Mid-West Family Marketing / Phone (608) 273-1000 / Fax (608) 271-0400

midwestfamilymarketing.com

730 Rayovac Dr / Madison, WI 53711

Call Letters: WMGN-FM

Target: ADULTS 25-54

MAGIC98.COM

Dial Position: 98.1 FM

Format: ADULT CONTEMPORARY

Power: 36,000 WATTS

5:45am – 9am:

9am – Noon:Noon – 3pm:3pm – 7pm:

7pm – Midnight:

Pat O’Neill &Lanette HansenGinger MartinJulie JacobsJillene KhanDelilah

ENGAGEMENT

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Madison’s most family-friendly station creates long listener tune-in.Reach potential customers more often in an economically efficientmanner.

Heritage station with over 30 years in-format, including DJs with a history of creating loyalty with listeners. Magic 98 personalities arelocal residents who live, work, and play in Dane County. Brand your business through a medium which consumers adore and trust.Magic 98’s programming that combines local content with the bestsongs of the 70s, 80s, 90s, and today, markets directly to financially-established consumers. These are individuals who are at the economic peaks of their lives. Reach these consumers withsignificant disposable incomes.

WHY MAGIC 98?

MAGIC NOTESToday’s top hits, along with a mix of hits from the past. Magic 98 features artists such as Maroon 5, Prince, Journey, Pink, and Chicago.

Specialty Weekend Programming including Saturday at the 70’s, Magic Sunday Morning, and Sunday at the 80’s

Locally programmed and a strong supporter of the community. Involved in events such as Concerts on the Square, Madison Marathon, Koats for Kids, and the Community Baby Shower.

WEEKDAY LINEUP

Take advantage of the brand loyalty of the Magic 98 audience. Turn them

into your customers.

26,217 MONTHLYWEBSITE VISITS

54,706 MONTHLYONLINE STREAMS

1,860 APP USERS

10,084 LIKES

9,200 EMAILCLUB MEMBERS