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Madhya Pradesh State Rural

Livelihoods Mission

ITEM VALUENumber of Districts 51Number of Blocks 313Number of Gram Panchayats 23010Number of Villages 52117Total Population (Census 2011) 7.25 crore

Rural Population 5.25 crore

Rural HHs in M.P.SC 17,50,684

ST 30,09,885

Minority 8,97,000

Others 54,22,709

Total 1,10,80,278

STATE PROFILE

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Outreach

Total Target Households 57,00,000Households Covered (till May 2015) 11,95,577

SHGs Formed/Revived (till May 2015) 1,01,637

25,665 SHG Bok-keepers trained and placed

28,590 Internal CRPs identified and trained.

125 Bank Mitras identified and 65 deployed

1,972 Master Trainers developed.

Social Capital

NRLP blocks: 46+16Non Intensive blocks with NRLM staff: 97+4

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TRAINING AND CAPACITY BUILDING

• 1,214 trainings have been imparted to staff.

• 21,765 trainings have been imparted to the SHG members.

• 944 trainings have been imparted to CRPs.

• 1,423 trainings have been imparted to Village Organizations.

• 1,025 exposures visits to various organizations and states by the staff and community.

• 529 workshops have been conducted.

Training Participants

Bank Savings, Credit Linkage and Documentation Mission Staff, SHG women and CRPs

Book-keeping Book-keepers

CIF and VRF Mission Staff, SHG women, CRPs

Convergence Mission Staff

CRP Role’s and Responsibility CRPs and Staff

Financial Literacy SHG and CRPs

Leadership Development SHG & VO CRPs, SHG women and VO leader

MCP Mission Staff, CRPs and SHG women

Micro Enterprise Development (MED) SHG women, Mission staff

NTFPs Based Micro Enterprise Development for Rural Livelihoods

DM, Producer Group Members & Leader, PFT

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TRAININGS UNDERTAKEN

Contd..

Training Participants

MIS Mission Staff

Orientation on Environment Mission staff, SHG women, CRPs

SHG Concept Formation and Management Mission Staff, CRP and SHG women

Revolving Fund’s Concept, its Utilization and Management

Mission Staff and SHG women

VO’s Book-keeping Book-keeper

VO’s Concept, its Formation and Management VO members and CRPs, Mission staff

Community Leadership and Conflict Management DM, ADM and Master Trainer

Soft Skills for Enhancing Professionals Effectiveness

Master trainer, PFT Coordinator

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Contd..Training Participants

Microfinance Mission Staff, SHG women and CRPs

Gender Sensitization SPM, ASPM, DM, ADM, Master trainer, PFT Coordinator, CRPs

Multi-stakeholder Analysis for Sustainable Livelihoods

DM, ADM, Master Trainer

Bank Mitra Concept, Work, Roles and Responsibilities and Banking

Documentation Process

Bank Mitra, Mission staff

MCP (TOT) DPM,DM

PIP DM, ADM, PFT Coordinator and CRPs

TOT ADM, PFT Member and CRP

Institutions and Legal Aspects DPM

e Book-keeping CRPs

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EXPOSURE VISITSBest Practice Sites Staff and Community (5600 Participants)

Community Training Centre Community, SHG, Mission Staff

Sanitary napkin Unit Mission Staff and SHG

Producer Group Community, Mission Staff and SHG

SHG Concept, Formation and Management

Mission Staff and SHG

VO Concept and Formation Mission Staff, VO President and Secretary

Bank Linkage Camp SHG leaders, CRPs and PFT

Karnataka Myrada Bankers

SERP Bankers

MP District Bankers

Village Development Process Village Youth

CRPs Roles and Responsibilities CRPs

Exposure visits to various offices Staff, VO leaders, Community cadre

MAJOR LIVELIHOODS ACTIVITIES

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Activity Beneficiaries

Improved agriculture 2,78,401

Farmers using improved seeds 1,95,492

Commercial vegetable cultivation 1,48,000

Community Managed Sustainable Agriculture 2,068

Orchard Development 1,500

Poultry 9,559

Apparel Production Unit 2300

Spices manufacturing and processing 7,531

Other MEDs 52,889

Dairy activities 38,355Other Activities• Toys making• Grocery shops• Handicraft• Agarbatti• Handlooms• Sanitary Napkin

Unit

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Status of Land-based Activities-NRLP

ACTIVITY NUMBER OF BENEFICIARY INVOLVED IN ACTIVITY

AREA UNDER CULTIVATION (ACRE)

BEFORE ACTIVITY

AFTER ACTIVITY

PERCENTAGE INCREASE

SRI Cultivation 39832 0.0 21956

CMSA (MPSRLM) 13343 0.0 6093.4 -

CMSA (SERP) 600

Turmeric cultivation 7254 866.67 4333.4 400%

Commercial vegetable production 1,10,526 6323 31615 400%

Potato cultivation 1202 376.25 1505 300%

Pomegranate cultivation 1409 0 2386

System of Wheat Intensification (SWI) 2292 0 1267 -

System of Mustard Intensification (SMI) 458 0 196.5 -

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Aajeevika Products

• Soap• Washing Powder• GroundNut seed• Corriander whole and powdered• Doormat• Dal Arhar• Honey• Gur• Nehru jacket• Murabba/ Amla Pickle• Lokwan Flour• Besan• Wheat- 306,322, lokwan• Wheat- Sharbati• Sharbati Flour

•Sanitary Napkins•Carpets•Pottery•POP Statues•Designer Bangles•Agarbatti•Turmeric•Gram Bold•Cow dung artefacts•RP-9 Mustard Seed •RN-3 Mustard Seed •Handloom•Bed Sheet/ Towels•Bamboo Products•Soybean Seed•Gram seeds

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Aajeevika Products

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OUR COLLABORATORS• SERP• MPVVN• BAIF• IIFM• MPWPPCL• HIH• Techno Serve• Syngenta• Digital Green• UN Women

• Reckitt Benckiser• HUL• Sidhi Vinayak, Pune• Horticulture

department• Veterinary department• In Pipeline• Chaitanya• AHF• WOW• Jai Kisan

SPECIAL INITIATIVES

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• Model Blocks and villages• Community Training Centre• Community Based Micro Finance

Institutions• Database of Unemployed Youth• Aajeevika Fresh• Low Cost Agriculture• BPL to Lakhpati• Farmer Producer Companies• Commercial Vegetable Production• Pomegranate cultivation• Cluster based activities• Defence Rallies• Plantation on Field Bunds• Computer Literacy to CRPs• Community based Micro Insurance

Institution

• e-bookkeeping• Mobile Tracking System• SMS based information system• Saturation Approach in providing employment

opportunity to unemployed youth-515 villages saturated

• Aajeevika Bazar• Aajeevika Haat• Call Centre• Aromatic Plantation (Pamarosa & Lemongrass)

• Projects MKSP SLACC Comprehensive Livestock Development

Programme Integrated Small Orchard Development

Programme

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MODEL BLOCKSDistrict Block

Sheopur Karahal

Barwani Rajpur

Dindori Samnapur

Special focus on these blocks; to develop them as models which can be replicated elsewhere

Major interventions-Comprehensive Livestock Development ProgrammeIntegrated Small Orchard Development ProgrammeSanjhi SehatDigital Greene-bookkeeping

MODEL VILLAGESComprehensive social and economic development of one village per PFT member

Major indicators:-• Aim to saturate 100% target families by 31st March 2016.• All school going children shall be going to school by 30th June 2015.• Job opportunity to all unemployed youths by 31st March 2016.• Ensured pensions and government entitlements to all the beneficiaries.• At least 1 activity based cluster will emerge in each block before 31st March 2017.• Before 31st March 2017, all BPL families will be earning an annual income of more than Rs. 1 lakh.• All SHG members shall attend Gram Sabhas.

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Contd..•100% toilet construction before 31st March 2017•100% seed replacement in agriculture sector by 31st March 2017•Open defecation free by March 31st 2017•To form committee to look into the issues related to gram sabhas•To prepare livelihood plans for families, depending on available resources and interest•To ensure awareness regarding all social security schemes•To commercialize vegetable production•Monitoring of various institutions like schools, aaganbadi kendra, PDS shops etc. by VO shall be done•Convergence with other departments •Plantation of economically viable species on field bunds

AAJEEVIKA FRESHOrganized Vegetable Marketing

153 Aajeevika Fresh in the state.

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Comprehensive Livestock Development Programme

PROJECT IMPLEMENTING PARTNER BAIF DEVELOPMENT RESEARCH FOUNDATIONProject Duration Five Years (2014-15 to 2018-19)

Project Coverage Three model blocks of Dindori , Sheopur & Barwani District

Establishment of 2 Livestock Development Centre in each block which includes Breed improvement, fodder development, Animal health camp- Depute Technical Person for providing livestock related

services - Working area of centre- villages in 10 to 15 km radius - Animals Covered

- Large ruminants: cattle and buffalo- Small ruminants: Goats, Poultry, Piggery

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Integrated Small Orchard Development Programme

PROJECT IMPLEMENTING PARTNER BAIF DEVELOPMENT RESEARCH FOUNDATION

Project Duration Five Years (2014-15 to 2018-19)

Project Coverage Model blocks of Dindori , Sheopur & Barwani District

• 500 beneficiaries in each block• Beneficiaries will start earning Rs

10, 000/month from the 3rd yearINTERVENTIONS:• Establishment of orchard of the

selected fruit variety• Utilization of border of orchard

for planting of multi purpose forestry and economic species

• Adoption of improved farming techniques, by capacity building of the participating farmers

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Placement Linked

Program 22.15%

Self Em-ployment 30.32%

Job Fair 47.53%

SKILLS & PLACEMENT -DATA BASE

Database of unemployed rural youth prepared in 3 categories: (“Gram Yuva Panji” at Village level)

Training and Placement Job FairR-SETIs

Database of about 2 lakh unemployed youths has been prepared in 46 NRLP blocks. Out of total registered youths, 23% are girls

Prepared and maintained by Village organizations

Database of unemployed youths

Saturation Approach in providing employment opportunity to unemployed youth-515 villages saturated

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Number of districts: 5Villages: 475SHGs: 2,945Families: 35340

Convergence with ICDS, NRHM, PHED, SBA, MDM

Sanjhi Sehat (Health and Nutrition Pilot)

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SANJHI SEHAT (HEALTH AND NUTRITION PILOT)

PROJECT TO IMPROVE THE HEALTH AND NUTRITION STATUS OF WOMEN AND CHILDREN BY PARTICIPATORY LEARNING AND ACTION PROCESSES WITH WOMEN SHGS

Coverage 5 districts

Promotion of Sanitary Napkin for Menstrual Hygiene Management has been included

A pilot testing for Health and Nutrition Program is being carried keeping in mind the following indicators:-1. Initiation of breastfeeding within one hour of birth

among new-born.2. Initiation of complementary feeding among infants

on completion of 6 months.3. Weighing of children in age group 0-3 years.4. Complete immunization among children.5. Reduced malnutrition among children (0-6 years).6. Complete ANC coverage for pregnant women.7. Institutional delivery.8. Home visits by Government frontline workers within

one month for home delivery.9. Households having access to utilization of toilets.

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CLUSTER BASED ACTIVITIES

Turmeric Cluster in Barwani, Shahdol and Sagar- 7,521 families are engaged

Potato cluster in Dhar- 1,202 beneficiaries Plantation of Pamarosa & Lemongrass in 300

acres in district Sagar -225 farmers Apparel Production- 2300 women of 9 clusters

involved Doormat- 330 women of districts Sagar, Sidhi

and Chattarpur

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FARMER PRODUCER COMPANY

56,000 shareholders

CBMFIProviding financial services to the members at their doorsteps.

2 Community Based Micro Finance Institution:-• Samriddhi (Pati Block, Barwani)• Pragati (Para Block, Jhabua

26 Farmer Producer Companies

Agriculture 17

Dairy 02

Poultry 02

NTFP 03

Spices 01

Orange 01

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CBMII

Progress: 2 CBMII• Saksham (Panna)• Tatyatope CBIF (Shivpuri

Community based Microfinance Insurance Institution provides insurance cover to SHG member and her husband in case of their death.

DEFENCE RALLIESIn coordination with Indian Army, organized several Defence Rallies for unemployed youth

Special orientation and training programs for youths before their participation in rallies

Established Aajeevika School Prashikshan Kendra in Anuppur

About 7000 youths placed through these rallies in last 3 years

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PLANTATION ON FIELD BUNDS

Species that are being grown in various districts:-• Drumstick• Bamboo• Aonla

A cadre of digitally literate CRP has been prepared by the mission. They are deployed in filling data in community portals. They also spread digital awareness among the communities.

COMPUTER LITERACY TO CRPS

CRPs have been positioned in 2 PFT offices

For providing alternative environment friendly livelihood options, and utilization of bunds of field in villages, plantation of economically viable species on the field bunds is being done.

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e-Bookkeeping Aims at equipping SHGs

with a web enabled software to capture its weekly and other major transactional details

With the help of software, the e-bookkeeper can provide up-to-date receipts, payment statements, income/ expenditure statements, and profit and loss account to SHG and individuals on demand

Mobile Tracking System

The system tracks the location of mission employees on Google map using the longitudinal and latitudinal data

SMS Based Information System

It is used for sending information/alerts through the medium of SMS to an individual, a group or community

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BPL to LakhpatiMPSRLM has been striving to bring BPL families to income level of Rs 1 lakh per annum. Till date 91483/90,000 families have started earning more than Rs 8500/month

COMMUNITY RUN TRAINING CENTERSThese training centres are run and managed by expert community membersThere are 8 such centres in the stateEstablished in government building, these centres have enough capacity for:• running training classes• accommodation (50 bedded)• space for establishment of mess• meeting hall• hygienic toilets

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Shops in the market area are allotted to SHG members in convergence with Zila Panchayat.Shops are owned and managed by family member of SHGs with various enterprises like cycle repair shop, barber shop, grocery shop etc.14 Ajeevika Bazaar

Ajeevika Haat is a platform for marketing of various SHG farms and non farm products, providing services to villagers and performing trading activity. MPSRLM has established 3 Ajeevika haats in Panna where more than 300 village entrepreneurs market their produce or provide various services like barber shop, dhaba, repair shops etc.

Similarly with convergence of Zila Panchayat 10 haats are established in Rajgarh, Sidhi and Vidisha.

AAJEEVIKA BAZAAR

AAJEEVIKA HAAT

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FIELD/TOUR GUIDELINESNo. of villages per month (Min.)

No. of days per month (Min.)

No. of nights halts per month (Min.)

State Officials 18 15 5

District Officials 30 15 5

Field staff Every villages of their respective cluster

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*All the employees are instructed to submit a detailed report of the field/tour conducted by them.

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MONITORING• Field visit conducted by the State officials:-– Tools/Meaures:-

Village level– 31 point format (Village profile and the extent to which the work has been

covered in a particular village).– 8 points (For improved financial inclusion). – Discussions with the members.– Review of the books of records.

District/Block/Cluster level– Meetings conducted with the DPM, DMs, PFT members and coordinators:

Discussions regarding scope of improvement and grievances of the staff.

• Nodal districts: State officials have been assigned the responsibility of atleast one district.

• CRP drives conducted to ensure proper updation of books of records.• Video conferencing: Monthly VC of the SMMU and all the DMMUs is

conducted.• Review meeting: Monthly meetings of all the state officials.• DPM meeting: Monthly meetings of all the DPMs and state level officials is.

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WORTH MENTIONING... 153 Aajeevika Fresh outlets established to sell fresh vegetables959 SHG members are the distributors of Hindustan UnileverPartnership developed with Vindhya Vally and private partnersEstablishment of Livelihood School in Anuppur, Disha Training Centre in

Rewa and Shaurya Sankalp Training Centre in Sagar Convergence with other departments and educational instites like IHM, ITIEstablishment of Call centres in Shivpuri and RewaMore than 4600 Skill Development Programmes organisedMore than 7000 youths placed through defence rallies in last 3 yearsPlacement opportunities to PTG girls1.48 lakh farmers engaged in Commercial Vegetable cultivation1, 34,630 thumb impressions replaced by signatures

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THANK YOU