-magic-a-l-l-y-brand development guide / draft 1

My start-up untangles your small dilemmas*so you can focus on your big dilemmas.

*usual, annoying, tangled dilemmas like: jewelry, hair, Newton’s balls, earphones, yarn, wires, chains, knots, cables, holiday lights, cords, ropes, seat belts, window blinds etc.

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the companycompany historyname brainstormingphilosophynaming ideascontemporary referenceshistorical referencestype explorationslogotype developmentlogotypecolor paletteb/w markcolor marksecondary typeimage stylemodular systembrand applications

the company

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-magic-a-l-l-y-brand development guide

-magic-a-l-l-y-brand development guide

the companycompany historyname brainstormingphilosophynaming ideascontemporary referenceshistorical referencestype explorationslogotype developmentlogotypecolor paletteb/w markcolor marksecondary typeimage stylemodular systembrand applications

company history

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13 August 2016, Friday, 07:01 am, London time – start of an unlucky and messy Friday morning for the 25 years old, 9 to 5 cubicle worker, Alex:… woke up after 3rd snooze, tried to open the vene-tian blinds, but cords were mixed up, extremely matted hair would not listen, favorite chain necklace was badly knotted...

Frustrated and late, she jumped in the car, just to find the seat belt tangled, as well… “What’s wrong with this day?!” she desperately looked at her last hope to

get to work – her college bike with twisted chains.Another chain of “surprises” was awaiting at the office: notification from boss and her Newton’s balls, paper clips, childhood slinky tangled on the desk.

The unfortunate day was unraveling too slow for the annoyed Alex and she only hoped to get to dinner without any more tangled nuisances.

...“If only there were a magic button…” she thought to herself…

13 August 2016, 17:01 pm – start of a lucky start-up for Alex!

-magic-a-l-l-y-brand development guide

the companycompany historyname brainstormingphilosophynaming ideascontemporary referenceshistorical referencestype explorationslogotype developmentlogotypecolor paletteb/w markcolor marksecondary typeimage stylemodular systembrand applications

name brainstorming (1/2 - mind map)

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the companycompany historyname brainstormingphilosophynaming ideascontemporary referenceshistorical referencestype explorationslogotype developmentlogotypecolor paletteb/w markcolor marksecondary typeimage stylemodular systembrand applications

name brainstorming (2/2 - name variations)

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-magic-a-l-l-y-brand development guide

gordygordiagordiangordiusgordi-usg-o-r-d-i-a-ng-o-r-d-i-a

gordg-orderedg-ordiangordONgorDEAL

gordalexgordalliealexgordallie gord

untangleuntangounknotuntwist

detangledetanglerdetangodetanGO-d-e-t-a-n-g-o-dtnglrntnglr

AlexandraAlexAlexaAlexisAllyAllieLexiLexa-a-l-e-x--a-l-l-y-

magically-magic-a-l-l-y--m-a-g-i-c-a-l-l-y-magicALLY

allyfixfixally

ally13ally050105011701

tangled / Gordian knot / Alexandrian solution / Gordias / Gordium

un-tangle / de-tangle

founder: Alex / Alexandra

founder: Alex + fix / solution

founder: Alex / Alexandra + date/time (13 Aug, 05:01 PM)

magic button + founder: Alex

1 simple

2 humble

3 friendly

the companycompany historyname brainstormingphilosophynaming ideascontemporary referenceshistorical referencestype explorationslogotype developmentlogotypecolor paletteb/w markcolor marksecondary typeimage stylemodular systembrand applications

philosophy

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-magic-a-l-l-y-brand development guide

1 -magic-a-l-l-y-

2 -a-l-l-y-

3 -d-e-t-a-n-g-o-

the companycompany historyname brainstormingphilosophynaming ideascontemporary referenceshistorical referencestype explorationslogotype developmentlogotypecolor paletteb/w markcolor marksecondary typeimage stylemodular systembrand applications

naming ideas

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-magic-a-l-l-y-brand development guide