Introduction to services – 2015

Delivering the World’s News

TM

www.m2bespoke.com

M2 Bespoke is a division of M2 Communications. We’re a global pioneer in online publishing. We’ve been supplying online content to some of the world's leading brands and news services for over 20 years. Our clients include:

Who are we?

Can’t see the wood for the trees? Developing a strategy, and managing the process of delivering quality content can stretch internal resources to their limits. Sometimes the biggest challenge can be knowing where to start. We can work with you through the entire journey, or you can use us to support the efforts of your own team wherever we add the most value. Our services support three key stages of the content production process:

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Strategy Creation Management

What do we do?

These days, content is a critical part of any good marketing strategy, and many companies are facing the challenge of relying on content to drive their online brand, social media and SEO campaigns. Keeping up with the never-ending demand for content, whilst ensuring the content is unique, engaging and appropriate for the audience is easier said than done. Insuring that content is used in harmony with the most current SEO techniques and isn’t being wasted, or even impacting negatively on your SEO is also an on-going challenge. M2 Bespoke combine all three services, and understand the relationship between them – 1) How content can be used to drive SEO & social media campaigns 2) How SEO data can feed and inform content strategy 3) How social media can be used to distribute content, drive website traffic and engage with your target audience

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Why M2?

Our service is designed to minimise impact on your time, and budget, without compromising the quality and value of the content. We can work from an existing content plan or help you put the plan together. Our writers are all UK based, most at our offices in Bath. They are a mix of journalists, bloggers, senior editors and sector specialists. Services include:

•  Content strategy •  Editorial calendar planning •  Project management •  Ideation •  Industry news •  Blog articles •  Evergreen content •  Top Tips •  ‘How to’ Guides •  FAQs

•  Press releases

•  Slideshare presentations •  Thought Leadership •  White Papers •  Case Studies •  Interviews •  Infographics •  Animated video •  Optimised website copy •  Repurposing/reformatting existing content

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Content Services

Keeping up with current thinking on SEO best practice is a never-ending challenge. Getting it wrong can mean you’re wasting your time, effort and budget on content which is having little benefit, or worse still, could actually be harming your ranking. Google views regularly updated content as a sign of credibility and relevance, rewarding websites that offer fresh content. But not just any old content will do; Google is becoming more and more ‘human’, and can now sense content quality, relevancy, and even grammar. The M2 team understands the relationship between content and SEO and can guide you through the ‘maze’of SEO in 2015. Services include:

•  Keyword research •  On-page optimisation •  Audits – Technical, Backlink & Content •  Website migration - SEO management •  Reporting

•  Penalty recovery •  Digital PR and marketing •  Content planning •  GWT/GA set up and reports

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SEO Services

Many companies make the mistake of designing and building their new website, before considering SEO. By this stage, there are often fundamental issues with the way the site has been built. For example, failure to correctly map url structure could seriously damage your search visibility, or forgetting to consider how content within the site will interact with the longer term content & SEO strategy. The time it takes to fix these issues delays the implementation of the on-going SEO strategy and often has a negative impact on current standings. Alongside the obvious benefits of avoiding bad practice, there are the ‘proactive’ elements of informed site architecture and optimised content. By involving an SEO consultancy from the beginning and throughout the process of design, build and migration, a solid foundation is set for a successful SEO strategy which will gain traction & results much faster. Complexities to consider:

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•  Change to CMS

•  Changes to content

•  Changes to architecture

•  Changes to URL structure

•  Changes to navigation

•  Changes to hosting

Website Migration – Why Consider SEO & Content Before Design & Build?

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People prefer to deal with companies that they know, like & trust. Providing quality, relevant, engaging content on a regular basis allows you to build relationships as you interact, inform, and influence your customers and potential customers. This interaction builds trust and the perception of your brand as ‘the expert in the room’ without bombarding your audience with sales messages, driving visitors directly to your website when they click on an article that’s caught their attention. Social media provides the ideal platform for organic link building and content distribution– assuming you have a consistent supply of great content! Services include: •  Strategy & campaign planning •  Daily post writing •  Daily monitoring of channels •  Interaction with discussions/comments •  Daily management (Scheduling posts)

•  Content curation (Third party content) •  Boosted / promoted content •  Influencer identification •  Social outreach

www.m2bespoke.com

Social Media Management

Right person – Right time! LinkedIn addresses the most common challenge associated with lead generation. A content driven LinkedIn campaign can be used to cover all stages of the typical sales cycle –

•  Raise brand & Individual visibility and reach

•  Build your reputation as a credible expert (brand and individual)

•  Grow your network of potential clients

•  Drive additional traffic to your website

•  Cultivate relationships as you interact, inform, and influence your audience

•  Generate leads

•  Continue to influence existing customers

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LinkedIn profile management

Industry News

Number of stories per week Number of Words £ Per story*

Industry News – Neutral tone

250-350 +/-500

£30.00 £40.00

Industry News + Personalised intro & call to Action

+/-500 £45.00

Industry News + Personalised intro & client commentary/insight

+/-500 £50.00

*Invoiced monthly

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Other services

Service Price Guide* (Ex VAT)

Tier One Content - E.g. Blogs, How to guides, Top tips, etc (from agreed brief) £15 per hundred words

Tier Two Content – Thought Leadership, Case Studies, etc (from agreed brief) £25 per hundred words

Tier Three Content – Senior Business Editor: Thought Leadership, Case Studies, etc (from agreed brief) £45 per hundred words

Tier Four Content - Sector specialist : E.g. Thought Leadership, White papers etc (from agreed brief) £60 per hundred words

Infographics (Source material supplied / simple concept) £400

Infographics (Research & concept development required) £600

Project Management / brief development / content planning / Ideation £50 per hour

Video / Animation POA

Social media posts (Shared across 3 channels) £5 - £7 per unique post

Social media - Outreach/Digital PR (to grow reach/followers/distribute content etc) £20.00 per 30 minutes

Social media - Audience interaction £20.00 per 30 minutes

Target Page Optimisation (TPO) – Optimised content, Titles, H1, Meta descriptions etc £160.00

Full website content review/audit and rewrite based on brand objectives, tone, competitors, SEO audit etc POA

Social media strategy / Content Strategy / Client workshops etc POA

LinkedIn profile / campaign management £250 set up / £40 per hour

SEO Services POA

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*Guide only – Resource material available / research required may affect the price

“We’ve been using the M2 Bespoke news service to feed our website blog along with Twitter and Linked-in on a daily basis for over a year. Having content that’s worthy of sharing delivered every day, makes the process quick and easy. Because of this our activity levels have increased, website traffic is up by 20% and our Twitter followers have increased from 750 to 23,000 in that time!” Sammy Mansourpour - The Agency Global “Although we’ve always understood the importance of refreshing our website content and engaging with our audience through Social Media on a regular basis, we were a little hit and miss at times. In the 3 months since we started using the Bespoke service, we haven’t missed a day!” Nick Dean – Adlib Recruitment

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Testimonials

“PaperlinX identified a potential market for our materials, one which we had not previously engaged with or targeted. We recognised that we would need to build an audience and generate trust with that audience, that’s where M2 Bespoke came in. M2 provided expert advice and insight, even before we started work, their research was pivotal to the success of the project. M2 drove our content marketing campaign, and hit all the right notes, their copy was delivered with just the right tone of voice. M2 Bespoke have delivered a more engaging, and considerably more successful campaign, than we could ever have managed without their expert help and support.” Nick Stragnell – Head of Digital Marketing – PaperlinX

Example: LinkedIn Publisher Platform

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Example: Build reach and credibility

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Example: WH Smith blog

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Example: WH Smith Social Media

Example: Misco – Industry News

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Example: Linked-in (Driving traffic back to website)

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Example: Evergreen

Ben Hollom Managing Director 0207 047 0211 ben.hollom@m2.com