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Managing the Client
http://www.fsproducingclass.com/fpm1
Managing the ClientClients
PayingPay you for creating content for them.
SponsorsThey support you with monetary support and donated materials, and get you opportunities.
“Spec”They aren’t your clients but could be, if you impress them
“Pro Bono”Not getting paid in cash, but paid in other elements
Managing the ClientClients
The Vendor Client Relationship
https://www.youtube.com/watch?v=R2a8TRSgzZY
Managing the Client
Paying
You work for them!
You create content that they want.
If you do not create what they want, they will fire you.
Always get as many details and delivery requirements before hand.
Define ahead of time the re-cuts.
Managing the Client
SponsorsThey use you for their own needs.
They could either pay for content….
….or give you goods and services in exchange for your work…
Free Locations
Promotional Materials
Equipment
Crafty
Future Work possibilities
Almost anything…
Show: (Wayne’s World - 1 2:48)
Managing the Client
Sponsors
Managing the ClientSponsors
Managing the Client
Sponsors
Managing the Client
Sponsors
Managing the Client
Sponsors
Managing the Client
Sponsors
Good Bad
Managing the Client
“SPEC”
Attempting to recruit a client by creating content for themMost new clients will want to do this until you have proven yourself to themThis is a gamble, so make sure it’s worth it to you.
Show: (Audi Commercial 0:30)
https://www.onlinevideocontests.com/
http://www.poptent.com/company/
http://www.mofilm.com/
http://www.doritos.com
Managing the ClientShort Films
aka Spec Features
https://www.youtube.com/watch?v=oP59tQf_njc
Managing the Client
“PRO BONO”[Latin] “done or donated without charge”
Only accept Pro Bono Only accept Pro Bono work if it benefits youwork if it benefits you
RESEARCH! RESEARCH! Look for someone with a recordLook for someone with a record
Never work for FREENever work for FREE, , work for SOMETHINGwork for SOMETHING
You're Time You're Time is Incredibly Valuableis Incredibly Valuable
Watch out for Watch out for abusersabusers
Managing the Client
How to find clients?ANYWHERE!
Places you shop, eat, enjoy
Friends & Family
Small Business Organizationshttp://www.orlando.org/
http://www.eocc.org/
Managing the Client
How to find clients?
Non-Profit Organizationshttp://www.volunteermatch.org/bymsa/m5960/c/org1.html
Ad AgenciesYou need a “SPEC” reel of Commercials and/or Music Videos
http://www.aaaagencysearch.com/
Have AT LEAST 3 commercial productions to show.
Managing the Client
How to find clients?
Local Biz Trades/MagazinesOrlando Business Journal
http://www.bizjournals.com/orlando/
Orlando Weekly
Orlando Magazine
Orlando Sentinel
LOOK AT WHO ELSE IS ADVERTISING!
http://bhmediastrategies.com/
Managing the Client
“SCHMOOZING”To converse casually, especially in order to gain an
advantage or make a social connection.
What do they (Client/Boss/Exec) need?Fill the need
Exceed their expectations
You are working with someone that has a boss or someone they report to
Make that person look good to their boss
Managing the Client
How to SCHMOOZE a new client?Bombardment of your name, face, and ideas….stay on their mind (but do NOT annoy!)
Create Working Friendships
Remembrance GiftsSWAG
Do something quickly
The trick is to schmooze without letting the client know you are schmoozing them.
Managing the Client
Clients & “SELLING OUT?”Selling Out????
ChangeAre they trying to change what you do?
CompromiseAre they asking you to compromise your content and talents for their will?
EnhanceDoes their IDEAS enhance your vision or give you leverage on future deals?
Is it worth it?
Managing the Client
Product PlacementCompany gives you products to be placed into your production, in exchange for money or the products themselves
Create or write your scripts around the product. Short films can become CommercialsMusic Videos sell productsThese can become your spec projects (double duty)
(Clip: Josie & the… 1:56)
(Clip: Wayne’s World-2 2:00)
Managing the Client
Product PlacementContact Product Placement Agents for more information (Google)
http://www.youtube.com/watch?v=wACBAu9coUU
Use your web stats or prospectus for leverage
Have your targeted demographics and marketing plan ready
Managing the Client
#1 Client…
http://www.fsproducingclass.com/fpm1
Create the best DEMO REEL possibleMake the sweetest reel ever, then toss it and start over, your second reel will blow the first reel away
Market yourself as well as you would a client
If you can’t create a commercial success for yourself, how can you do it for others?
Surround yourself with great people, who enhance your abilities
YOU!