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Make actionWhy & how every idea should encourage an action

mary snauffer, iris worldwide@marysnauffer

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Every idea needs to encourage an actionAnd that action needs to create a digital footprintso their friends can see it and then take an actionand their friends can take an actionand their friends can take an action…

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What is an action? It’s an idea that creates participation

An Impression

You see it. You walk away.

How do you share it? Why would you share it? How do you pass it

on?

You can’t.

An action

You see it. You participate with it.

Your participation with it leaves a digital footprint your friends can

see. They can take an action.

More impressions for the price of 1!

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an idea that creates participation

An Impression An action

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...And digital footprints for their friends to see it and then take action

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Ideas that are just earning impressions are missing out…

big time

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Learn how to create ideas that encourage action

To increase your campaign’s reach (aka get more bang for your buck)To be memorable…

To, ahem, create a lasting impression

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Thank you!