What’s Up ? Alina BLAGAAdélia CHAIEBLinda VO Darris DABOUZ

“As Trump pushes for U.S. manufacturing, 'Made in America' is losing its luster in the fashion

world”

To What Extent Is Trump’s Policy Threatening (Or Not) The American Fashion Industry ?

From the Chicago Tribune

SUMMARY « Buy American, Hire American », Donald

TRUMP Will it continue to stand for craftsmanship and style ? Or an amount to an endorsement of Trump’s policies ?

SUMMARY

Over the same period, apparel consumption has grown more than 60%.

“According to the American Apparel & Footwear Assn, the share of domestically produced clothing in the U.S. in 2015 was 2.7%, down from 10.2% in 2005 and 46.2% in 1995.” A collapse of 43.5 points from 1995 to 2015.

CAUSES Backlashing against American brands would be painful for

companies which externalized their productions.

2 ISSUES :- Companies could benefit from Trump’s policy OR- They could lose their popularity among their customers

E.g : New Balance

CONSEQUENCES A « Made In America » needs more material manufacturing to

be profitable.

Bringing jobs back to the U.S.  would be devastating for a lot of American apparel brands- Contrast : IVANKA TRUMP’S BRAND

FACTS : Fashion is a Global Industry Trump’s Policy might lead to cause a worldwide boycott on US Goods (Closing

Borders, Raising Tariffs) Where Nike or Calvin Klein might potentially survive, Small brands will not.

CONCLUSION No Possibility to re-enter the U.S. !!!

Question of the Workforce, Salaries & Sales Prices Impact on Demand

80% of Americans consider « Made In USA » important

23% of them would pay more for it

WEBOGRAPHY Los Angeles Times - As Trump pushes for US manufacturing, “Made in America” is

losing its luster in the fashion world - January 21, 2017 - by David Pierson http://www.latimes.com/business/la-fi-trump-made-in-america-20170117-story.html

Esquire - The Trump’s “Ongoing” Made in the USA” Problem - December 28, 2016 - by Scott Christian

http://www.esquire.com/style/news/a51897/donald-ivanka-trump-made-in-america/ Business Insider - The anti-Trump boycott of 70 retailers won’t back down - here’s how

it could affect sales - January 21, 2017 - by Leanna Garfield http://www.businessinsider.fr/us/trump-boycott-companies-will-it-work-2017-1/ *CBC News - L.L. Bean faces blacklash for Trump tweet following campaign support -

January 13, 2017 - by The Associated Press, 2017 http://www.cbc.ca/news/business/ll-bean-trump-boycott-1.3934036

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