Date post: | 22-Jan-2018 |
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Technology |
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The Digital Mindset
Ashley RingroseSoap Creative & Bannerblog
+ random useless things
A DIGITAL BRIEF
5 min WorkshopCreate a banner (468x60) to support this TVC
Shitty Brief
ResultsA bunch of banner concepts?
Status Quo of Digital vs Traditional
What scares me as a digital creative?
When traditional advertising people start to think digital. Then they steal our clients,
work, talent and awards
Digital People suck at, while traditional are best at
Story TellingCopywriting
Selling in ideasWorking with media agencies
Getting big budgets >100k
However the #1 reason why digital is better than advertising...
We don’t have to do advertising From Iain Tate’s (Poke UK) talk
+ No media needed+ No budget restrictions
+ Can just do it
GAME
MOBILE APP
WIDGET
VIDEO SERIES
INTERACTIVE MOVIE
COMP
CONVERSATION (SOCIAL)
SURVEY
SERVICE
WE CAN MAKE A...
& MORE
NEED TO CHANGE CLIENT MINDSETS NOT TO BRIEF FOR
DIGITAL ADS
BUT BRIEF FOR DIGITAL SOLUTIONS
THINK DIFFERENT FOR DIGITAL
*Insight Stolen from Far Far’s Cannes Workshop
TRADITIONAL ADVERTISING
DIGITAL ADVERTISING
We should both be scared.
Breakthrough ideas NOT from agencies
And the #1 Youtube channel in the world?
Goodbye expensive digital graveyards
Hello multiple digital touch points
Niche
Super Niche
What about a site where people
post in postcards revealing secrets?
What about a site where people post photos of stupid cats?
What about a site about those
annoying ads on websites?
One Function Website
DATA IS SEXY
WOULD YOU LIKE TO SEE YOUR SPENDING HABITS
OVER THE LAST 20 YEARS?
YOUR CAMPAIGN MIGHT BE A DANCING BEAR BUT IF PEOPLE ARE DISTRACTED
THEY WILL MISS IT
5 min Workshop (v2)Come up with digital ideas (not ads) to support
Campbell’s Chunky
5 min Workshop (v3)Come up with a single function digital solution
for any brand
DIFFERENT IDEAS?
Good Luck**Actually no, lets maintain the status quo
Ashley Ringrosewww.soap.com.au
www.bannerblog.com.au