+ All Categories
Home > Education > Luxury Brand Management

Luxury Brand Management

Date post: 15-Apr-2017
Category:
Upload: pearlacademy-india
View: 378 times
Download: 0 times
Share this document with a friend
21
School of Creative Business
Transcript
Page 1: Luxury Brand Management

School of Creative Business

Page 2: Luxury Brand Management

The Luxury QUIZ – Identify the brand

Page 3: Luxury Brand Management
Page 4: Luxury Brand Management
Page 5: Luxury Brand Management
Page 6: Luxury Brand Management
Page 7: Luxury Brand Management
Page 8: Luxury Brand Management
Page 9: Luxury Brand Management

Luxury Brand Management.

Page 10: Luxury Brand Management

Courses

Under Graduate – 3 year course•Global Luxury Brand ManagementUG - Validated by : Nottingham Trent University

Post Graduate • Luxury Brands2 years - Validated by : Domus Academy,

Page 11: Luxury Brand Management

Market Potential: Luxury • Number of UHNIs in India: 100,900, projected to be 329,000 by 2017/18• Net worth of high net worth households: 86Lac INR, projected to reach 380Lac INR by

2017/18• Indian Luxury Industry is pegged at 8Bn USD, growing at 20-25% CAGR• Projected to reach the size of 15Bn USD by 2016 ( study by Assocham & KPMG)

Page 12: Luxury Brand Management

Global Luxury Brand Management UG

.

• Visual Merchandising, Marketing, Retail Operations etc• Aesthetics & Styling, Strategy, Finance• Grooming, Personal & Professional Image Management• Exchange programme with NABA Milan• Industries- Leather goods, Watches, Foot Wear, Apparel,

Accessories, Fragrances, Cosmetic, Wines & Automobiles

Page 13: Luxury Brand Management

Global Luxury Brand Management-Modules

Luxury Industry Goods and ServicesVisual Communication and Professional Image developmentCreative managerial LeadershipAesthetics and cultureLuxury MarketingPrinciples of Business Management

Luxury Brand ManagementLuxury OperationsProject ManagementOverseas credit Exchange Internship

Core Workshop-o PR & Event Management or o Clientele ManagementInterdisciplinary WorkshopEntrepreneurship Dissertation

Level-1Level-1

Level-2

Level-3

Page 14: Luxury Brand Management

Overview: PG Luxury Brands• Styling & etiquettes, Visual Influences, Luxury & Culture, Finance• Luxury design and lifestyle management• Exchange programme with Domus Milan• Industries- Leather goods, Watches, Foot Wear, Apparel, Accessories, Fragrances,

Cosmetic, Wines & Automobiles

Page 15: Luxury Brand Management

Semester 1• Visual Influences in Luxury• Luxury Goods & Services I• Styling & Etiquettes • Luxury & Culture I

Semester 2• Luxury & Culture II• Luxury Goods & Services II• Luxury Brand Management • Financial Management

Semester 3• Luxury Retail Marketing and Management• Luxury Lifestyle and Design Management• Luxury Advertising & PR• E-Luxury & Digital Media

Semester 4• Internship • Global Luxury Cluster

Study

Post Graduate Diploma in Luxury Brands

Page 16: Luxury Brand Management

Tie- Ups

• Pearl is a strategic partner of the Laureate Universities Network which has presence over 30 countries enrolling more than 950,000 students

• Some of our prestigious global alliances are with institutes like London College of Fashion, NABA Milan, Domus Academy for Luxury and Nottingham Trent University, UK Santa Fe USA.

Page 17: Luxury Brand Management

Overview: Luxury Brand Management

.CareersLuxury Brand ManagerLuxury Retail OperationsLuxury MarketerLuxury Store ManagerLuxury Shopping ConsultantPublicity and Luxury PR ExpertLuxury Buyer and MerchandiserVisual Merchandiser

PlacementsChanelLouis VuittonBurberryVersaceEmillio PucciJimmy Choo

Salvatore FerragamoBottega VenettaGenesis LuxuryInfinite Luxury

Page 18: Luxury Brand Management

Course Team

• Louis Vuitton • Jimmy Choo• Tagheur• Cartier• LVMH watches and Jewelry• Experienced Academicians

Page 19: Luxury Brand Management

Packages: INR 3 -7 Lacs P.A

• Boutique Managers & Directors• Merchandisers• Retail Planners• Visual Merchandisers• Marketing Executives• PR & Event Managers

Careers & recruiters

Page 20: Luxury Brand Management

Our Advisory Board - SCB

We have an advisory board comprising of 20 C level executives

Mr.Tikka Shatrujit SinghMr.Anup Chandra Mohan Mr.Dr. Jyotsna Bhatnagar Ms. Manisha Rar Mr. Nikhil Mehra Mr. Shailesh Chaturvedi Mr. Ganesh Subramaniam Mr. Rajesh Jain

Advisor to Chairman & Chief Representative Asia LVMHFounder JabongChairperson HRM, MDIHead products AmazonCOO Genesis LuxuryCEO Tommy HilfigerCOO Myntra.com

MD & CEO Lacoste

Page 21: Luxury Brand Management

Thank You!!!For further assistance call 1800 103

3005 or visit www.pearlacademy.com


Recommended