Making Video for Boring Business

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Hello, and welcome to our workshop

Making Video for Boring Business

Matt HederBrenton WilliamsonMaking Video for Boring Business


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The workshop name is.

Matt HederVideo Director

ApplesOregonMoviesOutdoorsMy DogBrenton WilliamsonCreative Director

BikingYard WorkFantasy and Sci FiDownhill SkiingVacation



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Im Matt Heder..

Wow Matt, not sure how to follow that..

Human Resources SoftwareIt doesnt matter what I type here because you probably fell asleep reading the heading.



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We work for what many would consider a boring business

Even boring business can be awesome with great video.



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However.guitar riff!!!!!!!!!!!!!!

Understand your brand limits.



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Were going to address 3 things you can focus on to make better video for boring business.

understand your brandwhat your role iswhat youre up againstwhat your resources areunderstand how your work can influence your brandunderstand the type of visibility youll getemotional impacttheres a lot of trial and error here, dont be afraid to push



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Weve found from boring business things that business people really like to draw boxes inside boxes.

Most of you probably fall somewhere into one of these boxes.

Can you give us an idea of how many people fall into each of these???

Build a roadmap based on objectives and resources.



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a single video is not a magic bullet, its a regular bullet

It maps well to some objects, not so well to othersIt maps well to some products, not so well to othersIt maps well to some audiences, not so well to othersHow do you know? Test, test, test.Identify specific objectives, then make videos for them - get granularIncrease engagement with sales repsWelcome customers to a free trialGet more social media followersApril fools prankRecruit like-minded candidatesInstruct team on good IT practicesMessage from the foundersHighlight an individualEngage an audience at an eventGive a tour of your product so it feels like a tour

Video Interview Video



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Candidates were struggling with the video interview thing. We decided to address it.


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Its hard to engage people in a booth with a dry presentation. Were experimenting with a different format.

Make it not boring.



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This is the fun part



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Remember how business people like graphs and charts and such?

limited resources, limited creative control



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This sucks, if its really bad you should probably find another place to work.

Creative control is about building trust, and getting more resources is about proving your worth.

In this case, you need to do both. Do that here by focusing on these things:

Trust: Show you can do great stuff with limited resourcesgreat writinggreat directionin-house talentstay on brandcollaborate with other teams

Prove Worth:make ROI transparentSocial Video - tracked the increase in social followersCareers Video - tracked traffic to the page and increase in qualified applicantsProduct Tour - will track leads and conversionsEngagement on web pages - test pages with videos vs. pages without videos (google analytics)lead scoring in SFMeasure shift in cultureinternal applaudenergy and buzz around video

Finally, push the envelope

Social Promo



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social promo

Share your vision better- we used storyboards to get buy in

Executive Dance Off



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Project Y

Dont be afraid to get a little crazy. Its actually not as crazy as you might think

limited resources, unlimited creative control



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Ah yeah, time to have some fun.

Take risks creatively but dont squander it. Focus on proving ROI.

Prove Worth:make ROI transparentSocial Video - tracked the increase in social followersCareers Video - tracked traffic to the page and increase in qualified applicantsProduct Tour - will track leads and conversionsEngagement on web pages - test pages with videos vs. pages without videos (google analytics)lead scoring in SFMeasure shift in cultureinternal applaudenergy and buzz around video

Dont squander creativitytake risk, be weirddevelop brand and storymaster your craftexperiment, trial and error

Information Technology Information



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ITI 2

Take risk, experiment, test the brand

but be careful not to squander that trust.

BambooHR Overview



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BambooHR Overview Video

- try new techniques

unlimited resources, limited creative control



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ugh, so frustrating. But its about gaining trust.

Building Trust:- Show you understand the brand and then push the envelope to make it better

Product Tour Intro



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Product Tour Intro

Do something that falls in line with what multiple parties wants, captures the brand, but still gives you creative outlet

Product Tour ATS



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Product Tour Intro

Do something that falls in line with what multiple parties wants, captures the brand, but still gives you creative outlet

unlimited resources, unlimited creative control



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dont mess this up!!!

We have nothing to say, cause wellweve never experienced it.


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Date post:	16-Apr-2017
Category:	Business
Upload:	brenton-williamson
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