Date post: | 12-May-2015 |
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Social Media |
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Making Sense of Social MediaTo Help Your Business Grow
By Lorri Ratzlaff
makingsenseofsocialmedia.org
makingsenseofsocialmedia.org
About Lorri
Became a Certified Social Media Manager in 2011
20+ years of administrative & accounting work
prior to becoming my own boss (so I know a little
of the corporate world)
I’m a bit of a tech nerd so my passion for social
media came naturally
Love being outside, getting exercise, just being
active
I LOVE Vancouver Canucks hockey and the WWE
I am a mom with 2 amazing adult daughters
makingsenseofsocialmedia.org
Today’s Objectives
1. Give You Specific Social Media
Objectives to focus on
2. Brief Breakdown of the Different
Networks
3. The REAL Value of Knowing Your
Target Market
4. Analysis & Overview of Each
Company
The New Media
“…many retailers have locked
themselves into the position that
social media is mainly a marketing
and sales tool.
It is still widely seen as a channel to
be used for pushing advertisements
and linking back to online stores.”
The New Media
The reality is that social media is
now an integral part of your overall
marketing strategy.
The New Media
Social Media Marketing succeeds
when Relationships are built and
sustained, and when we learn how
best to solve the problems of your
fans and followers.
That happens through listening and
engaging with them.
The New Media
makingsenseofsocialmedia.org
Social Media 101
Facebook is still the biggest kid on the block
makingsenseofsocialmedia.org
Social Media 101
Keys to a good Facebook post:
makingsenseofsocialmedia.org
Social Media 101
Graphics are more and more
critical:
makingsenseofsocialmedia.org
Twitter needs to be taken seriously…
Social Media 101
makingsenseofsocialmedia.org
A hashtag is a word or an unspaced phrase prefixed with the number sign ("#"). It is a form of metadata tag. Words in messages on microblogging and social networking services such as Twitter, Facebook, Google+ or Instagram may be tagged by putting "#" before them, either as they appear in a sentence or appended to it.
Social Media 101
What is a HASHTAG?
makingsenseofsocialmedia.org
Social Media 101
Marketers are taking advantage of this under utilized social network to build a deeper connection with their audience.
makingsenseofsocialmedia.org
Social Media 101
Use creativity and your imagination with Instagram filters when posting.
makingsenseofsocialmedia.org
Social Media 101
makingsenseofsocialmedia.org
Social Media 101
Pinterest … Bonus Points for Anything Bridal!
makingsenseofsocialmedia.org
Social Media 101
makingsenseofsocialmedia.org
Social Media 101
makingsenseofsocialmedia.org
Social Media 101
makingsenseofsocialmedia.org
YouTube is the #2 search engine on the web
Social Media 101
makingsenseofsocialmedia.org
Social Media 101
makingsenseofsocialmedia.org
Social Media 101
makingsenseofsocialmedia.org
Social Media 101
There are some predicting that by 2016 Google+ will surpass Facebook on “social sharing”
makingsenseofsocialmedia.org
Know Your Target Market
makingsenseofsocialmedia.org
Social Media Strategy
Analysis & Advice
makingsenseofsocialmedia.org
Social Media Strategy
Analysis & Advice
Facebook:
• Good consistency
with posts;
graphics are fun and
engaging
• Recommend Cover
Photo a little more
professional (I have
sample next screen)
• Fill out your About
section a little more
• Tab Apps – for e.g.:
Pinterest, Instagram,
Contests, Newsletter
• Use contests to grow
the number of fans
and engage them
makingsenseofsocialmedia.org
Social Media Strategy
Analysis & Advice
makingsenseofsocialmedia.org
Social Media Strategy
Analysis & Advice
makingsenseofsocialmedia.org
Social Media Strategy
Analysis & Advice
Other Social Networks:
• Google + : 3 pages,
this needs to be
addressed
• No other accounts
obviously found
• Need them for
balance – reaching
your target market
• More social
accounts helps with
SEM
• GREAT video, on a
non-branded
channel
• Social links above
the fold on website
makingsenseofsocialmedia.org
Social Media Strategy
Analysis & Advice
Facebook:
• Recommend: New
profile picture &
cover photo
• Could be branded,
more professional
and attractive
• Good consistency
with posts – more
graphics needed
• Talk about more
than what has come
into the store. While
that is interesting, it
won’t be enough to
keep your fans
interested.
makingsenseofsocialmedia.org
Social Media Strategy
Analysis & Advice
Facebook:
• You have two
Facebook links that
look exactly the
same, but one is a
Business and one is
a Person
• You need to change
the person account
to an actual person,
or delete it
makingsenseofsocialmedia.org
Social Media Strategy
Analysis & Advice
Other Social Networks:
• Google + : Local
Page is there, but
you do have a bad
review
• These should be
attended to when
possible (VERY
difficult with Google
now unfortunately)
• Your Facebook link
on your website
goes to the account
you are going to
change (it’s a
person, not a
business), so this
needs to be fixed
makingsenseofsocialmedia.org
Social Media Strategy
Analysis & Advice
Start using Social Media
Facebook:
• Create a Business Page
and post 5 – 10 times
per week
Twitter:
• The BEST listening
platform of the social
networks
Instagram:
• Your customers are
using it, so you need to
have a presence there
makingsenseofsocialmedia.org
Social Media Strategy
Graphics are Everything!
My Secret Weapon: Canva
makingsenseofsocialmedia.org
Social Media Strategy
Graphics are Everything!
makingsenseofsocialmedia.org
Social Media Strategy
Graphics are Everything!
makingsenseofsocialmedia.org
Social Media Strategy
Remember…
• Know Your Customer so you Know where to
REACH OUT to them on Social Media
• Tell Stories
• Be Original
• Get Creative
• Don’t tackle EVERYTHING – pick one or two
platforms, get REALLY GREAT at those,
then build on that
• Now … for that SPECIAL OFFER!
makingsenseofsocialmedia.org
I can most easily be reached online:
facebook.com/makingsenseofsocialmedia
twitter.com/lorriratzlaff
ca.linkedin.com/in/lorriratzlaff
Other contact information:info@makingsenseofsocialmedia.orgmakingsenseofsocialmedia.org604.852.0695
How to Reach Me
Making Sense of Social MediaTo Help Your Business Grow
By Lorri Ratzlaff
makingsenseofsocialmedia.org
For packages and rates:Please contact me.