+ MAINSTREAMING
www.infoDev.org
Information for Development Program
www.infoDev.org
m-BANKING:A KNOWLEDGE MAP
m-BANKING:A KNOWLEDGE MAP
www.infoDev.org
AN infoDev PUBLICATION PREPARED BY
David Porteous with Neville Wishart
Information for Development Program
Mobile Banking 2-27-07.indd Sec2:viiMobile Banking 2-27-07.indd Sec2:vii 2/27/07 10:17:14 AM2/27/07 10:17:14 AM
To cite this publication:Porteous, David with Neville Wishart. 2006. m-Banking: A Knowledge Map. Washington, DC: infoDev / World Bank. Available at: http://www.infodev.org/en/Publication.169.html
©2006The International Bank for Reconstruction and Development/The World Bank1818 H Street, N.W.Washington, D.C. 20433U.S.A.
All rights reservedManufactured in the United States of America
The fi ndings, interpretations and conclusions expressed herein are entirely those of the author(s) and do not necessarily refl ect the view of infoDev, the Donors of infoDev, the International Bank for Reconstruction and Development/The World Bank and its affi liated organizations, the Board of Executive Directors of the World Bank or the governments they represent. The World Bank cannot guarantee the accuracy of the data included in this work. The boundaries, colors, denominations, and other information shown on any map in this work do not imply on the part of the World Bank any judgement of the legal status of any territory or the endorsement or acceptance of such boundaries.
The material in this publication is copyrighted. Copying or transmitting portions of this work may be a violation of applicable law. The World Bank encourages dissemination of its work and normally will promptly grant permission for use. For permission to copy or reprint any part of this work, please contact [email protected].
Mobile Banking 2-27-07.indd Sec2:viiiMobile Banking 2-27-07.indd Sec2:viii 2/27/07 10:17:15 AM2/27/07 10:17:15 AM
TABLE OF CONTENTSExecutive Summary 1
1. Introduction 3
2. Th e case for donor action 5 2.1 Th eoretical case 5 2.2 Evidence to date 6
3. Needs and gaps 9 3.1 Sectoral Needs 9 3.2 Sectoral Gaps 10 3.3 Conclusions 11
4. Donor strategies and possible projects 13 4.1 Choice criteria and strategies 13 4.2 Structures for implementation 16
5. Conclusions 17
Annex A: Knowledge Mapping: M-banking and the Poor 19
Guiding Question 19 Current knowledge base 19
Mobile Banking 2-27-07.indd Sec2:ixMobile Banking 2-27-07.indd Sec2:ix 2/27/07 10:17:16 AM2/27/07 10:17:16 AM
. m-Banking: A Knowledge Mapx
Mobile Banking 2-27-07.indd Sec2:xMobile Banking 2-27-07.indd Sec2:x 2/27/07 10:17:16 AM2/27/07 10:17:16 AM
Executive Summary . 1
1. Th e use of a mobile phone to conduct payment and banking transactions (m-banking) is at an early stage in a number of developing countries. Because m-banking uses the existing rapidly ex-panding mobile phone infrastructure, it has the potential to be deployed rapidly and aff ordably to expand access to fi nancial services among un-banked people. Donors are increasing expressing an interest in whether, and if so, how they can support the realization of this potential.
2. Th e case for donors to support m-banking rests on the causal chain linking generally improved access to fi nancial services to the reduction of vulnerability and creation of opportunity for poor households. Although m-banking is one channel in the wider domain of e-banking, there are reasons to single it out for focus—especially because mobile phone usage has reached critical mass numbers in countries with few banked indi-viduals.
3. Th ere is little hard evidence yet of unbanked people being served on any scale by existing m-banking services, in part because most models are very recent; however, there is reason to believe that ‘transformational’ models have considerable potential for m-banking to broaden access.
4. While m-banking as an additional channel for banked customers is likely to be rolled out any-way, transformational models which target un-banked customers face particular obstacles. In Africa, current pioneers of m-banking report bar-riers to rollout in areas such as uncertainties over speed and nature of customer adoption, and regu-latory barriers.
5. Th e sector as a whole has three main areas of need:a. More successful transformational models
which have reached fi nancial sustainability, to create a suitable demonstration eff ect.
b. Systematic information collection and knowl-edge dissemination to guide potential entrants
EXECUTIVE SUMMARY
and policy makers by fi lling in the gaps identi-fi ed by the knowledge map in Annex A. Th e map refl ects a fi eld at an early stage—with ac-celerating volume of reports of launches and new technology, but little systematic knowl-edge and indeed, little credible or accessible knowledge at all outside of a few chosen mod-els or countries.
c. An enabling policy and regulatory environ-ment which has suffi cient openness and cer-tainty to allow new models to startup and grow.
6. Th ere are a range of current or prospective donor-supported programs with activities which may touch on m-banking from diff erent perspectives, and with diff ering geographic coverage (country-level, regional and international). None currently has an exclusive focus on knowledge creation in the area of transformational m-banking.
7. Th ere are two broad donor strategies to take:a. Direct support to new transformational mod-
els: this requires substantial funding and ex-pertise to assess which to support; and may be amenable to more of a ‘challenge fund’ ap-proach whereby grant funds are allocated competitively. Large telcos and banks are less likely to be fund constrained; but may be more amenable to indirect support which persuades them that there is a viable case to enter.
b. Indirect support, to create and disseminate useful knowledge about the sector to potential participants and to policy makers; and to im-prove the enabling environment through technical assistance and support to regulators.
8. Using the criteria of potential impact, additivity and short gestation period, the report proposes the strategy of indirect support and identifi es four potential projects for donor to support:a. Studies of customer adoption across diff erent
models;b. Establishment of a web portal as a resource
centre and dissemination point;c. Country environment reviews which may lead
to requests from regulators for technical assis-tance to bring about changes;
d. Sponsoring a commercial conference to pro-vide focus for dissemination of work done.
Mobile Banking 2-27-07.indd Sec1:1Mobile Banking 2-27-07.indd Sec1:1 2/27/07 10:17:16 AM2/27/07 10:17:16 AM
. m-Banking: A Knowledge Map2
Mobile Banking 2-27-07.indd Sec1:2Mobile Banking 2-27-07.indd Sec1:2 2/27/07 10:17:17 AM2/27/07 10:17:17 AM
Introduction . 3
Mobile banking (m-banking) involves the use of a mobile phone or another mobile device to undertake fi nancial transactions linked to a client’s account. M-banking is one of the newest approaches to the provi-sion of fi nancial services through ICT, made possible by the widespread adoption of mobile phones even in low income countries. Th e roll out of mobile tele-phony has been rapid, and has extended access well beyond already connected customers in developing countries. Th ere is mounting evidence of positive so-cial impact on poorer people and communities as a result.
Th ere are sound reasons for the hope that m-banking could have similar impact. A mobile network off ers a high technology platform onto which other services can be often provided at very low cost to deliver an eff ective result. Mobile data channels are often under-
1. INTRODUCTION used and therefore may be off ered at low cost by the network operator. M-banking services which use channels such as text messaging/ SMS can be carried at a cost of less than US1c per message. Th e low cost of using existing infrastructure makes such channels more amenable to use by low income customers.
M-banking is new in most countries, and there has been limited donor support in the sector to date. Th is report considers the case for donors to support m-banking as a sector, by assessing:1. Th e likely impact on the lives of poor people in
theory and practice—the ‘why’ of donor interven-tion (Section 2);
2. Th e needs and gaps arising from the development of the sector to date, in the light of what donor-funded programs are already doing (Section 3).
In the light of this assessment, the report goes on in Section 4 to consider strategies and particular initia-tives which donors may take to respond concretely to the needs and gaps identifi ed.
Mobile Banking 2-27-07.indd Sec1:3Mobile Banking 2-27-07.indd Sec1:3 2/27/07 10:17:17 AM2/27/07 10:17:17 AM
Mobile Banking 2-27-07.indd Sec1:4Mobile Banking 2-27-07.indd Sec1:4 2/27/07 10:17:18 AM2/27/07 10:17:18 AM
The case for donor action . 5
2.1 THEORETICAL CASEM-banking is another channel for the provision and accessing of formal fi nancial services.
Th e underlying theory of change which links m-banking to the purpose of poverty reduction runs as follows:
While poor people, by defi nition, have little money, they are active managers of what they have. Holding cash comes at high price to poor people because of the risk of crime in many poor countries, but they often have few alternatives to cash based services. In particular, appropriate fi nancial services help poor people to access usefully large lump sums of money, which may either enable a pathway out of poverty through investment in income generating activities (such as microenterprises) or asset cre-ation (such as housing); or may reduce vulnerabil-ity to sudden shocks to cashfl ow, as a result for example of illness or climate conditions.In many countries, poor people are forced to rely on informal fi nancial services, which may be un-safe, or fringe formal fi nancial products which may be expensive as well as unsafe. In other words, their exclusion from formal fi nancial services has economic and social impacts which may exacer-bate their poverty.Th e cost effi cient provision of formal fi nancial services (payments/ remittances, savings, credit or insurance) is predicated on customers having ac-cess at least to a basic transactional account, from which electronic transfers can be made (for loan installments, for example) and cash withdrawn (or deposited) as necessary.M-banking holds the prospect of off ering a low cost, accessible transaction banking platform for currently unbanked and poorer customers. In addition, as mobile networks expand their cover-age, they off er the opportunity of bringing pay-ment and remittance services into areas without conventional banking services.
■
■
■
■
■
2. THE CASE FOR DONOR ACTION
However, not all m-banking products will be transformational in the sense of broadening ac-cess to fi nancial services substantially at fi rst or even at all. However, it is likely that even m-bank-ing services which start targeted at existing banked customers may over time extend to unbanked groups.
Th is causal chain motivates the potential for m-bank-ing to increase access to better, safer and cheaper fi -nancial services, and as a result, to reduce poverty. However, m-banking also has several features which may restrict its impact:
M-banking requires prior access to a mobile phone—however, initiatives are underway to re-duce the initial handset cost so that it is not an impediment. Mobile networks in many low income countries are still enjoying explosive growth in subscribers, and are focused on basic network rollout; even if the additional fi nancial investment required for m-banking is limited and the revenue positive, they may be less amenable to divert scarce human resources from this core business into other non-core projects.
Th ese features are more likely, however, to aff ect the speed of adoption, rather than limit the potential described.
A question remains about the relative case and tim-ing of support for m-banking; that is, the extent to which m-banking should be singled out from the broader e-banking domain, which has already been receiving some donor attention. Clearly, many of the regulatory and infrastructural issues are com-mon to both; and channels other than mobile phones will also be necessary in any retail fi nancial system. However, there are several reasons for focus-ing on m-banking specifi cally at this time:
In low income countries, m-banking may enable leapfrogging in the sense of reducing the need for the rollout of higher cost fi nancial infrastructure, such as dedicated POS devices; M-banking potentially brings new players, telcos, to the table; in many LICs, these may be stronger than retail banks and better placed to reach out to unbanked customers; M-banking is still very new, whereas other forms of e-banking are quite well established; the poten-tial to infl uence the models adopted towards be-
■
■
■
■
■
■
Mobile Banking 2-27-07.indd Sec1:5Mobile Banking 2-27-07.indd Sec1:5 2/27/07 10:17:18 AM2/27/07 10:17:18 AM
. m-Banking: A Knowledge Map6
ing transformational (i.e. targeting new markets) may be higher.
2.2 EVIDENCE TO DATE Two recent donor-funded reports have reviewed ex-isting m-banking models in various developing countries. A report by infoDev entitled Micro-Payment Systems and their application to mobile networks (‘in-foDev report’ available via www.infodev.org) consid-ers the issues faced by new m-banking models particularly in the Philippines, where the concept appears most advanced among developing countries, and especially from a Telco perspective. A recent DFID report, Th e Enabling Environment for Mobile Banking in Africa (‘EE Mobile report’ available via www.bankablefrontier.com/publications), explores emerging models of m-banking in Africa in the con-text of global models; and asked in particular, whether they have the potential to be transformational, in the sense of massively expanding access to fi nancial ser-vices by poor people.
Both reports conclude that there is as yet little evi-dence that m-banking has yet been transformational. As the knowledge map in Annex A shows, this is in part because there are at present only a few models which are intentionally transformational. Most of these are very new with limited history, or else, as yet, little is known about their client bases. Th e case for m-banking therefore presently rests on the theoretical case outlined above, in the sense that there is a strong expectation that it may have desirable positive eff ects on the lives and livelihoods of poor people. Th is needs to be monitored over time.
Even when the case for m-banking is born out in practice, this does not in itself justify donor support, since it may emerge spontaneously with any support. On this key question of whether support is necessary, the EE Mobile report concluded that, while m-bank-ing by already banked customers (‘additive m-bank-ing’) is likely to grow anyway, the extent to which m-banking can be transformational will be decisively shaped by the extent to which the regulatory and policy environment is enabling. Enablement was de-fi ned as the appropriate balance between openness to the startup and growth of new and varied models; and certainty, both for providers investing capital and taking risk, as well as consumers entrusting funds to new m-banking providers, whether banks, telcos or other entities.
Th rough interviews with providers in Africa, the re-port identifi ed three main types of barriers to the emergence and growth of transformational m-bank-ing which may limit or restrict its ability to occur spontaneously. Th ese were similar to barriers reported by providers in other regions. Th ese were:1. Uncertainties over the speed and nature of customer
adoption: this is to be expected with any new of-fering, although the uncertainty is compounded by the relative lack of knowledge of the needs of unbanked people in many places, and the market potential. Consumer education may speed adop-tion; but more likely, adoption on scale will hap-pen as it has happened with mobile phones: by person to person transfer of the knowledge neces-sary to operate. Providers will be forced to adapt their off erings as they encounter feedback in the market place. Th erefore, it is necessary to have suffi cient providers in the market who can remain in the market long enough to ensure that to iden-tify the elements of a successful model. Hence, support to providers may assist in overcoming this barrier. Generally available research into the patterns and needs of the unbanked target market may also help.
2. Lack of interoperability with existing systems: in-teroperability of diff erent payment systems is primarily a question of market structure and regu-lation. It arises initially only in markets where there is an existing payment infrastructure with which new providers can inter-operate (and later on, once new infrastructure becomes the stan-dard). Without inter-operability, the fi xed costs of deploying fi nancial infrastructure may be much harder to recover, since usage per item of propri-etary infrastructure will fall. Clearly, one solution may be to give regulators the power to require interoperability; however, it may be suffi cient to encourage the identifi cation of appropriate stan-dard upfront. Th is could take place via support to regulators or industry bodies, where these exist.
3. Regulatory barriers: specifi c regulatory impedi-ments vary by market; but in general, a lack of openness to new models of provision and a lack of policy certainty limit the potential of new models. Increasing openness and certainty may require support to regulators to outline high level policy, as well as to amend existing regulations or draft new ones where and when required.
Th e case for donor support therefore rests on remov-ing barriers such as these, thereby making it more
Mobile Banking 2-27-07.indd Sec1:6Mobile Banking 2-27-07.indd Sec1:6 2/27/07 10:17:20 AM2/27/07 10:17:20 AM
The case for donor action . 7
likely that transformational models of m-banking will emerge at all, or at least, sooner; and that they will develop more rapidly than otherwise would be the case.
Mobile Banking 2-27-07.indd Sec1:7Mobile Banking 2-27-07.indd Sec1:7 2/27/07 10:17:21 AM2/27/07 10:17:21 AM
Mobile Banking 2-27-07.indd Sec1:8Mobile Banking 2-27-07.indd Sec1:8 2/27/07 10:17:21 AM2/27/07 10:17:21 AM
Needs and gaps . 9
3.1 SECTORAL NEEDSEven if there is a strong prima facie case for donor support to date, how can donors best intervene? Table 1 below lists three main areas of need, based on
3. NEEDS AND GAPS
analysis in the reports described and from interac-tions compiling the knowledge map.
TABLE 1. Needs
Need Why? How?
Ultimately, success means having a competi-tive, active m-banking sector which charges affordable prices and which is incentivized to innovate and seek new clients. While interest in the sector is strong from potential entrants (telcos, banks, payment providers), there are still few documented models with a clear busi-ness case which can generate a demonstration effect to others
This requires that at least some of the existing start-ups succeed by reaching profi tability and a critical mass of users, and that more entrants start up, using other models.
Donors could provide funds directly to early stage models, as was the case with microfi nance institu-tions and has been the case with the Financial Deepening Challenge Fund and M-Pesa in Kenya. However, the fact that many m-banking entrants are large, privately owned multinational telcos or banks makes the case for direct support harder.
1. Suffi cient successful m-banking models to encourage entry and competition
2. Systematic information collection and knowledge dis-semination
The state of knowledge in the sector (Annex A) is fragmented, with many gaps which affect providers and regulators alike. While propri-etary research analysts are active in the fi eld offering new trade publications and reports by subscription only, these are often not accessible or affordable especially to regulators or new entities in developing countries.
A systematic research program, or coordination among existing programs undertaking research, which targets the gaps in the knowledge map
3. Enabling country environments
This should mean that more fi rms can and do enter this space; and that more are able to succeed with diverse models.
Primarily, this means creating suffi cient openness and suffi cient certainty in legal and regulatory frameworks where they do not exist. Underlying this, is building the knowledge and capacity of regula-tors and policy makers to address this sector in an enabling fashion.
Mobile Banking 2-27-07.indd Sec1:9Mobile Banking 2-27-07.indd Sec1:9 2/27/07 10:17:22 AM2/27/07 10:17:22 AM
. m-Banking: A Knowledge Map10
3.2 SECTORAL GAPSAnnex B highlights a range of existing or proposed donor-funded programs which currently do or are
likely to touch on m-banking. Th e coverage of these is assessed against the main needs identifi ed above.
TABLE 2. Current Donor Initiatives
Need Assessment Programs
Likely to be somewhat covered While no major present program provides conces-sional direct funding, several new programs will or may. The new CGAP/ Gates Foundation technol-ogy program will provide matched grant funding support to m-banking models although unlikely to be able or willing to fund more than a couple of projects in the m-banking space. When started (potentially in mid ’07), the AECF may provide funding for m-banking projects in Africa only. UN’s GSB may facilitate or support particular models at country level. The IFC is increasingly interested supporting quasi-commercial investment.
1. Suffi cient successful m-banking models to encourage entry and competition
2. Systematic information collection and knowledge dis-semination
Likely to be somewhat covered – uncoordinated Limited work has been done to date by several donors (DFID, infoDev, CGAP). However, these and other donors plan to embark on further research initiatives in 2006/07, including CGAP, infoDev and Vodafone’s SIM Panel. These will all contribute to the knowledge base. However, not clear that the knowledge is yet reaching the key people (i.e. decision makers within potential entrants and regula-tors/ policy makers)
3. Enabling country environments
Somewhat covered in general- but not specifi cally There are several new and existing programs which provide technical assistance to regulators and policy makers. FIRST is a general facility which provides funding for technical assistance to fi nancial regulators in developing countries; however, FIRST is nearing the end of its current life and capacity. The Investment Climate Facility (ICF) has recently been launched in early 2006, but covers Africa only. Country level FSD programmes of bi-lateral and multi-lateral donors will clearly address aspects of the enabling environment, but, given both the com-plexity and the commonality of some of the issues, there is likely to be benefi t in having centralized knowledge pools and frameworks to draw on.
Mobile Banking 2-27-07.indd Sec1:10Mobile Banking 2-27-07.indd Sec1:10 2/27/07 10:17:22 AM2/27/07 10:17:22 AM
Needs and gaps . 11
3.3 CONCLUSIONSWhile relatively new, m-banking is not entirely new to donors: Table 2 above indicates that the activities of some existing and certain prospective donor pro-grams either can or are likely to touch in some way on all the main areas of need identifi ed. Th is is at one level encouraging in that it suggests that these pro-grammes at least are generally responding to needs. However, no programmes currently focus on m-banking specifi cally; and there is limited coordination across many of the activities. Furthermore, some of the programmes have a limited regional focus, for example, Africa only. It is not the case, therefore, that existing programs will meet all needs required for the takeoff of transformational m-banking.
In a fi eld in its relative infancy, like m-banking, there is likely to be positive return to approaches which enable systematic learning to be accumulated and disseminated rapidly to encourage cycles of innova-tion which converge on successful models of provi-sion and regulation. In the absence of a suitable learning hub, as interest in the potential of this sector grows, the risk of duplication and waste of donor funds will grow too.
Note also, that addressing the enabling environment for mobile banking is likely to have positive exter-nalities for other areas of the broader fi nancial access agenda: indeed, m-banking may provide a focus around which to develop and advocate such changes.
Mobile Banking 2-27-07.indd Sec1:11Mobile Banking 2-27-07.indd Sec1:11 2/27/07 10:17:22 AM2/27/07 10:17:22 AM
Mobile Banking 2-27-07.indd Sec1:12Mobile Banking 2-27-07.indd Sec1:12 2/27/07 10:17:23 AM2/27/07 10:17:23 AM
Donor strategies and possible projects . 13
4.1 CHOICE CRITERIA AND STRATEGIESPreceding sections have addressed the following crite-ria in considering new forms of donor support for the m-banking sector: (i) Is there a clear potential impact on unbanked and
poor people? (Yes: Section 2); (ii) Is the support additive and non-duplicative? i.e.
unlikely to be undertaken by someone else (Section 3).
Donors will have additional individual criteria which will shape their desired strategies of intervention In addition.
In addition, the state of the sector as young and rap-idly emerging suggests a further criterion, since longer term ‘big bets’ may be premature and even unneces-sary:
(iii) Short gestation time, meaning able to start quickly (3-6 months), with relatively short term (12-24 months) commitment of initial resources. Th is criterion creates a deliberate preference for smaller initiatives which can be tried out, then scaled up if successful or phased out if not, rather than longer term projects with a long gestation period.
Against these criteria, donors can evaluate the two main strategies available:
Provide direct support to providers to enable more models to start and some pioneers to reach suc-cess: In this space, challenge-fund type models, which invite applications, and support the best, are more likely to be eff ective. CGAP’s forthcom-ing initiative will take this approach; and will probably be able to fund a few m-banking type models which require funding as part of its learn-
■
4. DONOR STRATEGIES AND POSSIBLE PROJECTS
ing agenda. Th is strategy requires both relatively deep pockets (perhaps $1-3m per project) to be relevant and the expertise to choose which model/s to back. It also may not fi t well with criterion 3 above (time to start and run).
In addition, the most successful models are likely to require close collaboration with either a telco, a bank or both. On the whole, neither category is fund-con-strained; and both have strategic reasons for imple-menting m-banking—they will be vulnerable if suffi cient of their competitors do. For this reason, while there is a need for more entrants, direct support to achieve this may be costly, and even unnecessary, in most cases.
Provide indirect support through improving the in-formational, policy and regulatory environment so that the ground is more fertile for more models to emerge and succeed. Th is is more likely to fi t the criteria above, even though the period in which success can be judged may exceed the 12-24 month window. However, in that period, demand could at least be assessed. Th e argument for indi-rect donor support is therefore stronger than for direct support.
Initiatives in line with this strategy could include a programme of ‘basic’ research to fi ll knowledge gaps, especially research which is subject to large minimum fi xed cost such as surveys, and therefore not under-taken by individual providers in poorer or smaller markets. A research agenda to fi ll in identifi ed knowl-edge gaps would likely include:
1. Further and ongoing client survey work to monitor adoption, to understand the main drivers especially among unbanked and poorer people. Th is will likely involve systematic surveying across global regions where early m-banking models are underway.
2. Better systematic analysis of the emerging models, and especially of the roles and business case for telcos and banks: as these roles evolve, and as existing pilots develop further, it will be useful to track client numbers, profi tability and pricing against expectations to the extent possible.
3. Wider scan for emerging models outside of well known places and relating this to the environmen-tal factors in each case: the existing knowledge base relies heavily on a relatively limited number of examples in a few countries. A more systematic scan would ensure that no material case is left unexplored. Th e GSM Association, which has al-
■
Mobile Banking 2-27-07.indd Sec1:13Mobile Banking 2-27-07.indd Sec1:13 2/27/07 10:17:23 AM2/27/07 10:17:23 AM
. m-Banking: A Knowledge Map14
TABL
E 3.
Pos
sibl
e do
nor-s
uppo
rted
initi
ativ
es in
200
6/7
Act
ivity
O
bjec
tive
Clie
nts/
ben
efi c
iarie
s Ti
mef
ram
e/ P
ossi
ble
cost
Ri
sks
& is
sues
To u
nder
stand
the
driv
ers
of c
usto
mer
ado
ptio
n,
whi
ch m
odel
s ar
e su
cces
sful—
espe
cial
ly th
ose
whi
ch ta
rget
unb
anke
d pe
ople
; and
to d
efi n
e po
tent
ial t
arge
t mar
ket f
or tr
ansfo
rmat
iona
l m
-ban
king
Prov
ider
s an
d po
tent
ial p
rovi
ders
1. S
tudi
es o
f cus
tom
er
adop
tion
Wou
ld re
quire
rollin
g se
t of s
urve
ys
to m
onito
r ado
ptio
n an
d us
age
acro
ss c
hose
n se
t of s
ites.
Cos
t of s
urve
ys w
ould
dep
end
on
size
of s
ampl
es e
.g. 1
000
inte
r-vi
ews
at 5
pro
vide
rs p
a. @
$50
ph
=$25
0k p
.a. o
ver t
wo
year
s.
Ana
lysis
of m
arke
t pot
entia
l w
ould
bui
ld o
n th
ese
surv
eys,
but
co
st m
ore
(say,
furth
er $
50k
per
coun
try)
Prov
ider
s w
ould
hav
e to
be
pers
uad-
ed to
take
par
t in
an e
xerc
ise w
hich
m
ay e
rode
com
petit
ive
adva
ntag
e if
succ
essfu
l—ar
gum
ent w
ould
hav
e to
be
mad
e on
bas
is of
(i) c
ost s
harin
g ar
ound
thei
r ow
n m
arke
t res
earc
h;
and/
or (i
i) de
lay
in ti
min
g to
pub
lic
rele
ase
of s
urve
y in
form
atio
n.
How
ever
, suc
h stu
dies
cou
ld a
lso
info
rm th
e iss
ues
need
ed fo
r con
sum
er
educ
atio
n cu
rricu
la a
roun
d m
-ban
king
.
2. E
stabl
ishin
g w
eb
porta
l for
diss
emin
a-tio
n
To c
reat
e a
visib
le, r
ecog
nize
d re
sour
ce c
entre
th
roug
h w
hich
rese
arch
, ana
lysis
and
bes
t pr
actic
e ex
ampl
es c
ould
be
diss
emin
ated
Don
ors,
pol
icy
mak
ers,
pro
vide
rsSe
tup
of w
eb p
orta
l: $3
0k +
on
goin
g m
aint
enan
ce.
Act
ive
man
agem
ent o
f con
tent
lik
ely
to re
quire
$10
0k p
a pl
us
ongo
ing
fl ow
of g
ood
cont
ent
(e.g
. fro
m p
rogr
am 1
abo
ve),
whi
ch m
ay n
eces
sitat
e a
broa
der
rese
arch
fund
ing
com
pone
nt
($10
0-20
0k)
Shou
ld th
is po
rtal b
e se
para
tely
br
ande
d or
mer
ely
a re
sour
ce c
entre
w
ithin
a la
rger
por
tal?
Wha
t wou
ld it
s lo
ng te
rm fu
ture
be?
(d
onor
fund
ed a
s in
Mic
rofi n
ance
G
atew
ay o
r evo
lutio
n to
sub
scrib
er
basis
)
3. E
nviro
nmen
tal
scan
s of
cou
ntrie
s fo
r pot
entia
l for
m-
bank
ing
To e
valu
ate
the
leve
l of o
penn
ess
and
certa
inty
w
ithin
dom
estic
mar
kets
for m
-ban
king
mod
els
to s
tart
and
grow
to s
cale
, by
deve
lopi
ng a
n as
sess
men
t/ s
elf-a
sses
smen
t met
hodo
logy
to
test
for c
erta
inty
and
ope
nnes
s in
a p
artic
ular
co
untry
Polic
y m
aker
s an
d re
gula
tors
Ass
essm
ent m
etho
dolo
gy c
ould
pr
obab
ly b
e de
velo
ped
and
teste
d in
a fe
w c
ases
with
in 3
-6 m
onth
s fo
r $10
0k.
An
asse
ssm
ent c
ould
nat
ural
ly le
ad
to a
requ
est f
rom
cou
ntry
regu
la-
tors
for T
A to
add
ress
obs
tacl
es
enco
unte
red.
Dep
endi
ng o
n de
man
d, a
nd th
e ex
tent
to w
hich
cou
ntry
-leve
l pro
gram
s ca
n m
eet i
t, a
fund
cou
ld b
e cr
eate
d to
resp
ond
to d
eman
d fo
r par
ticul
ar
TA p
roje
cts
espe
cial
ly in
are
as w
ith
stron
g de
mon
strat
ion
effe
ct i.
e.
crea
ting
prec
eden
t-bui
ldin
g no
rms
or
regu
latio
ns.
TA w
ould
requ
ire a
ski
lled
corp
s of
pr
ovid
ers
who
are
abl
e to
app
ly
appr
opria
te le
arni
ng; t
his
corp
s m
ay
be li
mite
d to
day.
How
ever
, pro
visio
n of
fund
ing
may
gro
w d
eman
d an
d sti
mul
ate
mor
e to
ent
er
To p
rovi
de a
pla
tform
to s
how
case
em
ergi
ng
trans
form
atio
nal m
odel
s, a
nd d
issem
inat
e ot
her
rese
arch
in th
e fi e
ld
Ope
rato
rs a
nd p
olic
y m
aker
s4.
Hos
ting
conf
eren
ce
on tr
ansfo
rmat
iona
l m
odel
s of
m-b
anki
ng
Wou
ld d
epen
d on
the
natu
re
of th
e ev
ent i
.e. s
tand
alon
e or
in
corp
orat
ed a
s pa
rt of
a b
road
er
even
t (e.
g. G
SMA
Eve
nt—
Feb
07 in
Bar
celo
na);
and
exte
nt o
f sp
onso
rshi
p ne
cess
ary
A c
onfe
renc
e co
uld
prov
ide
a m
eans
of
focu
sing
vario
us re
sear
ch s
tream
s;
how
ever
, thi
s w
ould
mea
n co
ncer
ted
effo
rt to
wor
k to
war
ds th
is so
that
suf
-fi c
ient
ly u
sefu
l mod
els
are
on th
e ta
ble
to a
ttrac
t atte
ntio
n
Mobile Banking 2-27-07.indd Sec1:14Mobile Banking 2-27-07.indd Sec1:14 2/27/07 10:17:24 AM2/27/07 10:17:24 AM
Donor strategies and possible projects . 15
ready cooperated in the recent infoDev report, may be well placed to assist this process.
In addition to undertaking research, it is necessary to disseminate the knowledge adequately, especially to likely providers who may enter and to regulators/ policy makers who can impede or facilitate this en-try.
Furthermore, as a means of increasing focus on com-parative merits of diff erent enabling environments, a methodology could be developed to undertaken en-vironmental reviews which scan for suffi cient cer-tainty and openness for m-banking across a range of country environments. Like the World Bank Group’s Doing Business Surveys, this could call attention to relatively negative environments, and in the process incentivize change.
Th e indirect support strategy is therefore more likely to fi t the approach of most donors. Four possible projects following this strategy are identifi ed in Table 3 below.
4.2 STRUCTURES FOR IMPLEMENTATIONTh e projects in Table 3 above could be undertaken as independent projects, although there are clear syner-gies from keeping them together: for example, based on evidence of demand and potential (project 1 above), environmental scans could be prioritized (3), which could be disseminated through a web portal (2) and a conference (4).
Since there is additional value in a coordinated pro-gram in the short to medium term at least, an impor-tant question is therefore how it may best be structured.
Th ere appear to be two possibilities:By creating and funding a new joint work pro-gramme of the multilateral bodies, CGAP and infoDev. Each is well placed to do this, since re-search, dissemination and coordination among donors are part of their core agenda and program. Furthermore, transactions costs for many donors would be reduced through contributing to an existing funding line with a nominated purpose. However, certain issues would have to be clari-fi ed: CGAP has indicated that its own new tech-nology program is likely to be its main focus in this area going forward since it has limited capac-ity to take on more; and infoDev is focused on ICT space only, whereas the projects outlined about must necessarily also crossover into fi nan-cial needs and users as well. By funding a new multidonor program (e.g. FDCF or FIRST). Th ere would, however, be transaction costs for donors to set up such an en-tity which would limit the potential to be started quickly: presumably, there would have to be a tender call for managers to run the work pro-gramme. Th ese costs would probably not be worth incurring without a critical mass of in-tended funding (over $1m).
Th e benefi ts and costs of these diff erent approaches would require concrete discussions as to the scope and intent of funding, with the particular parties in-volved, which is beyond the scope of this initial re-port.
■
■
Mobile Banking 2-27-07.indd Sec1:15Mobile Banking 2-27-07.indd Sec1:15 2/27/07 10:17:25 AM2/27/07 10:17:25 AM
Mobile Banking 2-27-07.indd Sec1:16Mobile Banking 2-27-07.indd Sec1:16 2/27/07 10:17:26 AM2/27/07 10:17:26 AM
Conclusions . 17
Th ere is a strong donor case for accelerating the startup and rollout of transformational models of m-banking, especially in low income countries. Although m-banking is generally in its infancy, a growing num-ber of models is being piloted in diff erent parts of the world. Not surprisingly for a fi eld in its early stages, there remain important gaps in current knowledge—for example, about consumer attitudes and models which accommodate these.
Th ere are also an increasing number of donor-sup-ported entities interested in researching the sector. However, there is little evidence of coordination among them at present around an overall knowledge agenda, raising the risk of duplication and waste of eff ort in this area.
5. CONCLUSIONS As one strategy consistent with the needs and gaps, this report has proposed a structured program which would seek to fi ll in important knowledge gaps over the next 12-24 months, and disseminate the results widely. Th is will benefi t providers and regulators as well as inform donors seeking a way to support the development of this fi eld. If dissemination takes place widely, the knowledge agenda of such a program may also help to guide new funders to complete and ex-tend the knowledge base. On the basis of this foun-dation and the take-up of the knowledge generated during the next two years, further work may be planned; or if the sector shows every sign that trans-formational models are indeed taking off , then no further donor support will be necessary; and further knowledge initiatives may be left to private sector providers who will charge for accessing the knowl-edge.
Mobile Banking 2-27-07.indd Sec1:17Mobile Banking 2-27-07.indd Sec1:17 2/27/07 10:17:26 AM2/27/07 10:17:26 AM
Mobile Banking 2-27-07.indd Sec1:18Mobile Banking 2-27-07.indd Sec1:18 2/27/07 10:17:26 AM2/27/07 10:17:26 AM
Annex A: Knowledge Mapping: M-banking and the Poor . 19
GUIDING QUESTIONDoes mobile banking lead to broader access to appropri-ate fi nancial services among the unbanked, especially low income and rural people?
Answer: most mobile banking off erings in develop-ing countries are at too early a stage for this question to be answered; even in countries like the Philippines where the reported number of registered users is now signifi cant (4 million), there is insuffi cient evidence
ANNEX AKNOWLEDGE MAPPING: m-BANKING AND THE POOR
of the profi le of customers yet to answer this question defi nitively: there is some reason to believe that rela-tively few may be previously unbanked.
M-banking certainly has the potential to be transfor-mational because it enables new players, like telcos, to enter the payment services business, and also en-ables new relationships to be formed for the distribu-tion of fi nancial services (most importantly cash in and cash back).
However, ‘potential’ is not the same as proven capac-ity: barriers stand in the way of the realization of this. Nonetheless, this answer based on available knowl-edge provides the starting point for further investiga-tion of the knowledge base; and of the case for supporting the unlocking of this potential.
CURRENT KNOWLEDGE BASEWhat we know, what we believe and what we don’t
Th is is captured in Table 4 which follows.
Mobile Banking 2-27-07.indd Sec1:19Mobile Banking 2-27-07.indd Sec1:19 2/27/07 10:17:26 AM2/27/07 10:17:26 AM
. m-Banking: A Knowledge Map20
TABL
E 4.
CU
RREN
T KN
OW
LED
GE
BASE
Que
stio
ns
Ans
wer
s &
Sou
rce
Com
men
ts
We
don’
t kno
w: b
ut to
put
this
in p
ersp
ectiv
e, n
eith
er d
o w
e kn
ow a
ccur
atel
y ho
w m
any
m-b
anki
ng c
usto
mer
s th
ere
are
in to
tal g
loba
lly, n
or e
ven
how
man
y ba
nked
peo
ple
ther
e ar
e in
the
wor
ld: t
here
are
cur
rent
ly a
ccur
ate
hous
ehol
d su
rvey
s on
ly in
cer
tain
cou
ntrie
s (m
ainl
y de
velo
ped
coun
tries
and
Mid
dle
Inco
me
Cou
ntrie
s (M
ICs))
with
es
timat
es fo
r oth
ers.
How
ever
, sin
ce m
ost m
-ban
king
mod
els
are
quite
rece
nt (2
000
onw
ards
), th
e nu
mbe
r is
still
smal
l: if
one
adds
cu
rrent
usa
ge n
umbe
rs in
the
Asia
n co
untri
es w
ith la
rges
t upt
ake
(see
B1 b
elow
) onl
y, th
ere
are
arou
nd 2
5 m
illion
. O
utsid
e of
thes
e co
untri
es, a
bsol
ute
take
-up
has
been
qui
te lo
w.
A m
ajor
initi
ativ
e ha
s be
en la
unch
ed b
y W
orld
Ban
k an
d D
FID
-con
nect
ed e
ntiti
es to
fund
hou
seho
ld s
urve
ys in
a
num
ber o
f low
inco
me
coun
tries
(LIC
s) w
hich
will
give
muc
h be
tter i
nfor
mat
ion
on fi
nanc
ial s
ervi
ce u
se a
nd a
ttitu
des.
A.
Ove
rall:
D
efi n
itio
ns
and
conte
xt
A2.
How
man
y cu
rrent
m-b
anki
ng
custo
mer
s w
ere
prev
i-ou
sly u
nban
ked?
We
don’
t kno
w a
ccur
atel
y be
caus
e no
kno
wn
profi
les
yet e
xist
of m
-ban
king
cus
tom
ers.
How
ever
, bas
ed o
n th
e co
untri
es w
here
mos
t of t
he u
sers
are
(Jap
an, K
orea
), it
is lik
ely
that
mos
t cur
rent
use
rs b
y fa
r are
alre
ady
bank
ed.
CG
AP
has
initi
ated
fi el
d su
rvey
s of
m-b
anki
ng u
sers
whi
ch
will
help
to a
nsw
er th
is qu
estio
n fo
r Phi
lippi
nes
and
SA.
The
hous
ehol
d su
rvey
s in
A1
abov
e w
ill he
lp a
nsw
er th
is to
o, o
nce
the
m-b
anki
ng n
umbe
rs b
ecom
e sta
tistic
ally
sig
nifi c
ant e
noug
h to
be
relia
ble.
A3.
Wha
t is
the
size
of th
e po
tent
ial m
arke
t am
ong
curre
ntly
un
bank
ed p
eopl
e fo
r m
obile
ban
king
?
Giv
en a
nsw
ers
to A
1 &
A2,
this
is cl
early
not
kno
wn
with
any
acc
urac
y. H
owev
er, i
t is
a su
bset
of t
he n
umbe
r of
mob
ile p
hone
use
rs, c
urre
ntly
risin
g 1.
5 bi
llion.
Of p
artic
ular
inte
rest
are
studi
es s
uch
as F
inSc
ope
in S
outh
Afri
ca,
whi
ch h
as c
onsis
tent
ly fo
und
that
20-
25%
of u
nban
ked
peop
le in
the
coun
try u
se a
mob
ile p
hone
.
Apa
rt fro
m h
avin
g a
mob
ile p
hone
, the
mar
ket s
ize
will
be d
eter
min
ed b
y de
man
d an
d su
pply
sid
e ch
arac
teris
tics
whi
ch c
ould
lead
to s
ome
surp
rises
: e.g
. the
mar
ket m
ay
wel
l be
larg
er in
poo
rer c
ount
ries
whe
re c
usto
mer
s ha
ve fe
w
relia
ble
paym
ent o
ptio
ns, r
athe
r tha
n in
wea
lthie
r cou
ntrie
s w
here
, for
exa
mpl
e, in
tern
et a
cces
s is
perv
asiv
e
(con
tinue
d on
nex
t pag
e)
A1.
How
man
y pe
ople
use
m-b
anki
ng
glob
ally
?
B. M
odel
s em
ergin
g
B1. W
here
are
ther
e su
cces
sful m
odel
s of
m
-ban
king
?
Dep
ends
on
the
crite
ria fo
r suc
cess
—if
it is
num
ber o
f cus
tom
ers,
then
cou
ntrie
s in
dev
elop
ed w
orld
incl
ude:
Ja
pan,
Kor
ea; a
nd a
mon
g de
velo
ping
cou
ntrie
s: P
hilip
pine
s.
(Por
teou
s 20
06).
How
ever
, giv
en re
lativ
ely
low
ove
rall
usag
e to
dat
e, e
spec
ially
am
ong
unba
nked
, suc
-ce
ss p
roba
bly
mea
ns e
vide
nce
of a
ccel
erat
ing
adop
tion
and
grow
th.
How
ever
, the
re a
re o
ften
signi
fi can
t diff
eren
ces
in u
ptak
e of
new
tech
nolo
gy m
odel
s in
the
form
er to
o co
untri
es, s
o th
e us
eful
ness
of m
odel
s fro
m th
e fo
rmer
two
may
be
limite
d
Ther
e ha
s no
t bee
n a
publ
icly
ava
ilabl
e ex
tens
ive
scan
of
all c
ount
ries
to te
st w
heth
er th
ere
are
mod
els
in o
ther
LIC
s co
untri
es w
hich
hav
e no
t bee
n re
porte
d on
and
hen
ce a
re
less
wel
l kno
wn.
The
GSM
Ass
ocia
tion
of m
obile
ope
rato
rs
can
prob
ably
hel
p w
ith th
is as
they
ope
rate
in v
irtua
lly e
very
co
untry
of t
he w
orld
with
the
poss
ible
exc
eptio
n of
a fe
w
high
ly d
evel
oped
mar
kets
usin
g U
S-C
DM
A te
chno
logy
Mobile Banking 2-27-07.indd Sec1:20Mobile Banking 2-27-07.indd Sec1:20 2/27/07 10:17:27 AM2/27/07 10:17:27 AM
Annex A: Knowledge Mapping: M-banking and the Poor . 21
TABL
E 4.
CU
RREN
T KN
OW
LED
GE
BASE
(con
tinue
d)
Vario
us fa
ctor
s: in
Japa
n &
Kor
ea, v
ery
high
leve
ls of
usa
ge a
nd c
usto
mer
bas
e op
en to
new
tech
nolo
gy; a
lso
inte
grat
ed h
ardw
are
and
serv
ice
in Ja
pan
thro
ugh
DoC
oMo.
(Por
teou
s 20
06)
Phili
ppin
es: m
-ban
king
sta
rted
beca
use
netw
ork
oper
ator
SM
ART
, lat
e in
to th
e ce
llula
r mar
ket,
was
und
er p
ress
ure
to fi
nd in
nova
tive
way
s to
targ
et a
bro
ader
cus
tom
er b
ase.
Thi
s le
d th
em to
pio
neer
offe
ring
cred
it in
crem
ents
on
prep
aid
at v
ery
low
leve
ls. C
ompe
titor
GLO
BE th
en d
evel
oped
sim
ilar c
once
pts.
Thi
s le
d to
the
prov
ision
and
pro
-m
otio
n of
m-C
omm
erce
, a n
atur
al p
rogr
essio
n fro
m lo
w v
alue
pre
paid
tran
sact
ions
. (in
foD
ev 2
006)
In a
dditi
on, i
t ap
pear
s th
at C
entra
l Ban
k ha
s ad
opte
d an
acc
omm
odat
ing
appr
oach
to n
ew m
odel
s (Ly
man
et a
l 200
6).
Sinc
e m
-ban
king
was
fi rs
t int
rodu
ced
by S
MA
RT in
200
0,
and
GLO
BE fo
llow
ed o
nly
in 2
004,
it w
ould
be
inte
resti
ng
to k
now
the
rate
s of
ado
ptio
n ov
er ti
me,
and
how
the
m-
bank
ing
offe
ring
evol
ved
in re
spon
se to
mar
ket f
eedb
ack.
B3. W
hich
mod
els
are
mor
e ap
peal
ing
to p
oor p
eopl
e?
Linke
d to
A2
abov
e, th
is is
not y
et k
now
n de
fi nite
ly b
ut c
an b
e po
stula
ted
base
d on
feat
ures
kno
wn
to b
e de
-m
ande
d by
low
inco
me
custo
mer
s.
Acc
ordi
ng to
Mic
rosa
ve a
nd o
ther
rese
arch
, the
se c
hara
cter
istic
s in
clud
e:
• Sa
fety
of m
oney
• A
bilit
y to
dep
osit
and
with
draw
sm
all a
mou
nts
of c
ash
easil
y an
d af
ford
ably
• A
bilit
y to
tran
sfer s
mal
l am
ount
s of
mon
ey P
2P re
liabl
y an
d fa
st
Thes
e fe
atur
es c
hara
cter
ize
‘tran
sform
atio
nal’
m-b
anki
ng
prod
ucts
(Mic
rosa
ve 2
006,
Por
teou
s 20
06).
B4. H
ow to
cat
ego-
rize
the
emer
ging
m
odel
s?
Vario
us w
ays
poss
ible
—e.
g. b
y te
chno
logy
cha
nnel
or s
ecur
ity e
lem
ent i
n us
e; b
y w
heth
er p
ropr
ieta
ry to
one
ne
twor
k or
not
; by
role
s pl
ayed
by
bank
and
telc
o.
The
bigg
est r
egul
ator
y di
stinc
tion
is w
heth
er o
r not
ther
e is
e-m
oney
issu
ance
by
telc
o or
non
-ban
k (Ly
man
200
6).
Porte
ous
prop
oses
4 m
odel
s, ra
ngin
g fro
m b
ank
driv
en to
telc
o dr
iven
, sim
ilar t
o in
foD
ev (2
006
Ann
ex 3
)
(con
tinue
d on
nex
t pag
e)
B2. W
hy h
ave
the
mod
els
emer
ged
ther
e?
B5. W
hich
com
mu-
nica
tions
cha
nnel
s/
prot
ocol
s ar
e be
ing
used
and
wha
t are
th
e iss
ues
with
eac
h?
Que
stio
ns
Ans
wer
s &
Sou
rce
Com
men
ts
A v
arie
ty—
SMS,
USS
D, W
AP,
WIG
, IVR
. Mos
t pop
ular
em
ergi
ng m
odel
s us
e SM
S or
USS
D. T
he s
igni
fi can
t ad
vant
age
of th
e SM
S ap
proa
ch is
that
it h
as a
pre
senc
e in
alm
ost a
ll if
not a
ll ne
twor
ks, b
oth
US
and
GSM
sta
ndar
ds. A
ll ot
her p
roto
cols
are
in th
e “m
ay b
e av
aila
ble”
cat
egor
y as
far a
s ac
tual
ava
ilabi
lity
on a
ny g
iven
ne
twor
k.
Wou
ld b
e us
eful
to h
ave
an in
depe
nden
t rev
iew
of t
he
tech
nolo
gy a
spec
ts of
eac
h in
term
s of
sec
urity
, usa
bilit
y et
c
B6. W
hat a
re th
e ba
rrier
s en
coun
tere
d so
far?
A
rang
e,
incl
udin
g
1. U
ncer
tain
pac
e an
d fo
rm o
f cus
tom
er a
dopt
ion:
this
is co
mpo
unde
d by
cum
bers
ome
dow
nloa
d pr
oces
ses
for s
ome
SIM
-bas
ed m
odel
s an
d tim
e co
nsum
ing
orig
inat
ion
of a
ccou
nts
whe
re th
ere
is no
real
tim
e ab
ility
to
elec
troni
cally
ver
ify id
entit
y2.
Reg
ulat
ory
impe
dim
ents
from
the
fi nan
cial
regu
latio
n sid
e: th
ese
stem
from
the
com
plex
inte
ract
ion
of d
iffer
ent
regu
lato
ry d
omai
ns i.
e. A
ML/
CFT
, ban
k su
perv
isor,
paym
ent s
uper
viso
rs, c
onsu
mer
pro
tect
ors
3. L
ack
of in
tero
pera
bilit
y of
acq
uirin
g de
vice
s e.
g. A
TMs,
whe
re th
ere
are
exist
ing
paym
ents
netw
orks
(Por
teou
s 20
06)
Thes
e im
pedi
men
ts ar
e ba
sed
on re
ports
from
dev
elop
ed
coun
try p
rovi
der f
orum
s an
d in
terv
iew
s w
ith A
frica
n pr
ovid
ers.
Thi
s co
uld
do w
ith fu
rther
val
idat
ion
acro
ss o
ther
de
velo
ping
cou
ntrie
s
Mobile Banking 2-27-07.indd Sec1:21Mobile Banking 2-27-07.indd Sec1:21 2/27/07 10:17:27 AM2/27/07 10:17:27 AM
. m-Banking: A Knowledge Map22
TABL
E 4.
CU
RREN
T KN
OW
LED
GE
BASE
(con
tinue
d)
Basic
cas
e (te
lco
as m
essa
ge c
arrie
r onl
y): e
xtra
dat
a tra
ffi c
on n
etw
ork.
Sin
ce d
ata
serv
ices
suc
h as
SM
S ar
e ve
ry lo
w c
ost a
nd o
ften
have
cap
acity
, as
long
as
netw
ork
rece
ives
fee
in e
xces
s of
this
cost,
m-b
anki
ng is
re
venu
e po
sitiv
e fo
r the
telc
o
Enha
nced
mod
els
(telc
o pl
ayin
g a
wid
er ro
le, s
uch
as b
rand
, sys
tem
, etc
): de
pend
s on
the
role
pla
yed
by th
e te
lco.
Ofte
n, th
is re
quire
s ex
tra in
vestm
ent i
n fi n
anci
al s
yste
ms
and
inte
rface
s, a
s w
ell a
s m
arke
ting
of b
rand
s, b
ut
they
gen
erat
e ne
w fe
e re
venu
e fo
r tel
co; a
nd re
duce
cus
tom
er c
hurn
, esp
ecia
lly if
num
ber p
orta
bilit
y is
in p
lace
or
likel
y
(info
Dev
200
6)
B8. W
hat i
s th
e bu
si-ne
ss c
ase
for b
anks
? Va
ries
depe
ndin
g on
role
of t
he b
ank
but i
nclu
des:
(i)
Reta
inin
g ex
istin
g cu
stom
ers
(a d
efen
sive
strat
egy
in fa
ce o
f riv
al o
fferin
gs) t
hrou
gh g
reat
er c
onve
nien
ce;
(ii)
Tipp
ing
trans
actio
ns to
war
ds lo
wer
cos
t e-c
hann
els
(alth
ough
sim
ilar t
o in
tern
et fo
r the
ban
k).
(iii)
Sellin
g ot
her s
ervi
ces
(esp
. cre
dit w
hich
ear
ns h
ighe
st m
argi
n) th
roug
h th
is ch
anne
l, ba
sed
on n
ew tr
ansa
ctio
n hi
story
(iv)
Add
ition
al c
ash
fl oat
from
dep
osits
(v
) Po
tent
ial f
or re
achi
ng n
ew c
lient
bas
e w
hile
mai
ntai
ning
a lo
w c
ost o
f pro
visio
n an
d on
-goi
ng m
anag
emen
t
Bank
s w
ith e
xisti
ng c
lient
bas
es fa
ce th
e ris
k of
can
niba
lizin
g th
is ba
se th
roug
h in
trodu
cing
low
cos
t offe
rings
. O
nly
bank
s w
ith th
e str
ateg
y, b
rand
and
cap
acity
to re
ach
out t
o un
bank
ed c
usto
mer
s ar
e lik
ely
to b
e m
ajor
pl
ayer
s in
tran
sform
atio
nal m
-ban
king
mod
els.
The
re a
re fe
w k
now
n tra
nsfo
rmat
iona
l ban
k-driv
en m
odel
s at
pre
s-en
t—ra
ther
JV-ty
pe s
uch
as S
mar
t/BD
O o
r MTN
/St
anda
rd B
ank.
Mor
e sy
stem
atic
sca
n of
oth
er m
arke
ts as
in B
1 m
ay y
ield
furth
er e
xam
ples
and
ther
efor
e dr
iver
s fo
r ban
ks
B9. W
ho a
re li
kely
to
be th
e do
min
ant p
lay-
ers
in m
-ban
king
?
Not
cle
ar y
et—
telc
os d
omin
ate
in Ja
pan
and
Phili
ppin
es; b
ut m
ix in
Afri
ca. T
ight
fi na
ncia
l reg
ulat
ory
regi
mes
fa
vour
ban
ks (M
ICs);
wea
k do
mes
tic b
anki
ng s
ecto
rs fa
vour
telc
os (L
ICs)
(con
tinue
d on
nex
t pag
e)
Que
stio
ns
Ans
wer
s &
Sou
rce
Com
men
ts
B7. W
hat i
s th
e bu
si-ne
ss c
ase
for t
elco
s to
pro
vide
m-b
anki
ng
serv
ices
?
This
is sp
ecul
ativ
e; a
nd c
an o
nly
be a
nsw
ered
by
track
ing
the
emer
ging
mod
els
C. Polic
y a
nd
regula
tory
issu
es
emer
gin
g
C1.
Ban
k re
gula
tors
An
enab
ling
envi
ronm
ent w
ith s
uffi c
ient
ope
nnes
s an
d ce
rtain
ty to
allo
w a
var
iety
of m
odel
s to
sta
rtup
and
deve
lop—
see
defi n
ition
and
prin
cipl
es a
pply
ing
it in
Por
teou
s (2
006)
. To
crea
te th
is en
viro
nmen
t in
the
mid
st of
com
plex
ove
rlapp
ing
legi
slatio
n us
ually
requ
ires
som
e pu
blic
pol
icy
prio
rity
or c
omm
itmen
t tow
ards
ext
end-
Wha
t doe
s it
requ
ire to
ge
t m-b
anki
ng s
tarte
d?
Mobile Banking 2-27-07.indd Sec1:22Mobile Banking 2-27-07.indd Sec1:22 2/27/07 10:17:27 AM2/27/07 10:17:27 AM
Annex A: Knowledge Mapping: M-banking and the Poor . 23
TABL
E 4.
CU
RREN
T KN
OW
LED
GE
BASE
(con
tinue
d)
ing
fi nan
cial
ser
vice
s. S
omet
imes
, thi
s m
ay c
ome
simpl
y fro
m th
e de
sire
for m
ore
effi c
ienc
y in
gov
ernm
ent p
ay-
men
ts to
em
ploy
ees
or c
itize
ns (G
2P);
or fr
om fi
ghtin
g cr
ime,
alth
ough
this
may
hav
e pe
rver
se c
onse
quen
ces—
see
C2,
C3
belo
w
C2.
Tel
co re
gula
tors
Non
e of
sig
nifi c
ance
, bec
ause
the
tele
com
mun
icat
ions
asp
ects
are
esse
ntia
lly b
usin
ess
as u
sual
info
Dev
(200
6)
If te
lcos
go
beyo
nd a
mes
sage
car
ryin
g ro
le, t
hey
usua
lly fa
ll un
der o
ne o
r mor
e of
the
fi nan
cial
and
com
mer
ce
sect
or re
gula
tors
as
belo
w.
Not
e ho
wev
er, m
oves
to re
quire
that
ID b
e pr
esen
ted
and
verifi
ed
for o
peni
ng p
re-p
aid
mob
ile p
hone
acc
ount
s as
pa
rt of
ant
i-crim
e str
ateg
ies
(sim
ilar t
o A
ML/
CFT
for b
ank
acco
unts
belo
w)
C3.
Oth
er re
gula
tors
M-b
anki
ng is
like
ly a
lso to
touc
h on
dom
ains
of:
• Fi
nanc
ial I
ntel
ligen
ce C
entre
: AM
L/C
FT re
gs
• Pa
ymen
t sys
tem
regu
lato
r•
Com
petit
ion
auth
ority
• C
onsu
mer
pro
tect
ion
auth
ority
For e
xpla
natio
n of
the
spec
ifi c
issue
s co
nnec
ted
to e
ach,
see
Sec
tion
4 of
Por
teou
s 20
06
Que
stio
ns
Ans
wer
s &
Sou
rce
Com
men
ts
D.
Know
ledge
base
s
Wha
t are
the
impl
ica-
tions
for t
elco
lice
ns-
ing
& re
gula
tion?
Ther
e m
ay b
e a
case
for i
nves
tigat
ing
(i) o
verla
p of
re
gula
tory
juris
dict
ions
if te
lco
issue
s e-
mon
ey; (
ii)
acco
untin
g an
d re
gula
tory
trea
tmen
t of p
re-p
aid
bal-
ance
out
stand
ing;
(iii)
sol
venc
y im
plic
atio
ns o
f gre
ater
re
volvi
ng b
alan
ces
Whi
ch o
ther
regu
lato
rs
are
pote
ntia
lly a
ffect
ed
by m
-ban
king
?
D1.
Are
ther
e pu
blic
ly
acce
ssib
le k
now
ledg
e ba
ses?
Few
web
sites
pro
vide
com
preh
ensiv
e or
targ
eted
cov
erag
e al
thou
gh c
erta
in p
ublic
web
por
tals
cove
r pay
men
t de
velo
pmen
ts in
gen
eral
: e.g
. Eur
opea
n Pa
ymen
t Sys
tem
Obs
erva
tory
ePS
O, w
hich
as
the
nam
e im
plie
s, h
as a
Eu
rope
an fo
cus.
Indu
stry
asso
ciat
ions
MPF
and
Mob
eyFo
rum
also
hav
e w
ebsit
es w
ith in
dustr
y w
hite
pape
rs a
vaila
ble.
Ther
e is
a lo
t of b
reak
ing
new
s, a
s ex
pect
ed in
a n
ew,
wid
ely
follo
wed
sec
tor,
but a
sho
rtage
of a
cces
sible
in
depe
nden
t ana
lysis
focu
sed
on d
evel
opin
g co
untri
es
Ther
e ar
e al
so a
num
ber o
f pro
prie
tary
ser
vice
s by
sub
scrip
tion
only
e.g
. Mob
ile B
anki
ng N
ews,
Mob
ile P
ay-
men
ts W
orld
, Mer
cato
r Rep
orts,
etc
In th
e U
S &
Eur
ope,
ther
e ar
e pa
ymen
t spe
cial
ist fi
rms
whi
ch in
clud
e a
mob
ile e
lem
ent.
Larg
e ca
rd a
ssoc
iatio
ns
also
hav
e te
chno
logy
ski
lls in
this
area
in-h
ouse
, but
not
ava
ilabl
e to
pro
vide
adv
ice.
D2.
Are
ther
e in
de-
pend
ent (
i.e. o
utsid
e of
pro
vide
rs) p
ools
of
skills
on
this
issue
?
As
dem
and
incr
ease
s in
dev
elop
ing
coun
tries
, the
se
fi rm
s an
d in
divi
dual
s ar
e lik
ely
to e
mer
ge, e
ither
ex-
porti
ng fr
om m
arke
ts w
ith g
row
ing
expe
rienc
e or
add
-in
g on
mob
ile e
xper
tise
to e
xisti
ng p
aym
ents
serv
ice
Mobile Banking 2-27-07.indd Sec1:23Mobile Banking 2-27-07.indd Sec1:23 2/27/07 10:17:28 AM2/27/07 10:17:28 AM
Mobile Banking 2-27-07.indd Sec1:24Mobile Banking 2-27-07.indd Sec1:24 2/27/07 10:17:28 AM2/27/07 10:17:28 AM
Annex A: Knowledge Mapping: M-banking and the Poor . 25
Several donor initiatives are already active in particular fi elds which touch on this fi eld directly or indirectly.
B1. INFODEV(WWW.INFODEV.ORG/M-BANKING)
Similar to CGAP, infoDev is supported by a multido-nor syndicate and is housed within the World Bank group. infoDev has undertaken extensive research into the introduction of ICT strategies on the lives of poor people. infoDev has published a handbook for ICT regulators; and commissioned a useful recent report on m-commerce, which investigated the Philippino m-banking models in detail and others in Africa to some extent.1 infoDev is now developing a workplan in the area of m-banking, especially on the technology angles. http://www.infodev.org/
B2. CGAP(WWW.CGAP.ORG)
CGAP has already run a technology programme for several years, and has set up a web resource centre on the issue: http://www.microfi nancegateway.org/re-source_centers/technology. To date, the program has focused on understanding technology deployment especially at microfi nance entities, and especially in their choice of IT systems. One output has been the publication of donor guides on fi nancing technology adoption at MFIs. However, the program has ex-panded as the ambit of technology has evolved, and CGAP has recently published useful pieces of over-view research related to technology and fi nancial ser-vices more generally.2
ANNEX B OTHER RELEVANT DONOR INITIATIVES UNDERWAY
B3. FIRST(WWW.FIRSTINITIATIVE.ORG)
FIRST is a multi-donor facility which provides funding for technical assistance projects to policy makers, fi nancial regulators and trade bodies in de-veloping countries. Started in 2001, FIRST has funded a large number of projects to date. None have directly addressed the environment for mobile banking, although m-banking has featured recently within a broader project on payment system im-provement more generally. However, FIRST now has limited remaining funding, unless replenished, and focuses only on a set of agreed priority areas within low income countries, hence it is unlikely to be able to provide much, if any, support in this area. Among the FIRST panel of consultants, two are listed as having mobile banking relevant experience.
FIRST is currently funding extensive cross-country research into the eff ect of AML-CFT approaches on access to fi nancial services. Th e outcome of this re-search could assist greatly with arguing the case for enablement of transformational approaches to m-banking.
B4. UNDP GROWING SUSTAINABLE BUSINESS (GSB) PROGRAMME(WWW.UNDP.ORG/BUSINESS/GSB/ABOUT.HTM)
UNDP’s GSB programme aims to support enterprise models which address poverty in targeted developing countries. GSB largely achieves this through the pres-ence of an in-country broker responsible for facilitat-ing connections and new programs; and through co-funding market research and feasibility studies for new projects.
GSB prioritizes several sectors, including ICT and the fi nancial sector. In these sectors, GSB has links to major multinational providers. Th rough the UNDP, GSB has in-country convening power to assemble
1 Available via http://www.infodev.org/content/highlights/detail/30132 CGAP Focus Note No32, available via http://www.cgap.org/docs/Focus-Note_32.pdf; and Occasional Paper on Branchless Distribution, forthcoming
Mobile Banking 2-27-07.indd Sec1:25Mobile Banking 2-27-07.indd Sec1:25 2/27/07 10:17:28 AM2/27/07 10:17:28 AM
. m-Banking: A Knowledge Map26
regulators and providers for round table-type discus-sions, and may be able to undertake country-level surveys or mappings.
B5. COUNTRY LEVEL FSD PROGRAMMES
A number of country-level fi nancial sector develop-ment programs have been started, especially in Africa, which focus on expanding access to broader fi nancial services. Th ese include: FinMark Trust (Southern Africa), FSD Kenya, FSDT (Tanzania). Th ese programs often have fl exible resources which can be applied to projects within their geographic focus, whether at provider or regulator level. For ex-ample, the country-specifi c work for the prior Enabling Environment for Mobile Banking Report was funded by FinMark Trust for SA and FSD Kenya. Th ese programs can be contributors to inter-national or regional programs which cross their boundaries, as long as they will specifi cally benefi t their own geography.
B6. AFRICA ENTERPRISE CHALLENGE FUND (AECF)
Th e AECF was proposed in the 2005 Report of the Commission for Africa as a way of supporting private sector development in Africa. AECF builds on DFID’s learning in using a challenge fund-type ap-proach through mechanisms such as the Financial Deepening Challenge Fund (FDCF). FDCF co-funded the M-Pesa mobile banking project underway in Kenya.
AECF is currently in design phase, and it is uncertain what the size of the fund will be or whether it will accommodate multiple sectors, such as the fi nancial sector. It is likely to be operational from 2007. If it does, it could be a source of matched funding for private sector m-banking projects in Africa.
B7. INVESTMENT CLIMATE FACILITY (ICF)(WWW.INVESTMENTCLIMATEFACILITY.ORG)
Th e ICF was recently launched as a private-public partnership, focused on improving the investment climate in Africa. ICF’s mission is “to make Africa an even better place to do business, by removing obstacles to domestic and foreign investment and by promot-ing Africa as an attractive investment destination”. Th e fi nancial sector is one of the eight priority areas for the ICF, and m-banking could fi t into this ap-proach. However, ICF support would be limited to initiatives in African countries which improve the investment climate such as designing new regulations or capacitating regulators.
B8. CITIGROUP FOUNDA-TION: FINANCIAL LITERACY(HTTP://WWW.CITIGROUP.COM/CITIGROUP/FINANCIALEDUCA-TION/HIGHLIGHTS060401.HTM)
CitiFoundation has funded the design of consumer fi nancial education materials for developing coun-tries, and recently announced a further commitment of $3.9m over 3 years for the roll out of fi nancial edu-cation for the poor, through training trainers at mi-crofi nance institutions (MFIs).
Th e work is to be undertaken through Microfi nance Opportunities, which has designed and researched curricula and approaches; and MFI Freedom from Hunger.
Mobile Banking 2-27-07.indd Sec1:26Mobile Banking 2-27-07.indd Sec1:26 2/27/07 10:17:29 AM2/27/07 10:17:29 AM
Annex A: Knowledge Mapping: M-banking and the Poor . 27
B9. VODAFONE SIM PANEL(HTTP://WWW.VODAFONE.COM/SECTION_ARTICLE/0,3035,CATEGORY_ID%253D3040302%2526LANGUAGE_ID%253D0%2526CONTENT_ID%253D265416,00.HTML)
Vodafone has established an advisory panel which oversees research funded by this large multinational network operator into the social impact of mobile phones. Research published to date has included major research reports on mobile phones in Africa, and on applications in health care. Th e Panel is com-missioning research around questions in the m-pay-ments and banking arena.
B10. OTHER TECHNOLOGY PROJECTSCorporate foundations have funded a range of initia-tives relevant to this sector: for example, HP (and others) supported through staff time and money a project to develop a Remote Transaction System in Uganda (see http://www.hp.com/e-inclusion/en/project/uganda.html). Th is project has now ended, however.
Mobile Banking 2-27-07.indd Sec1:27Mobile Banking 2-27-07.indd Sec1:27 2/27/07 10:17:30 AM2/27/07 10:17:30 AM
. m-Banking: A Knowledge Map28
About infoDev
infoDev is a partnership of international development agencies, coordinated and served by an expert Secretariat housed at the World Bank, one of its key donors and founders. It acts as a neutral convener of dialogue, and as a coordinator of joint action among bilateral and multilateral donors—supporting global sharing of information on ICT for development (ICT4D), and helping to reduce duplication of efforts and investments. infoDev also forms partnerships with public and private-sector organizations who are innovators in the fi eld of ICT4D.
For more information visit www.infoDev.org or send an email to [email protected]
Mobile Banking 2-27-07.indd Sec1:28Mobile Banking 2-27-07.indd Sec1:28 2/27/07 10:17:31 AM2/27/07 10:17:31 AM
+ MAINSTREAMING
www.infoDev.org
Information for Development Program
www.infoDev.org
m-BANKING:A KNOWLEDGE MAP