MALAYSIAMALAYSIA

Creative industries can bedefined as those industries that emphasize individual creativity, skills and talent and have the potential for wealth and job

creation through the generation and exploitation of intellectual

property.

BIG aspirations from BIG aspirations from Creative SectorCreative Sector

Sourced from MDeC Creative Industry Baseline Study 2008. Scope is limited to TV, Film, Games, Digital Content, Animation, Advertising, Music and Radio .

Assuming nil Net Income Transfer from Overseas, the forecasted GNI in 2020 is also RM33b.

Creative Content GDP (2008):Canada 7.4%, UK 6.4%, Spore 5.6%, China 2.5%

RM 9.4

Billion

RM 33

Billion2008

GDP (1.27%)

CAGR11%

2020 (f)GDP (2.2%)

RM30b

GAP

What’s the GAP in 2020?

RM3b

EPP MY Creative Content

RM33b

Total Creative

Contribution

CAGR 11%

GNI 2020 (f)Creative Content

1 To generate economic growth through financial returns generated from creative activities.

2 To increase investment in the related areas and supporting industries.

3 To enhance and strengthen the existing companies thus open career opportunities and reduce the unemployment.

4 To increase the number of experts and activists in the industry.

 

5. To encourage research and development that is crucial in promoting the industry.

6. To improve the product patent measures of the creative industry.

7. To raise awareness on intellectual property.

8. To strengthen international relations and cooperation.

Strengthening the creative industry of the nation based on creativity

and innovation in order to contribute to the high-income

economy.

The SCOPE OF CREATIVE INDUSTRYThe SCOPE OF CREATIVE INDUSTRY

1. Weakness in the institutional framework of legislation, enforcement, coordination and monitoring.

2. Low awareness of the creative industry’s potentials

3. Intellectual Property issues4. Human Capital Development issues5. Technology6. Funds and Financial Incentives7. Marketing and Promotion8. Infrastructure9. Research and Development10.Competition

STRATEGYSTRATEGY• Strategy 1 : To strengthen the human capital 

through specialised training, learning and creative opportunities.

• Strategy 2 : To create a conducive environment  by establishing institutions, infrastructure and financial support  (incentives / funding / investment).

• Strategy 3 : To ensure that the Malaysian brand products are accepted in the local market and able to compete in regional and international markets.

STRATEGYSTRATEGY• Strategy 1 : To strengthen the human capital 

through specialised training, learning and creative opportunities.

• Strategy 2 : To create a conducive environment  by establishing institutions, infrastructure and financial support  (incentives / funding / investment).

• Strategy 3 : To ensure that the Malaysian brand products are accepted in the local market and able to compete in regional and international markets through the  continuous promotion.

• Strategy 4: To increase research and development efforts in the creative industry.

• Strategy 5 : To encourage innovation and technology application and to increase local expertise towards advancement in the creation of products and works of creative industries.

• Strategy 6: To encourage the support and involvement of private companies, government-linked companies (GLCs) and multinational companies (MNCs)  in developing the nation's creative industries.

• Strategy 7: To fortify the supporting industries.

STRATEGYSTRATEGY

• Strategy 8: To manage, implement and enforce laws, acts, and regulations on copyrights in order to strengthen the regulatory processes for the product and work of the creative industries.

• Strategy 9: To develop  creative industry intellectual property  as a new commercial asset.

• Strategy 10 : To instil appreciation and  positive  

perception amongst the society regarding the image,  potential and the future of creative Industries .

• Strategy 11: To utilise governmental creative institutions and non-governmental organisations(NGOs) as partners in the development of creative industries.

STRATEGYSTRATEGY

Pre-production

Pre-production ICON (MDeC)ICON (MDeC)

Creative Content Scholarship (MOSTI)Creative Content Scholarship (MOSTI)

Computer Generated Images - CGI (FINAS)Computer Generated Images - CGI (FINAS)

MAC3 Co-production (MDeC)MAC3 Co-production (MDeC)

MSC Malaysia Intellectual Property Creators Challenge (MDeC)

MSC Malaysia Intellectual Property Creators Challenge (MDeC)

Indigenous Creative Industry 2 (MDeC)Indigenous Creative Industry 2 (MDeC)

BSN Industry Creative Loan /MICCBSN Industry Creative Loan /MICC

Creative Industry Development Fund (MCMC)

Creative Industry Development Fund (MCMC)

Production and National Heritage Film Fund (FINAS)

Production and National Heritage Film Fund (FINAS)

Animation Film Production Fund (FINAS)Animation Film Production Fund (FINAS)

Film, Arts Multimedia Development Fund (FINAS)

Film, Arts Multimedia Development Fund (FINAS)

Documentary production Fund (FINAS)Documentary production Fund (FINAS)

ProductionProduction

Post-production

Post-production

Talent development

Talent development

NKEA Fund

Non-NKEA Fund

12 Funds Available For Creative Industry

TotalRM11m

Total>

RM357m

Creative Industry Loan (BSN)

To finance the production of creative products for commercialisation

CREATIVE INDUSTRY LOAN CREATIVE INDUSTRY LOAN  EVALUATION PANEL, KPKK EVALUATION PANEL, KPKK

Panel on Creative Content KPKK MDEC Relevant agencies

• Terms of Reference Evaluate the proposal Recommend to BSN Within 1 week

PANEL ON CREDIT EVALUATION, PANEL ON CREDIT EVALUATION, BSNBSN

• BSN Credit Committee Ministry of Finance MDEC FINAS Bank Negara Other parties

Evaluate the financial aspects Within 1 week

APPLICATION REQUIREMENTSAPPLICATION REQUIREMENTS

 Sole Proprietorship, Joint Owners and Companies

The Company shareholders shall be at least 50% Malaysian

CREATIVE INDUSTRY CREATIVE INDUSTRY LOAN STATUS UNTIL 30 APRIL LOAN STATUS UNTIL 30 APRIL

20122012

• Application Received = 385

• Approved = 182

(RM164m)

CREATIVE INDUSTRY GRANT CREATIVE INDUSTRY GRANT APPLICATION  AND EVALUATION APPLICATION  AND EVALUATION 

PROCESSPROCESS

reject

CommitteeAppeals

GRANT FUNDING REQUIREMENTS GRANT FUNDING REQUIREMENTS 

1. Creative Industry Grants can be used to finance:– Professional fees for artists, production

crews and other related workers– The cost of production set, props and

other related material– Procurement of equipment, hardware and

software– Consultancy– Copyright registration

1. Creative Industry Grants can be used to finance:– Professional fees for artists, production

crews and other related workers– The cost of production set, props and

other related material– Procurement of equipment, hardware and

software– Consultancy– Copyright registration

GRANT FUNDING REQUIREMENTS GRANT FUNDING REQUIREMENTS OF CREATIVE INDUSTRIESOF CREATIVE INDUSTRIES

• Financing for the purchase of assets, hardware and software does not exceed 20% of the total funds requested.

• Applicant is eligible for funding only one project. Application could only be considered after the success of previous projects and not more than three times.

• Applicants who have received financial support in the form of grants from other sources are not encouraged to apply for the same project for the same phase.

• Financing for the purchase of assets, hardware and software does not exceed 20% of the total funds requested.

• Applicant is eligible for funding only one project. Application could only be considered after the success of previous projects and not more than three times.

• Applicants who have received financial support in the form of grants from other sources are not encouraged to apply for the same project for the same phase.

5 SECTORS and 4 ENABLERS established to 5 SECTORS and 4 ENABLERS established to partially fill up the GAP in 2020partially fill up the GAP in 2020

Enabler : Marketing, Sales and DistributionEnabler : Marketing, Sales and Distribution

Enabler : Human Capital DevelopmentEnabler : Human Capital Development

Enabler : Intellectual PropertyEnabler : Intellectual Property

Enabler : FinanceEnabler : Finance

to partially fill up the GAP

Creative Sector

Sector MusicSector Music

Sector Visual Arts & Craft

Sector Visual Arts & Craft

Sector Performing Arts

Sector Performing Arts

Sector Film &

TV

Sector Film &

TV

Sector Digital

Content &

Multimedia

Sector Digital

Content &

Multimedia

DIKN LAB OBJECTIVESDIKN LAB OBJECTIVES

1. To develop the catalytic projects to help realise DIKN.

2. To ensure catalytic projects are tied with key performance indicators.

3. To ensure indicators are economic centric.

4. To provide a programme through to 2020.

Creative sector is an emerging source of Creative sector is an emerging source of income to Malaysia and DIKN Lab sets to income to Malaysia and DIKN Lab sets to contribute … contribute …

GNI2012-2013: RM2.928b

Investment2012-2013: RM55.5m

Job2012-2013: 20,354

Quick Wins Catalytic Projects2012 - 2013

Quick wins in 2012 and 2013 Quick wins in 2012 and 2013 Sector Projects Owner Investment Total Investment

Music 1. Marketing & Promotion2. Talent Development

RIM/KPKKKPKK

RM6,000,000RM 500,000 RM6,500,000

Visual Art & Craft

1. Market Capture2. Design Improvement3. Entrepreneur Development

Balai Seni Visual NegaraKraftangan MalaysiaKraftangan Malaysia

RM1,000,000RM5,000,000RM5,000,000 RM11,000,000

Performing Arts

1. Developing content (Theatre) through collaborations with foreign artists and known establishments.

2. Talent pool growth through grassroots program.

3. Matching grant as seed funding to promote sustainability and Malaysian content

4. Creation of Performing Arts Hotspots and gazette busking zones.

JKKN & Industry Players

JKKN & Industry Players

JKKN & Industry Players

JKKN & Industry Players

RM5,000,000

RM5,000,000 RM10,000,000

Film & TV Film:1.Project Script Bank.

TV:1.To revise fees for content commissioning.

FSCCC / FINAS

RTM

RM2,000,000

RM10,000,000 RM12,000,000

Digital Content & Multimedia

1. Pilot Adoption of National Mobile Action Code ( MCode ) Initiative for Tourism/Heritage sites

(PILOT: Muzium Negara).

ADAVista/MDeC RM1,000,000 RM1,000,000

Quick wins in 2012 and 2013 Quick wins in 2012 and 2013 Sector Projects Owner Investment Total Investment

Marketing, Sales & Distribution

1. KLCCIM KPKK RM10,000,000 RM10,000,000

Human Capital Development

1. Conduct skills upgrading training programs by respective government agencies / industries / NGOs and Community Based Organizations (CBOs).

2. Training of Trainers (ToT) program.3. Establish Creative Chair (Pilot).

Department / Agency / Industry / NGO / CBO

KPKK / UNESCOMOHE / KPKK

RM1,000,000

RM1,000,000RM3,000,000 RM5,000,000

TOTAL RM55,500,000

Quick wins in 2012 and 2013 Quick wins in 2012 and 2013 Music Music

Sector Projects Owner Start Date End Date Expected Outcome GNI, Investment, Job

Music Anti Piracy (Physical & Digital)

MyIPO Immediate Ongoing • Enforcement of Digital Anti Piracy Act.

• Implementation of Copyright Court

• Identification of Hot Spots – Digital & Physical

• International benchmarking.

• Industry dialogue with regulatory body.

• Draft, Approval and Signing of Digital Code of Conduct MOU.

• Implementation – Amended Copyright Act 2011

GNI (OVERALL PROJECTS)

2012 – RM 200mil

2013 – RM 210mil

INVESTMENT

- NIL

JOB (OVERALL PROJECTS)

2012: 3,500

2013: 3,700

Quick wins in 2012 and 2013 Quick wins in 2012 and 2013 Film & TVFilm & TV

Sector Projects Owner Start Date

End Date

Expected Outcome GNI, Investment,

Job

Film & TV

(Film)

1. Content & Intellectual Property

• FSCCC

• Project Script Bank

• To establish IP Ownership body like MACP for royalty monitoring & collection.

• Enforcement of anti-piracy measures

CCI-SCFINAS MOF

FSCCC FINAS

MYiPOMCMC

KPDNKK/KDN

Q2’2012 Q4’2012 • This council will be made up of above the line key personnel from the industry and Government representatives from MOF, FINAS, and MCMC, & MDEC.

• Script development fund to encourage production of new scripts & projects (further generated); matching grant

• IP to Creator New IP ownership sharing

structures 50% ownership to creators

by 2013 Body to extend function

monitor industry issues.

• Reduce piracy of local content by 50%

Enforcement officers ensure local products not pirated

ENABLER

INVESTMENT RM2mil

ENABLER

ENABLER

Sector Projects Owner Start Date

End Date Expected Outcome GNI, Investment, Job

Film & TV

(Film)

2. Funding

• To set up Creative Venture Capital fund

MoF Q1’2012 Q4’2012 Better quality products-knowledge exchange –-jobs created -expertise--marketability increased.

ENABLER

ROI – Govt take equity.

Quick wins in 2012 and 2013 Quick wins in 2012 and 2013 Film & TVFilm & TV

Sector Projects Owner Start Date

End Date

Expected Outcome GNI, Investment,

Job

Film & TV

(Film)

3. Revenue Sharing and regulatory

• To revise box office takings ratio

FSCCC/AGC/FINAS

Q2’2012 Q4’2012 •Local and International advisors engaged.

• Producer get higher cuts from box office shares • wealth sharing • attract investors•Look at anti competition act.

ENABLER

•No. organisation can participate in more than 2 of the 3 film industry activities (production, distribution, exhibition)

FINAS Q2’2012 Q4’2012 Enforcement of Finas Act ENABLER

Quick wins in 2012 and 2013 Quick wins in 2012 and 2013 Film & TVFilm & TV

Quick wins in 2012 and 2013Quick wins in 2012 and 2013Human Capital Development Human Capital Development

Sector Projects Owner Start Date End Date

Expected Outcome GNI, Investment, Job

Human Capital Development

1. Creative Industries Education

IPTA/IPTS / Boutique institutions / Community College revisit and review program to meet creative industry demand.

MOHE / KPKK

June 2012 Dec 2013 Graduates that meet industry demand and employability

INVESTMENT: - NIL

JOB: 5500

Increase the number of students enrolment in art schools

MOE June 2012 Jan 2013 100 new students for new intake 2013

INVESTMENT: - NIL

Sector Projects Owner Start Date

End Date

Expected Outcome

GNI, Investment,

Job

Human Capital Development

2. Creative Industries Training

Conduct skills upgrading training programs by respective government agencies / industries / NGOs and Community Based Organizations (CBOs)

Department / Agency / Industry /

NGO / CBO

June 2012

Jan 2013

Skilled creative industry workers

INVESTMENT: RM1mil

Job: 372

Expand scope of existing Creative Industry Lifelong Learning Program (CILLP) under MDEC to include other sectors of the creative industry

MOSTI / KPKK

March 2012

Dec 2012

Skilled creative industry workers

INVESTMENT: - NIL

Job: 100

Training of Trainers (ToT) program KPKK / UNESCO

June 2012

Dec 2012

Skilled trainers for creative industries

INVESTMENT: RM1mil

Quick wins in 2012 and 2013Human Capital Development

CREATIVE ROADSHOW (JELAJAH CREATIVE ROADSHOW (JELAJAH KREATIF)KREATIF)

To create awareness among the creative artistes.

To provide inspiration and opportunities for creative artistes to participate actively in creative industries programmes.

To stimulate and motivate artistes to continue producing outstanding and competitive creative works/products.

To disseminate information on available efforts and fund  for the development of creative industries.

THANK YOUTHANK YOU