10
2016
2016
Lisa Smosarski,Editor
Since launching Stylist in October 2009, we have successfully carved out our place as the only weekly magazine for women with brains; and that is a strategy we are determined to continue.
We have been overwhelmed by our intelligent, responsive and highly engaged readers who not only loyally follow the magazine but also contribute to our vision and act on our recommendations. We always knew we had an engaging proposition, but even we have been startled by the incredible response we’ve had from readers. Much to our delight, PRs refer to “The Stylist Effect” – if they secure a product or a service mention on our pages, they know they’ll get a flood of responses. We couldn’t be more proud.
Our readers are the country’s finest professional women who are time poor but thought rich; they demand the best out of life – whether that’s what they wear, who they know, where they go, or what they talk about – and Stylist speaks to them on their terms.
We put our success down to our unique content mix. Thought-provoking pieces on social and workplace trends sit alongside extensive fashion and beauty coverage, creating a title that combines thorough, in-depth journalism with the glamour and sophistication our readers demand. Our classic poster-like covers leave our readers proud to be part of the Stylist family and work almost like another carefully chosen accessory.
We have been incredibly proud of the journey so far, but we do not intend to rest on our laurels. Over the next year we intend to create more innovative and exciting special issues, introduce more talented names to our list of contributors and ensure that our ideas and journalism are better than any of our competitors. 2016 is going to be another exciting year.
EditorialVision
From The PublisherPUBLISHING DIRECTOR GLENDAMARCHANT SAYS: “The Stylist brand has achieved amazing things over the past six years, both editorially and commercially. Last year alone we handed over the editorial reins to politicians from all parties for our 300th issue, created our biggest ever Fashion Issue at 252 pages and welcomed readers to the first ever Stylist Live, a four-day event that brought all areas of the magazine to life. This creativity feeds into the commercial side of the business, keeping our award-winning creative solutions at the heart of Stylist’s relationship with its advertisers.
“Our readers are affluent, professional, predominantly child-free women, who LOVE to spend money on themselves. Stylist’s editorial philosophy of celebrating and empowering women offers our commercial partners an exceptional environment, and our elegant, clean design means advertising artwork really stands out. That’s why we attract top advertisers from Dolce & Gabbana fashion to Nars cosmetics and Fiat cars.”
The Audienceu Audited weekly distribution
of 404,408 (ABC)*u Average age of 33u 7 in 10 unmarried with no childrenu On average Stylist readers spend 30.5 minutes readingthe magazine each week***Source: Jan-June 2016 Audited Bureau of Circulation
**Source: Stylist Reader Survey 2013;
Stylist Engagement Survey 2013
FashionFASHION DIRECTOR ALEXANDRA FULLERTON SAYS: “Our approach is to celebrate indulgent investment buys and important designer pieces. Stylist’s authoritative coverage and influential fashion pages combine visual glamour with a slick, fast pace. We always include a considered edit of the trends on our expanding shopping pages, which are explained clearly, while the excitement of the world of modern clothing and accessories is captured weekly through our chic and playful adventure. Stylist’s agenda-setting approach is perfect for busy working women.”
BeautyASSOCIATE EDITOR (BEAUTY) SAM SILVER SAYS:“Stylist’s approach to beauty is two-fold: the skilful decoding of the latest in technological innovation paired with a celebration of the aspirational, empowering nature of today’s thriving industry. Our readers demand practical, original advice as well as a sense of escapism through standard-setting editorial photoshoots that seek to subvert the typical beauty blueprint. And they know their stuff. Stylist’s audience has a watertight understanding of ingredients, the latest trends and new techniques and are enjoy investing in the hardest-working formulas around. Carving out a distinctive niche in a saturated market, Stylist’s award-winning beauty features inform, engage and entertain, without alienating or mystifying readers. For that reason, our beauty pages remain one of the most popular destinations in the magazine.”
In-depth FeaturesMeaty, thought-provoking articles have become one of the most distinctive elements of our editorial mix.
Stylist’s approach to features, which deal with subjects as broad as fertility science or whether we can be too
demanding as a generation, is to question conventional wisdom. Every week we receive hundreds of tweets and
emails discussing these fascinating reports.
Regular ContentStylist is a magazine people put in their bag and keep to
read through the week. Our strong regular pages are one reason for this. From our Escape Routes travel page to Work/Life – an
insight into the routines of successful women – we attempt to inform and entertain our readers by talking about the aspects of their lives that
matter most to them. The Style List – an eclectic selection of deeply desirable products – is also a favourite with Stylist readers.
OnlineEDITOR ANNA BRECH SAYS: “Covering the day’s most important stories, stylist.co.uk is the must-visit destination for our readers to get abreast of the biggest stories of the day. While our remit is broad – we cover women’s issues, reviews, books, food and lifestyle – we carefully tailor coverage based on feedback from our highly communicative readers. With a social media reach of over 450,000, we are able to converse and interact with readers every day and as such can adapt content knowing the issues that matter to our readers.”
Distributionu Unique local and national
distribution network
u Every Wednesday nationwideu Hand distribution targeting ABC1 women working in major UK cities u Subscriptions and distribution deals with: Fashion retailers Airports and airlines Hotels
GLASGOW
LEEDS
LONDON
MANCHESTER
EDINBURGH
NEWCASTLE
LIVERPOOL
BIRMINGHAM
RatesTHE TYPICAL STYLIST READER
Facts & Figures
ABC MARKET SHARE
USERS
Source: Google Analytics
PRINTInside front cover DPS £53,875 Inside front cover £26,940 1st DPS £49,675SP facing Ed’s/TOC £24,840DPS pre-edit £46,6851st right-hand page £23,3401st left-hand page £22,775 SP specified site £21,740DPS specified site £43,470 SP ROM £20,700 DPS ROM £41,395Inside Back Cover £24,835Outside Back Cover £29,600Cover wrap £106,620 Advertorial £+40% display Production £POABound-in insert £POAPaper technology £POA
ONLINEDisplay HPU £40 MPU £25 Billboard £50 Super Leaderboard £25 Leaderboard £18
Channel Takeovers per week (inc re-skin)Home £POA Fashion £POAHair and Beauty £POATravel £POALife £POA
Channel Takeovers per week (media roadblock) Home £2,925Style £9,000Beauty £5,625Travel £2,250Life £11,250 Advertorial contentArticle £3,00010 Slide gallery £4,500Video article £5,000Quiz £6,500
For commercial enquiries, please contact the following: Senior Advertisement Manager: James Delves 020 7611 7123 ([email protected])
Advertisement Manager: Stephanie Keating 020 7611 0329 ([email protected])
Account Manager: Antonia Baildam 020 7611 7866 ([email protected])
Account Manager: Abby Poulter 020 7611 0352 ([email protected])
Competitions1 HTML page £2,000+£1000 prize
Source: Audit Bureau of Circulation Jan-Jun 2016
ABC Jan-Jun 2016: 404,408
Jan-Jun 2016
4.475m UK
Stylist41%Glamour
30%
Marie Claire17%
Grazia12%
10.324m Global
3.544m UK
6.838m Global
July-Dec 2015
u 84% ABC1
u 75% like to keep up with the latest fashions
u 91% agree they like to travel
u 91% agree that her friends come to her for advice
“Such a great magazine. I used to look forward to it every week on my commute on the tube, and now that I walk to work I actively seek it out because I think it’s such a fantastic publication.” STYLIST READER
186kfollowers
217.1kfollowers
657kfollowers
Source: Stylist Reader Survey 2015
Print AdSpecificationsDIMENSIONSFull Page Trim: 280mm (H) x 206mm (W)Full Page Bleed: 288mm (H) x 214mm (W)Full Page Type Area: 266mm (H) x 192mm (W)DPS Trim: 280mm (H) x 412mm (W)DPS Bleed: 288mm (H) x 420mm (W)DPS Type Area: 266mm (H) x 398mm (W)
Cover wraps and other sizes available on application
Note: Any important text should be 7mm in from the trim.DPS ads do not need to be supplied with gutter as the paper is saddle stitched
Digital AdSpecificationsBASIC GUIDELINESWe only accept JavaScript/standard format tagsAll flash files must have back-up gifsAll creative is subject to publishers approval
BASIC DISPLAY AD SPECStandard units: MPU 300x250; Leader 728x90; Double MPU 300x600,
Masthead 970x250, Super Leader 970x90Shortlist Ltd only accepts JavaScript/standard format tags (no iframes)All flash files must have clickTag and back-up gifsFile formats accepted: jpeg, gif or swf40k max initial file size limitNo looping restrictions; animation duration 30 secondsFlash version 8 and above (actionScript 2 only – no actionScript 3)
EXPANDING ADSMPU, Leader, super leader, super MPUClick or mouse over to activateMouse-off to deactivate with clear close button on expanded portionMPU 300x250 expands up to approx 400x400 (left & down)Leader 728x90 expands up to approx. 728x350 (down) Super Leader 970x66 expands up to 970x418 (down)Super MPU 300x600 expands up to 600x600 (left) STREAMING VIDEOStreaming (polite) video permitted must have clear close pause/play buttonAuto play permitted but must have clear close button.No video length restriction; total polite streamed data: 2mb maxSound permitted must be user initiated with clear mute button
RE-SKINSClient build: gif or jpeg background image, max file size = 100kbShortlist build: high res asset images, creative directionSize: Width 312x985x312Height 900 plus a 200 fade into whiteAll creative to be supplied three days prior to the live date
