://www.unilever.com/http://www.unilever.com/brands-in-action/detail/Lux/292092/http://www.unilever.com/brands-in-action/detail/Lux/292092/http://www.unilever.com/brands-in-action/detail/Lux/292092/http://www.unilever.com/brands-in-action/detail/Lux/292092/http://www.unilever.com/brands-in-action/detail/Lux/292092/http://en.wikipedia.org/wiki/Lux_(soap)http://en.wikipedia.org/wiki/Lux_(soap)http://www.lux.com/http://www.unilever.com/http://www.unilever.com/brands-in-action/detail/Lux/292092/http://en.wikipedia.org/wiki/Lux_(soap)http://www.google.com/

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> ue(t i o""aire

1& ,a!e $ *u(to!er

& *o"ta#t ,o

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10& .hat i"$or!atio" you ha2e got it( i"Wue"#e you touy\

iK Ae( iiK ,o

11& To pur#ha(e the LUX ra"d you depe"d o" the!oti2ator $a#tor or are you a 3oya3 toard your ra"d\

iK 4 $reue"t3y depe"d iiK

Tota33y %epe"d iiiK Loya3 to the ra"d

1& *a" you ea(i3y a((o#iate the LUX )d2erti(e!e"t (torya"d the!\

iK Ae( iiK ,o

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