Manejo de crisis en medios digitales - redes sociales

Dinámica de los Medios Digitales en el

Manejo de Crisis

Rodolfo Salazar

Implementación de protocolos de reacción y acciones usando nuevas tecnologías

New Technologies - Mobile MarketingDigital Media Strategy and Reputation

Video

DebemosCensurar el video

Dejar abiertas las puertas

Prohibir el mal uso del logo

Mantener el

control

+ Control

OUCH!

“Una crisis en medios digitales es un gran reto que se puede convertir en

una gran oportunidad”

Developing a Social Presence– How to get started?

• Outline Goals, Objectives, and Measures of Success

• Choose the right partner

• Develop a strategy (Phased approach work best)

• Work out the kinks internally (Leadership buy-in is key)

• Communicate and educate

• Measure

Velocidad

Developing a Social Presence– How to get started?

• Outline Goals, Objectives, and Measures of Success

• Choose the right partner

• Develop a strategy (Phased approach work best)

• Work out the kinks internally (Leadership buy-in is key)

• Communicate and educate

• Measure

Monitoreo

Transparencia

Conversación Causa

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http://images.google.com.sv/imgres?imgurl=http://www.que20.com/wp-content/uploads/2007/09/youtube_logo.jpg&imgrefurl=http://www.soluvision.com/&usg=__J0pPhSvCTOhi2WR98U-n287-aYs=&h=300&w=400&sz=22&hl=es&start=3&um=1&tbnid=9p1sfGmjElrgGM:&tbnh=93&tbnw=124&prev=/images?q=youtube&um=1&hl=es&lr=&rlz=1G1GGLQ_ENSV313

http://images.google.com.sv/imgres?imgurl=http://www.publicdesigns.com/images/internet/digg.jpg&imgrefurl=http://www.publicdesigns.com/category/internet/&usg=__7D37iQKBVBtSpaOLqNFwFhVRyR0=&h=480&w=480&sz=54&hl=es&start=3&um=1&tbnid=pqKTSd1H4R0IsM:&tbnh=129&tbnw=129&prev=/images?q=digg&um=1&hl=es&lr=&rlz=1G1GGLQ_ENSV313

http://images.google.com.sv/imgres?imgurl=http://i225.photobucket.com/albums/dd78/SocialNewsWatch/facebook.gif&imgrefurl=http://rarebirdspain.blogspot.com/&usg=__nUETvRyQ5bFUv5Gxy1pjVIkKYMg=&h=303&w=640&sz=26&hl=es&start=19&um=1&tbnid=4u7nD9EvvbZoeM:&tbnh=65&tbnw=137&prev=/images?q=facebook&um=1&hl=es&lr=&rlz=1G1GGLQ_ENSV313&sa=N

http://www.google.com/imgres?imgurl=http://www.seomarketingworld.com/i/Stumbleupon-1.jpg&imgrefurl=http://www.seomarketingworld.com/blog/social-media-marketing/using-stumbleupon-to-draw-traffic/&h=400&w=400&sz=9&tbnid=3dbD6HiYHDQJ::&tbnh=124&tbnw=124&prev=/images?q=stumbleupon+logo&hl=en&usg=__LuXfCZ0mEqx9mGi3XLfmFKKwjA4=&sa=X&oi=image_result&resnum=2&ct=image&cd=1

http://www.google.com/imgres?imgurl=http://farm4.static.flickr.com/3260/2503874696_c2b6df6542.jpg&imgrefurl=http://www.flickr.com/photos/sylvainthomin/2503874696/&h=500&w=500&sz=9&tbnid=ni65e5o0EG4J::&tbnh=130&tbnw=130&prev=/images?q=del+icio+us+logo&hl=en&usg=__-8bjAyVyeuNtcJNy5URsCE9gpCA=&sa=X&oi=image_result&resnum=4&ct=image&cd=1

http://images.google.com.sv/imgres?imgurl=http://www.dosbit.com/images/2008/08/flickr-logo.jpg&imgrefurl=http://www.dosbit.com/categoria/plataformas/mac&usg=__m4bYz0S5AAF7cJ7JUw5WbWxbY5k=&h=196&w=500&sz=12&hl=es&start=1&um=1&tbnid=p99FFGDhXindAM:&tbnh=51&tbnw=130&prev=/images?q=flickr+logo&um=1&hl=es&lr=&rlz=1G1GGLQ_ENSV313

The pizza turnaround

Dialogo

Los Medios Tradicionales Legitiman notas de las redes sociales

Buscadores

El 95% de los periodistas de Latinoamérica afirman que usan la

web como fuente de información

Que podemos aprender

de Wikileaks?

Detractores vs. aliados

Preguntas?

New Technologies - Mobile MarketingDigital Media Strategy and Reputation

Date post:	28-Nov-2014
Category:	Business
Upload:	rodolfo-salazar
View:	2,992 times
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Manejo de crisis en medios digitales - redes sociales

Business