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Making Yourself Known in theBlogosphere
October 27, 2010
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Heather Kelley, Interdisciplinary Nursing QualityResearch Initiative
Gretchen Wright, PR Solutions
Lisa Lederer, PR Solutions
Brian Pagels, Forum One Communications
Introductions
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What is the blogosphere and why
would I want to visit it?
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81,000 blogs are
created daily.
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versus
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A third of the public goesonline for news and 44percent of Americans saythey got news through one or
more internet or mobiledigital source in the last day.
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According to the Project forExcellence in Journalism andthe Pew Internet & AmericanLife Projects latest report,
most people still turn tomainstream media forcredible news information,even online.
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You can use blogs to:
Share information about news,
events, issues and research
Comment on news, events,
issues and research
Solicit other peoples opinions
on news, events, issues and
research
Generate a dialogue about news,events, issues and research
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INQRIs Journey into Social Media:
To Blog is Human
Heather J. Kelley-Thompson, M.A.
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To Blog is Human
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Luckily for INQRI
To Err is ALSO Human
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Via Twitter
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Via RWJF
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Via Your Pool of Colleagues & Grantees
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Via the Field of Experts
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December 2009 = 1,524 Visitors
December 2008 = 39 visitors
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An increase of
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INQRIBlog
GranteeUpdates
Alerts
RWJFTwitter
Events
Do I Have to Be Brilliant Every DAY?
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A Quick Word on Controversy
The Three Reasons Philadelphia Will Win the Whole Shebang
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http://rds.yahoo.com/_ylt=A0WTefgzzcFMo2AAUGejzbkF/SIG=13q43pjbo/EXP=1287855795/**http%3a//media.lehighvalleylive.com/sports_impact/photo/roy-oswalt-all-smiles-f67466044a205b1f_large.jpghttp://rds.yahoo.com/_ylt=A0WTefWFzMFMhDAAyJ2jzbkF/SIG=13kcjs0u6/EXP=1287855621/**http%3a//i.cdn.turner.com/si/2010/writers/tom_verducci/03/30/verducci.forward/roy-halladay-si2.jpghttp://rds.yahoo.com/_ylt=A0WTefVszMFMmjIA4WOjzbkF/SIG=12sp9345h/EXP=1287855596/**http%3a//blogs.delawareonline.com/philledin/files/2009/10/bilde-768017.jpg8/8/2019 Making Yourself Known in the Blogosphere [HC3]
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When Heather = Mommy
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Without Controversy
September 2010 = 731 Visitors
September 2009 = 432 visitors
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How Can I Help?
215-573-2981www.inqri.org
Inqri.blogspot.com
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How do I enter the blogosphere?
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Commenting on a blog
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Pitching bloggers
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Identify good blogs
(www.technorati.com)
Review the blogs youre
interested in
Find contact information
Draft a pitch
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Blog pitch
Introduce yourself
Introduce your idea for a blog
Provide bullet points on your blog
idea Provide links to supporting
information or to the web site that
illustrates the story
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A word about blog carnivals
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Find a blog that accepts outside
posts or look for blog carnivals
Learn about requirements or
specifications
Come up with and send a pitch
for your blog post
Write and submit a pithy,
interesting blog that invitescomments
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Posting on Another Blog
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They accepted my post!
They blogged about my
work!
Im so excited!Now what?
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For those about to start a blog
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You need a purpose
Listen
Participate (via Comments)
Decide Goals
Name
Approach
Editors
Schedule
Metrics of Success
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Presence Framework
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And now a few words on technology
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Pros Free hosted option at WordPress.com
Thousands of designs to choose from
Large developer community = improvements
and new features
New version 3.0 allows for custom content
types and taxonomies
Cons
Certain features (e.g. embedding video) areconsidered premium and require $
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Pros Designs can be tailored with a drag and drop
interface
Hundreds of designs to choose from
Cons No free version
Smaller community of developers than
WordPress
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Pros Free hosted version available
Good integration with Google products
Cons More limited design options
No developer community = fewer plug-ins
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Suggestions for popular content
Develop a series on a topic of interest
Experiment with lists (the top 5)
Author instructional / how-to posts
Keep it short
Directly encourage readers to comment
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Questions?
Forum One Blogs
http://www.forumone.com/blogs
Follow Brian:
@bkpagels & @forumone
Contact Brian:
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Questions & Answers
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W U
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Wrap Up
Next Wednesday Webinar
Human Capital Diversity Marketing
Outreach Update
Coming on December 1, 2010
2:00 3:15 p.m.
Presented by:McKinney
