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Airport solution
Contents
About M2Mobi
Schiphol Case
Roadmap
Next Steps
About M2Mobi
Clients
Full Service Mobile Agency
Technology Independent
Concept MaintenanceImplementationStrategy Marketing
AMCNavigation APPWhere is my doctor?
Partnership with:
Mijksenaar
Airport app worldwide
- Big success for Schiphol- First release in 2010- Base product with continuous improvement
Over1mlndownloads
N°1
Android iOS Windows Blackberry Mobile Web
Schiphol Functionality
Available for all platforms
News BannersSearch
Always available
Side MeNu
My flight
All flights
Shop
Map
Parking
Taxi
Trains
Buses
info
uPCoMiNg flighT
Push notifications
Walking route & time
to gate
detailed airline info
Taxi reservation
Parking reservation
Weather
Flight info & notificationsfor all airports
We offer flight notifications for arriving and departing airports
Notifications contain info about flight times, flight status, boarding times, gates, luggage belt, etc.
You can reserve a taxi ride to Schiphol or a parking spot at Schiphol
You can pay by creditcard
mCommerce: Taxi & ParkingIf you have a profile created and a trip planned, your booking is only a few clicks away, because we know who you are and at what time you will be at the airport
These offers will be more seamlessly integrated with the indoor navigation experience
Schiphol can offer certain discount products to users
People who go on a trip get a notification for a voucher three hours before they fly
Shopping Vouchers
Full social network integration
Be SocialThe world is connected
App for Chinese Travelers
The Chinese functionality welcomeshigh value Chinese travellers to Schiphol Airport
Times more
Click on commercial
200 € - 250k
Chinese travellers spend, on average, 4.6 times more on airport shopping than the average traveller does
Users of the Chinese version of the app, appear to click significantly more on commercial pages
Once the app reaches 30k downloads, it has the potential of reaching 200€ - 250k annual revenues
4.6
Incentive to Spend
AUTOMATed SIgN TrANSlATOr
Uses camera to recognise signs and translate them
Best Mobile App2014
Best Mobile App2012
Best Mobile App2011
Travelution Award2011
RoAdMAp
The problem
Passengers get lost in airports
Complex process Complexenvironment
Informationoverload
Insufficientguidance
Travel time to Schiphol
63 minutes
Check-in &security
28 minutes
Retail lounges
45 minutes
pier / Gate
70 minutes
Passengers spend too much time waiting at the gate
Source: Schiphol Group Facts and Figures
It is a stressful experience
Passengers opinions on the most stressful part of the journey
The solution
Personal guide
Or a digital guide
The opportunities
70%
of passengers carrya smartphone now
40%
Today,40% morepassengersuse mobileboardingcomparedto 2010
9 out of 10 passengers wantflight status info on mobiles,
self-boarding and transfer kiosks
Travel time to Schiphol
63 minutes
Check-in &Security
28 minutes
Retail Lounges
105 minutes
pier / Gate
10 minutes
our goal is to increase shopping possibilities both in & outside stores
Create Digital ShoppingPossibilities
IncreaseShopping Time
105 minutes 70 minutes
Profile
Real time location
Indoor navigationAirport loyalty system
Mobile and display shopping
Available time to shop
Transport ticketbox
Help travellers navigatethrough the airport
Extra service to passengers to buy their public transport tickets digitally
Countdown clock that helps the traveller assess the time left until departure
Offer shopping posibilities around the gate or other waiting areas
Ability to stimulate loyalty with frequent travellers through usage of the app
The airport solutionof the futurePersonalized offers based on...
Passengers opinions on the most stressful part of the journey
Our app can reduce stress & present personalized offers
Emotional needsexperience
physical needsFoods & drinks, Shopping, leisure
proximate needsWhere to go & How much time left
Passenger Experience
Revenue per Departing Passenger
DigitalShopping
PhysicalShopping
Departing Passengers
The conversion funnel
build measure learn
Retailers Airport
Passenger
Airlines
Working together to deliver value
Personalized advertisements
The Schiphol App aims to:
•reduce stress•Increase shopping time•Increase airport sxperience•deliver door to door travel support
door to door travel support
digital shopping walls
Use phone as identifier for personalised service
deliver at homedeliver to gatePick up on return
29th
August
2012
IMpRESSIoN MAZE
ITREE
What would that look like?
AIRPORT
Many of us experience a sense of stress onairports. As a result we tend to head off tothe gate way to early.
That means no more shopping, eating orenjoying many of the airports services.
With this Airport App you can relax and spend more time enjoying the airport.
What is my check-in desk number? is my flight schedule still valid? Where is my check-in desk?
ARRIVAL AT THE AIRPORT
AFTER CHECK-IN
What’s my gate number?how much time do i have left?What is the walking time to my gate?
TIME TO RELAX
i would like to shop.i would like to eat and drink.i would like to relax / recreate.
OFFERS
Coupons related to my destination.
SHOPPING
What are the special offers on this airport?Which shops are nearby?i want to buy that jacket. Where is the Tommyhilfiger shop?how much time do i have left?
• indoor positioning
• Waiting times at check-in & security • Shop & offers collaboration
What is required to do this?
M2Mobi Middleware
iPhone App
Android App
Windows Phone App
CMS
Airport Flights System
Responsive Website !!!!!!!!
Desktop Computers !!
Mobile Web
Tablets
International Flight Information Systems Weather Social Media
GIS System for Routing
Indoor Location Provider
ArchitectureArchitecture
Next steps
Build a partnership
•Create a world class mobile proposition•Increase revenue & airport experience•leverage M2Mobi’s platform & knowledge
