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MARKETING AGENCY 2013
MARKETING AGENCY
2013
The essence of our work is very easy to describe:
We ask correct questions correctly
WHAT DO WE DO?
How?Why?
What for?
What of…? Where?
At what places?
Which of these?What else?
When?Please specify.
Which?
Please name…?
How many?How often?
Which option?
Which one?
At which of these?
You should work with us because:
We are fastAny question you may have will be answered within a couple of hours. We are ready to implement even the most complex projects within a reasonable time.
We are punctual You can be sure you will get your results on time.
We love our clients A dedicated manager will be willing to report on your project’s status at any time of the day or night.
We know our jobIn our 12 years of work, we have put together a unique database on Russian consumers for your benefit.
We are flexibleWe will take on your project regardless of its size.
We are not greedyYou will love our prices and special discounts for regular customers.
We are meticulousYour questionnaires will be translated by professionals, without any loss of meaning.
We are can-do peopleWe have 80 call center operators and 3,600 pollsters across Russia and the former Soviet republics at our disposal to tackle practically any objective you may have.
You will enjoy working with us
WHY US?
ConsumerConsumer motivation
Consumer segmentationConsumers loyalty
Customer satisfactionPurchase decision-making process
RESEARCH AREAS
ManufacturerMarket volume/ market share assessmentCompany’s image
ProductBrand strength
Brand popularityBrand imagePackage testProduct test
Price test
PromotionAd test (TV commercials, print boards)Consumers’ media preferencesAd campaign effect evaluation
INFORMATION-GATHERING METHODS
Survey methodsIn-home interviews
On-street interviewsIn-store interviews
Telephone interviews (CATI)CAWI and CAPI interviews
Hall-tests
Panel researchOn-line – panelDiary-based surveys
Mystery shopperMystery shopperMystery caller
ObservationVideo observation
Eye-trackerShopper observation
Pedestrian and transport traffic measurementCustomer traffic measurement
Call-center80 workplacesProgrammed questionnaireAuto dialingAutomated interview Recording (wav/mp3)
Hall-tests4 locations for holding hall-tests
On-line panel350,000 respondentsAll Russian cities with population +100,000
RESOURCES
InterviewersOver 200 interviewers in Moscow7 staff supervisors
The geography of our operations covers Russia, Ukraine and Kazakhstan
GEOGRAPHY OF OPERATIONS
CLIENTS
Sergey Gnedkov Agency Director
EMPLOYEES
Has worked in marketing research since 1998. Prior to 2002, worked for large research agencies and FMCG companies. In 2002, founded the FDFgroup Marketing Agency. Has personally implemented over 400 research projects. Has developed several research methods for product, ad and price tests.Currently head of the company; supervises its key projects.ESOMAR member since 2009.MIPT graduate. Tel.: +7 (495) 755-22-24E-mail: [email protected]
Darya Kuznetsova Research Director
Has worked in marketing research since 1999.Has two degrees (MIPT and SU HSE). In 1999-2007, held leading marketing positions at large Russian companies. Her work experience with clients allows Darya to find the best solutions when preparing research instruments, with due account for all tasks the client faces. She is head of the Analytical Department atFDFgroup. Her specialization is FMCG markets. Has wide research experience in the telecommunications market.Tel.: +7 (495) 940-48-36E-mail: [email protected]
Graduate of the Sociological Faculty at Ulyanovsk University. Received a master’s degree at the RAS Institute of Sociology. Has more than 10 years of experience in research work. Has worked at the FDFgroup Marketing Agency since its foundation in 2002. Developed methods for 4р Test research projects (marketing mix: product test, price test, package and ad test). Her area of responsibility includes work with key clients. Her specialization is research work connected with market capacity assessment and consumer segmentation.
Has worked in marketing research since 1999 and at the agency since it was founded. Has personally conducted over 300 field surveys. Currently supervises all of the agency’s field research projects and its most complicated and non-standard field projects. Has experience in organizing and managing major projects (involving over 300 interviewers working simultaneously). Constantly develops and improves the standards of the agency’s field studies: develops field project control methods, incentive schemes for interviewers, etc.
Has worked in marketing research since 1999 and at the agency since it was founded. Supervises the company’s field projects and heads the quality control group. Supervises regional projects. Personally provides training for company’s contractors in regions. Has experience in organizing and managing major projects.
Oksana Kovtun Project Manager
Yuliya Papilova Head of Field Department
Mariya Shindyapina Deputy Head of Field Department
Has worked in research since 1999. Graduated from Moscow University of Science and Technology. Has wide work experience in data processing and analysis, from simple product tests to U&A research (cluster, factor, loyalty model building). Her specialization is Conjoint and web research. Supervises the most difficult and non-typical research at FDFgroup.
Oksana Schegoleva Project Manager
EMPLOYEES
CONTACTS
Office 102, 3/11, Gostinichnaya street, Moscow
Tel.: +7 (495) 755-2224
E-mail: [email protected]
www.fdfgroup.ru
We will be glad to cooperate with you!
