MALE PORTFOLIO 2016

EDITORIAL VISION ShortList’s strapline is ‘For men with more than one thing on their minds’, and that simple idea has created a publishing phenomenon. Launched into a world dominated by flesh-obsessed, downmarket lads’ mags, ShortList tapped into a huge audience of men who felt they weren’t being spoken to. By crediting readers with intelligence, and honestly addressing their needs and concerns in the modern world, ShortList hit a nerve.

Now the men’s market leader, and an established part of the working weeks of sophisticated metropolitan commuters, the magazine is bucking the trend of decline that our rivals are facing. With an average ABC figure of 505,562 a week, we’re in a unique position of being both highly aspirational and having a wide reach.

Exciting recent developments have included the integration of our style brand MODE into the main magazine for twice yearly takeover issues, which resulted in our biggest ever issue when it launched. We’ve also launched the ShortList Film Club, sponsored by Stella Artois, which gives readers a chance to see the coolest new films for free, further solidifying our commitment to film. Fashion stores report sales of products improving by huge margins if they’re featured in our style section (M&S saw sales of a tweed jacket up by 750 per cent in the four days after it was our ‘Essential Purchase’). Film companies have told us our coverage is a driver for ‘breaking’ films (Icon Films revealed our coverage of Drive enabled it to extend its cinematic run).

Given such an exciting position, we feel the sky is the limit for ShortList. We’re aiming to keep our eyes on the cutting edge of the mainstream to ensure we’re turning our readers on to the essential new trends in entertainment, technology and fashion. To push the look of the magazine so that it’s the most eye-catching around, with the boldest covers and the most stylish design. To break new stories and showcase our incredible team of journalists. To make the magazine a modern, interactive experience that dovetails with our exponentially growing website. And to keep speaking to our readers in an honest way, which represents their desires, and fears, in a rapidly changing world.

Essentially, ShortList is becoming bigger than ever, operating with the authority you’d expect of the market leader, without losing its common touch.

We’re deeply proud to be putting out such a publication every week for our readers. Because men really do have more than one thing on their minds.

Joe Mackertich, editor

FROM THE PUBLISHERPublisher Darren Sital-Singh says: “Since our launch in 2007, ShortList has gone from strength to strength, winning 21 prestigious awards and dominating the men’s lifestyle magazine ABC market share, reaching upmarket men on a scale never before achieved. With an engaging mix of intelligent editorial and striking imagery across a range of topics including news, sport, film, cars, style, grooming, technology, food and drink, ShortList is the magazine for men with more than one thing on their minds, and a healthy disposable income in their wallets. Our free distribution model – by hand at major commuter points in key cities, via airports, trains and terminals, city institutions, gyms and retail outlets nationwide, and direct delivery to businesses – takes ShortList into the heartland of the elusive ABC1 25 to 40-year-old urban man, striking a chord with readers, advertisers and the industry alike.”

THE AUDIENCE● 86 per cent aged 25-55 (average age is 34) ● 85 per cent ABC1 ● Average personal income is £44k (household is £62K) ● Image conscious and like to look good; regularly update their wardrobe ● Three in four readers agree ShortList gives them ideas of things to buy● Try to keep up to date with the latest developments in technology● 70 per cent spend 15-30 mins reading an issue of ShortList, with one in five spending more than an hour ● 41 per cent share ShortList with at least two other people once they have read it● Agree with paying extra for quality goodsSOURCES: SHORTLIST READER SURVEY 2014

STYLE AND GROOMINGStyle director Adrian Clark says:“A modern, metropolitan man, our reader is style-savvy and cares about looking good, with fashion, grooming and accessories a crucial consideration in his everyday life. Our style pages celebrate luxury merchandise and, reflecting the way that men consume today, also offer affordable alternatives.

“The ShortList man is on top of trend information and has an educated sense of style. Our job is to help him realise those trends, guiding him to where he can find the best products, from high-end to high street. On a weekly basis we deliver product-led features covering fashion, grooming and accessories, while dedicated news pages at the front of the magazine offer informative and insightful editorial.

"Twice a year we dedicate an issue of ShortList (spring in March, and autumn in September) to a MODE takeover, a seasonal celebration of style including opinionated features and showcases of useful and vital products.

“From a Tom Ford suit spearheading the trend for double-breasted tailoring and a state-of-the-art moisturiser from La Prairie that includes caviar, to spotlighting a new slimline cut of tailoring at Reiss and the best pick-me-up anti-fatigue creams for less than £5 we never alienate and we never patronise. We simply offer well-informed and edited choices.“

FILMFeatures editor Chris Mandle says: “Our talent access is second-to-none, with our covers and pages regularly featuring the film industry’s most famous and influential names, plus exclusive images and behind-the-scenes reports from upcoming major titles. But we also go beyond the mainstream, championing new talent, giving exposure to exceptional films that might otherwise be missed and taking an intelligent, sideways look beyond the industry, whether that’s spending a weekend with people who live by the Jedi code or a fashion shoot with a CGI chimp.”

IN-DEPTH FEATURESShortList is a compelling and entertaining read. We always strive to

deliver journalism that counts. From exclusive interviews, such as those with David Cameron, Edward Norton and Noel Gallagher, to guest edits from Lord Alan Sugar and Ian Hislop, via guides to selecting steak and

pieces on working with your father, the depth and breadth of our editorial focus is unparalleled in the men’s market. Every week we deliver

laughs, incredible facts, mindblowing photography and deal with the weighty issues affecting our readers’ lives.

REGULAR CONTENT ShortList‘s regular franchises – from Notebook to Train Delay Playlist– deliver the cutting edge of the mainstream to ensure that our readers

feel knowledgeable when it comes to discussing essential new trends in music, technology, films and fashion, to name but a few.

ONLINE Editor Joe Ellison says:“As the UK’s biggest upmarket men’s lifestyle website, shortlist.com continues to dominate its market with more than one million unique users per month. Drawing its audience with irreverent tone and up-to-the-minute coverage of film, music, sport, design, style, virals and more, the website continues to flourish as a daily digital destination for the discerning man about town.“

THE AUDIENCE● Monthly impressions*: 17 million● Uniques*: 1.8 million● Twitter followers: 73,000● Facebook likes: 203,637● 57 per cent of ShortList readers visit

shortlist.com at least once a week*INCLUDES DESKTOP AND MOBILESOURCE: GOOGLE ANALYTICS

MR HYDE Editor-in-chief Joe Mackertich says:“Mr Hyde is a daily email aimed at London’s sophisticated men. It covers style, grooming, technology, entertainment and the wealth of cultural opportunities available in England‘s capital – whether that is exhibitions and the theatre, or pop-up restaurants and cocktail bars. But Mr Hyde isn’t just content to report on these events, we strive to make them happen, too. We run supper clubs, we’ve launched a beer discovery night with Meantime and curated a collection of premium photography for online retailer Sonic Editions. We’ve also launched the annual Mr Hyde National Burger Day, which features discounts at restaurants around the country and a flagship street food event.”

AUDIENCE● Subscribers: 81,000+*● Twitter followers: 13,200● Facebook likes: 12,000● Average reading time: seven minutes● ABC1: 87 per cent● 58 per cent aged 18-44● Average income: £60k ● 53 per cent access Mr Hyde on their

mobile phone at least once a week● 38 per cent read ShortList every weekSOURCE: MR HYDE READER SURVEY 201�* SUBJECT TO CHANGE

COMMERCIAL OPPORTUNITIES● 300x600 display – £50CPT● Display takeover (300x600/

800x200) – £65CPT● 300x600 advertorial – £75CPT +

£250 net production● Bespoke partnership email –

£100CPT + £1,500 net production

LIVERPOOL

GLASGOW

MANCHESTER

BIRMINGHAM

EDINBURGH

NEWCASTLE

LEEDS

LONDON

ABERDEEN

SHORTLIST UNIQUE LOCAL AND NATIONAL DISTRIBUTION NETWORK● Every Thursday nationwide;

every Wednesday evening in some cities

● Hand distribution targeting ABC1 men working in major UK cities

● Week-long direct distribution deals with: - Gyms - Fashion retailers - Airports and airlines - Hotels - Direct business subscriptions

LONDON DISTRIBUTION STATS● 147,000 average

copies distributed● 29% of total distribution● 296 distributors● Twice a week. Wednesday evenings

and Thursday mornings● ShortList is distributed in 121 tube and

train stations in London

PRINTInside front cover DPS £62,878 Inside front cover £31,439 1st DPS £58,040 Full page facing ed’s letter/contents £29,020DPS pre-edit £54,5441st right-hand page £27,2721st left-hand page £26,541Full page specified site £25,392DPS specified site £50,784 Full page ROM £24,182DPS ROM £48,364Inside Back cover £29,020Outside back cover £35,309Cover wrap £118,583Advertorial £+40 per cent display

ONLINEDISPLAY (RUN OF SITE/CHANNEL SPECIFIC) 728x90 £16/£18970x90 £25/£30300x250 £20/£25300x600 £30/£35970x250 £60/£80320x50 (MOBILE) £15/£20

CHANNEL TAKEOVERS PER WEEK (INC RESKIN)Home £4,000Style £9,500Grooming £4,325Cool stuff/tech £11,750 Entertainment £18,500

CHANNEL TAKEOVERS PER WEEK (MEDIA ROADBLOCK) Home £3,250Style £7,800Grooming £3,900Cool stuff/tech £11,250Entertainment £18,000 ADVERTORIAL CONTENTArticle £3,00010 Slide gallery £4,500Video article £5,000Quiz £6,500

MICROSITE PACKAGES (BUILD AND HOSTING NOT INC PRODUCTION)1-2 pages £8,5003-4 pages £10,5005+ pages £15,000 MICROSITE BOLT ONSNavigation bar inclusion £2,000Interactive map £4,000Data capture £2,000Interactive video £poaBranded game £POA

COMPETITIONS1 HTML page £2,000+£1,000 prize

RATES

FACTS & FIGURES

MENS LIFESTYLE MARKET

SOURCE: AUDIT BUREAU OF CIRCULATION JULY-DEC 2015

ABC JAN – JUNE 2016: 505,562

7.56M 7.92M

ONLINE AUDIENCE

65.3M

83.6M

SOURCE: GOOGLE ANALYTICS

Average monthly users Average monthly page viewsJan-Mar 2016 Apr-Jun 2016 Jan-Mar 2016 Apr-Jun 2016

GQ 9.4%

Esquire 4.7%

Sport 26.2%

ShortList 43.5%

Mens Health 16.1%

PRINT ADSPECIFICATIONSDIMENSIONSFull Page Trim: 280mm (H) x 206mm (W)Full Page Bleed: 288mm (H) x 214mm (W)Full Page Type Area: 266mm (H) x 192mm (W)DPS Trim: 280mm (H) x 412mm (W)DPS Bleed: 288mm (H) x 420mm (W)DPS Type Area: 266mm (H) x 398mm (W)

Cover wraps and other sizes available on application.

Note: Any important text shuld be 7mm in from the trim. DPS ads do not need to be supplied with gutter as the paper is saddle stiched.

DIGITAL ADSPECIFICATIONSBASIC GUIDELINESWe only accept JavaScript/standard format tagsAll flash files must have back-up gifsAll creative is subject to publisher‘s approval

BASIC DISPLAY AD SPECStandard units: MPU 300x250; Leader 728x90; Double MPU 300x600, Mastheads 970x250, Super Leader 970x90Shortlist Ltd only accepts JavaScript/standard format tags (no iframes)All flash files must have clickTag and back-up gifsFile formats accepted: jpeg, gif or swf40k max initial file size limitNo looping restrictions; animation duration 30 secondsFlash version 8 and above (actionScript 2 only – no actionScript 3)

EXPANDING ADSMPU, leader, super leader, super MPUClick or mouse over to activateMouse-off to deactivate with clear close button on expanded portionMPU 300x250 expands up to approx 400x400 (left & down)Leader 728x90 expands up to approx 728x350 (down) Super Leader 970x66 expands up to 970x418 (down)Super MPU 300x600 expands up to 600x600 (left) STREAMING VIDEOStreaming (polite) video permitted must have clear close pause/play buttonAuto play permitted but must have clear close button.No video length restriction; total polite streamed data: 2mb maxSound permitted must be user initiated with clear mute button

RE-SKINS:Client build: gif or jpeg background image, max file size = 100kbShortlist build: high res asset images, creative directionSize: Width 312 x 985 Height 900 plus a 200 fade into whiteAll creative to be supplied 3 days prior to the live date