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Manual Corporate Identity 2014
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Manual Corporate Identity2014
Table Of Content
PT. ROYAL MITRA TEKNOLOGI I Manual Corporate Identity 01.
01.Table Of Content02.Introduction | about Logo03.The Logo 03.Structure & Layout 04.Corporate Colours 05.Logo Colours 06.Incorect Usage The Logo 07.Typeface/font08.Stationary Set 08.Namecard 09.Letterhead 10.Report Cover
Introduction
PT. ROYAL MITRA TEKNOLOGI I Manual Corporate Identity 02.
About Logo
Corporate Identity of PT.Royal Mitra Teknologi is a powerful and unifying strategy for communicating the VALUE, TRUST and LEADERSHIP PT.Royal Mitra Teknologi. We earn loyalty and respect when we effectively communicate and reinforce the PT.Royal Mitra teknologi brand.
When PT.Royal Mitra Teknologi is consistently recognized for these characteristics, we build our familiarity and leadership.This, in turn, increases the value of our brand, bringing benefits to all of our stakeholders.
This Corporate Identity Manual introduces Corporate Identity of PT.Royal Mitra Teknologi to all our stakeholders. It outlines the principles on how Brand Identity of PT.Royal Mitra Teknologi is expressed to instill familiarity, to reinforce experience and to protect our equity.
For those who communicate the Brand Identity of PT.Royal Mitra Teknologi, this manual provides useful tools to guide our creative expression. It facilitates consistency and clarity in delivering our brand promise and messaging through total communications with all our stakeholders.
Basic Concepts and SignificationCorporate identity are inspiring by royal shield with value elegantly, futuristic, solid impression and balance which became the fundamental, stability while exuding confidence.
Identity that describes the professional spirit and strength that could compete to vbe the leading and reliable companies, by providing services / products are the best and high value.
Logogram
Logotype
The Logo
PT. ROYAL MITRA TEKNOLOGI I Manual Corporate Identity 03.
Structure & layout
Full Signature
Adress line 1 adress line 2 adress line 3 adress line 4Tel. (021) 1234 234 Fax. (021) 1234 234 sell. +62 1234 234email. [email protected] URL. www.sample.com
Alternative 1
Alternative 2
The Logo Corporate Colour
PT. ROYAL MITRA TEKNOLOGI I Manual Corporate Identity 04.
C M Y K
R G B
C M Y K
R G B
C M Y K
R G B
C M Y K
R G B
C M Y K
R G B
C M Y K
R G B
Colors play an important role in communicating our brand promise. The corporate colors are part of our brand identity system. The colors must be used as much as possible.
C M Y K
R G B
Stroke
16 0 7 0
212 237 237
97 67 23 6
0 89 138
2 18 90 0
251 254 52
Gradient
#D4EDED
#B96E2B #A0957F
#414042
#5D5E61
#00598A #FBCC34
23 62 99 8
185 110 43
39 36 51 3
160 149 127
63 54 51 24
93 94 97
68 62 58 46
65 64 66
The Logo
PT. ROYAL MITRA TEKNOLOGI I Manual Corporate Identity 05.
Reverse logo on dark backgroundFull color logo on light background
Black and white logo on lightbackground
Grayscale logo on lightbackground
Solid color logo on darkbackground
Solid color logo on lightbackground
Logo Colors
The Logo
PT. ROYAL MITRA TEKNOLOGI I Manual Corporate Identity 06.
Incorect Usage the logo
PT.ROYAL MITRA TEKNOLOGI Logo must always be applied in its correct forms, colors and sizes as specified in the guideline. Incorrect usage of the logo risks its consistency in appearance.
Do not distort or adjust theproportions of the logo.
X Do not modify the artworkor substitute it withanother typeface.
X Do not add any specialeffects.
X Do not alter the colorspecifications of the logo.
X
PT. ROYAL MITRA TEKNOLOGI
Do not eliminate anyelements of the logo.
X Do not change the position of the elements of the logo.
X Do not place logoon patterned or busybackground.
X Do not rotate the logo. X
All components of logo may only be used in their full integrity. They may not beused individually.
The Logo
PT. ROYAL MITRA TEKNOLOGI I Manual Corporate Identity 07.
Font/Typeface
As with Corporate Colours, the fonts are integral part of visual identity. The following font are to be used in all official documents or communication.
Olney Light (14pt)ABCDEFGHAIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890.:,:(?!/&)
Calibri (14pt) LigtABCDEFGHAIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890.:,:(?!/&)
Calibri (14pt) RegularABCDEFGHAIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890.:,:(?!/&)
Calibri (14pt) BoldABCDEFGHAIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890.:,:(?!/&)
Calibri (14pt) italicABCDEFGHAIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890.:,:(?!/&)
Calibri (14pt) italicABCDEFGHAIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890.:,:(?!/&)
Tel. (021) 1234 234 Fax. (021) 1234 234sell. +62 1234 234email. [email protected]
Adress line 1adress line 2adress line 3adress line 4
Full nameUnit/departement/division
Stationary Set
PT. ROYAL MITRA TEKNOLOGI I Manual Corporate Identity 08.
namecard
Card size:width: 90mm height: 55mm
NameSize: 10 pointsFont: calibri
Designation & Unit/Department/DivisionSize: 10 pointsFont: calibri italic
Address/Tel/Email/URLSize: 9 points Font: calibri light
90mm
55m
m
Stationary Set
PT. ROYAL MITRA TEKNOLOGI I Manual Corporate Identity 09.
Letterhead & envelope
Registered letter
Sample Company Ltd.000 Sample StreetPO Box 000Sample Town 0000
Subject A4 letterhead templateDate 23.05.2008Tel +00 00 000-00000Mobile +00 000 0000000E-mail [email protected]
Dear Mr. Example
This is the template of the letterhead of the official BMW Club. The typeface used is Arial 10.5 ptwith 12.5 pt line spacing. This text is so-called dummy text and has no meaning. This dummy textis not meant to be read. Its only purpose is to demonstrate the size, colour and position of the textwithin the correct format. The typeface used is Arial 10.5 pt with 12.5 pt line spacing. This text isso-called dummy text and has no meaning.
This text is so-called dummy text and has no meaning. This dummy text is not meant to be read.Its only purpose is to demonstrate the size, colour and position of the text within the correct format.This text is so-called dummy text and has no meaning. This dummy text is not meant to be read. Itsonly purpose is to demonstrate the size, colour and position of the text within the correct format.
Yours sincerely,Joe Sample
adress line 2adress line 3adress line 4
Tel. (021) 1234 234 Fax. (021) 1234 234
sell. +62 1234 234email. [email protected]
110m
m
220mm
Tel. (021) 1234 234 Fax. (021) 1234 234 sell. +62 1234 234email. [email protected] URL. www.sample.com
Adress line 1 adress line 2 adress line 3 adress line 4
Size A4
Stationary Set
PT. ROYAL MITRA TEKNOLOGI I Manual Corporate Identity 10.
Report Cover
size:A4
Tel. (021) 1234 234 Fax. (021) 1234 234 sell. +62 1234 234email. [email protected] URL. www.sample.com
Adress line 1 adress line 2 adress line 3 adress line 4
2014
