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Making Social Media Work for YOU!

Robert B. FurrCounty Extension Director / 4-H Extension Agent

Mecklenburg County Cooperative Extension

http://mecklenburg.ces.ncsu.eduRobbie_Furr@ncsu.edu

May 16, 2012

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What Will We Do Today? Review social media statistics Take a detailed look at popular social

media sites Review criteria to establish an effective

social media presence

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Social Media Revolution

http://youtu.be/fpMZbT1tx2o

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In 2005, 8% of online adults had a profile

on an social network site. 35% had one in January 2009.

Today, 65% do.

Pew Internet & American Life Project (August 2011)

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In the past two years, social networking site use among users ages 65 and older has increased...

150%

Pew Internet & American Life Project (August 2011)

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During the same two year period, use by 50-64 year olds increased....

100%

Pew Internet & American Life Project (August 2011)

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52% of online adults using social networking sites have two or more different profiles.

Pew Internet & American Life Project (September 2009)

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Facebook Median age is 33 92% of social network users Average user has 130 friendsAverage user has 60 connections to pages, groups and events.

Twitter Median age is 31

13% of social network users

300,000 new users every day

LinkedIn Median age is 39 18% of social network

usersRecruiters account for

1 in 20 profiles.

MySpace Median age is 26

29% of social network users

3% global audience decline in 2008

Pew Internet & American Life Project (May, 2011)

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FacebookFrom 250 million usersworldwide in July 2009to 300 million users inSeptember 2009 to over 750million users in August 2011

140 million users in theUnited States in 2011

TwitterFrom 7 million users in March 2009

to 20 million users in August 2009 to over 250 million users in July 2011

99.4 million users in the United States in 2011

LinkedInFrom 13.6 million users in the United

States in August 2009 to 41.3 million users in August 2011

115 million users worldwide

Taken from Quantcast (August 2011)

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FlickrFrom 24.9 million users in February 2009 to 23.2 million users in February 2010 YouTube

From 74 million users in February 2009 to 135.7

million users in August 2011

More than 2 billion viewers per day.

Half of users are under 20 years old.

Taken from Quantcast (August 2011), Google (January 2012)

Google+Started in July 2011.

90million users as of February 2012.

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Facebook Status Updates

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Facebook User home page shows “feed”

PicturesVideoStatus updatesDiscussionsEventsNotesApplications

Facebook Page Specific to the organization Protects privacy of “likes” Protects privacy of individual posting on

behalf of the organization Photos Discussions Events

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Twitter What’s Happening – 140 characters!

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Twitter Followers Regular, short updates RT = retweet @_______ - direct message to a follower # - hash tag – groups tweets into

categories or threads

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LinkedIn All about making connections

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LinkedIn Connections (“friends”) Recommendations Professional network

Groups Subgroups

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Google+

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Google+ Connecting with people Circles Stream Tied to a google profile

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Blogs

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Blogs Online newsletters Reader comments Regular postings and updates Followers

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YouTube

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YouTube Post and view videos Search topics “Online Education” Welcome videos to your organization Orientation for volunteers Task videos for volunteers Documentary videos for projects Followers / subscribers

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Flickr and Picasa

Social Media – Getting StartedIdentify What is your goal? Which types of social media does your organization what to use? Why? Is it important to measure success? How?

Identity Establish an identity and keep it consistent across platforms Balance organizational goals with personality

Invest You get out of Social Media what you put into it

Interact Social media is about interactions, relationships and connections. It is not

about YOU and YOUR organization.

Info taken from: http://dannybrown.me/2008/11/30/the-four-is-of-social-media/

Setting up a Social Media Presence Organization logo Organization web site Organization contact email Short summary of organization (25-50

words) Detailed summary or organization

mission

Setting up a Social Media Presence Experiment with a few sites and stick

with the one(s) where your audience is. Schedule time to maintain the social

media site(s) – minimum weekly. Social media presence can start slowly.

Be patient and persistent.

The Social Media Cheat Sheet Blogs YouTube LinkedIn Facebook Twitter

Post articles for volunteer recruitment, volunteer opportunities, or organizational web presence.

Articles can link to your website or additional online resources.

Your blog can be open (viewed by anyone) or closed (invited viewers only).

Create basic videos that show volunteers how to complete certain tasks for your organization.

Create a welcome video that introduces your organization and staff to potential volunteers, inviting them to learn more and get involved.

Create a video that shows the work your organization is doing to impact your cause.

Create a group for your organization, and post articles, news, events, volunteer opportunities, etc.

Create a sub-group for volunteers to connect them to each other, and have a place to share pictures, stories etc.

Create a Facebook Page for your organization. Post pictures, videos, and update your status with news, events, volunteer opportunities, etc.

Multiple Admins

Create facebook events for your volunteer opportunities on Facebook, invite all of your Facebook fans to sign up.

Check out Causes on Facebook

Keep your followers updated on what’s happening with your organization, including blog posts, articles, office humor, etc.

Follow others in your cause area and pass along (RT) any of their Tweets that you find interesting.

Organize your volunteers using hashtags, especially for single days of service events with lots of people. “Lunch in 15 minutes. #HumaneVolunteers” )

Info taken from: Volunteer Match, Victoria Pacchiana

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QUESTIONS?????

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Resources “Social Media & Mobile Internet Use Among Teens & Young

Adults”; Amanda Lenhart, Kristen Purcell, Aaron Smith Kathryn Zickuhr; Pew Internet & American Life Project

2010 Nonprofit Social Media Benchmarks Study; www.e0benchmarksstudy.com/socialmedia

52 Cool Facts About Social Media, http://dannybrown.me/2010/07/03/cool-facts-about-social-media/

www.volunteerhoward.org; Mickey Gomez

www.volunteermatch.org

www.pewinternet.org