CARS

GENRES

MICHAEL SAVOCA

CAR MAGAZINES

CAR AND DRIVER

ROAD AND TRACK

MOTOR TREND

AUDIENCE PROFILE-

CAR AND DRIVER

Adults Martial Status

Age Education

Men 9,674,000 90.7%

Women 992,000 9.3%

18-24 1,644,000 15.4

25-34 2,556,000 24.0

35-49 4,188,000 39.3

Median

Age39.6

Single 3,458,000 32.4

Married 5,947,000 55.8

Graduated

College

Or Better

3,121,000 29.3

Any

College

(Attended

College+)

6,672,000 62.6

AUDIENCE PROFILE-

CAR AND DRIVER

Managers/

Professional2,777,000 26.0

Sales/Office

Operations1,464,000 13.7

Natural

Resources1,091,000 10.2

Other

Employed2,473,000 23.2

Employed Household Income

$50,000+ 7,877,000 73.9

$75,000+ 5,201,000 48.8

$100,000

+3,685,000 34.5

Median

HHI$73,716

AUDIENCE PROFILE-

CAR AND DRIVER

Managers/

Professional2,777,000 26.0

Sales/Office

Operations1,464,000 13.7

Natural

Resources1,091,000 10.2

Other

Employed2,473,000 23.2

Employed Household Income

$50,000+ 7,877,000 73.9

$75,000+ 5,201,000 48.8

$100,000

+3,685,000 34.5

Median

HHI$73,716

Median Value of

Owned Home$204,299

Readers Per Copy 9.37

AUDIENCE PROFILE-

ROAD AND TRACK

TOTAL AUDIENCE % COMP

ADULTS 4,936,000 100%

Men 4,669,000 94.6%

Women 267,000 5.4%

AGE

18-24 672,000 13.6

25-34 804,000 16.3

35-49 2,322,000 47.0

Median Age 45.0

MARITAL STATUS

Single 1,391,000 28.2

Married 3,106,000 62.9

EDUCATION

Graduated College

Or Better1,597,000 32.4

Any College

(Attended College+)3,288,000 66.6

AUDIENCE PROFILE-

ROAD AND TRACK

EMPLOYED

Managers/Profes

sionals1,415,000 28.7

Sales/Office

Operations699,000 14.2

Natural

Resources/Cons

truction/Mainten

ance

Occupations

435,000 8.8

Other Employed 1,080,000 21.9

HOUSEHOLD

INCOME

$50,000+ 3,790,000 76.8

$75,000+ 2,671,000 54.1

$100,000+ 1,905,000 38.6

Median HHI $81,634

Median Value

of Owned

Home

$231,264

Readers Per

Copy8.63

AUDIENCE PROFILE-

MOTOR TREND

Established: 1949

Published: Monthly

Total Audience: 7,388,000*

Circulation: 1,122,117

Rate Base: 1,100,000

Subscribers: 1,050,386

Newsstand: 71,731

Readers Per Copy: 6.97*

Demographic profile

Male: 92%

Single: 32%

Married: 55%

Attended College: 63%

Working Full Time: 58%

Mean Household Income: $88,692

Median Household Income: $72,99

Mean Age: 43.1

Median Age: 42

AGE

18 to 24 Years: 15%

25 to 34 Years: 21%

35 to 44 Years: 19%

45 to 54 Years: 19%

55 to 64 Years: 11%

65+ Years: 14%

HOUSEHOLD INCOME

Under $40,000: 19%

$40,000-$49,999: 9%

$50,000-$74,999: 24%

$75,000 & Over: 48%

CAR AND DRIVER

Car and Driver is the voice and resource for

automotive enthusiasts and industry leaders.

With a journalistic focus on performance and

technology, Car and Driver is dedicated to

delivering leading-edge journalism on all things

related to cars.

ROAD AND TRACK

This magazine translates across every platform

they explore: personalities & locations,

motorsports & performance driving, vintage autos,

and new cars.

This magazine reviews new cars, used cars, road

tests, and discusses auto shows. They also

discuss future cars.

MOTOR TREND

Anchorage

text

Mastheadselling line

Central Image

Main coverline

coverlines

coverlines

puff

Left third

barcode

dateline

tag

Anchorage

text

Masthead

Central Image

Main coverline

coverlines

puffLeft third

dateline

tag

Anchorage

text

Masthead

Central Image

Main coverline

coverlines

coverlines

Left third

dateline

tag

MASTHEAD

This masthead is black, is in capital letters, and is in a

bold font to help draw the reader in. The font used is

Helvetica Extra Compressed. The color red is also used

to help appeal to the reader.

MASTHEAD

This masthead is black, is in capital letters, and is in a

bold font to help draw the reader in. Road & Track uses

the powerfully engineered fonts of FB Agency by David

Berlow and Stainless by Cyrus Highsmith. The color red

is also used to help appeal to the reader.

MASTHEAD

This masthead is usually red to draw reader’s

attention, but some times they use other colors.

The font is bold and capitalized to also help

attract readers. The font is Compacta.