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Mid-West Family Marketing / Phone (608) 273-1000 / Fax (608) 271-0400 midwestfamilymarketing.com 730 Rayovac Dr / Madison, WI 53711 Call Letters: WMGN-FM Target: ADULTS 25-54 MAGIC98.COM Dial Position: 98.1 FM Format: ADULT CONTEMPORARY Power: 36,000 WATTS 5:45am – 9am: 9am – Noon: Noon – 3pm: 3pm – 7pm: 7pm – Midnight: Pat O’Neill & Lanette Hansen Ginger Martin Julie Jacobs Jillene Khan Delilah ENGAGEMENT • • • Madison’s most family-friendly station creates long listener tune-in. Reach potential customers more often in an economically efficient manner. Heritage station with over 30 years in-format, including DJs with a history of creating loyalty with listeners. Magic 98 personalities are local residents who live, work, and play in Dane County. Brand your business through a medium which consumers adore and trust. Magic 98’s programming that combines local content with the best songs of the 70s, 80s, 90s, and today, markets directly to financially-established consumers. These are individuals who are at the economic peaks of their lives. Reach these consumers with significant disposable incomes. WHY MAGIC 98? MAGIC NOTES Today’s top hits, along with a mix of hits from the past. Magic 98 features artists such as Maroon 5, Prince, Journey, Pink, and Chicago. Specialty Weekend Programming including Saturday at the 70’s, Magic Sunday Morning, and Sunday at the 80’s Locally programmed and a strong supporter of the community. Involved in events such as Concerts on the Square, Madison Marathon, Koats for Kids, and the Community Baby Shower. WEEKDAY LINEUP Take advantage of the brand loyalty of the Magic 98 audience. Turn them into your customers. 26,217 MONTHL Y WEBSITE VISITS 54,706 MONTHL Y ONLINE STREAMS 1,860 APP USERS 10,084 LIKES 9,200 EMAIL CLUB MEMBERS
