Providing software and services that enable our clients to operate more efficiently.

Are you getting the most bang for your buck?Margin Minder shows you where the money goes, what you get in return, and who or what is responsible.

Margin Minder®

For achieving maximum profitability

Table of Contents

What is Revenue Management?Optimizing customer value through better control of pricing, product mix, discounts and allowances, rebates, service levels and more.

How can your business operators optimize customer profitability?By removing the intelligence barriers to value-based decision-making, and by enabling everyone in the value chain to see quickly and precisely how their own actions create value.

What can you do with Margin Minder?Margin Minder makes the marketplace entirely transparent. It captures the actual profit and growth added by sales transactions. every day, and makes their value instantly visible.

Client Testimonials

About Salient

Next Step

Providing software and services that enable our clients to operate more efficiently.

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Margin Minder | For achieving maximum profitability 1

What is Revenue Management?

With Margin Minder, It’s Simple With Margin Minder you can:

Revenue Management is the sum of all customer-focused business processes. Margin Minder captures the details of all actual, allocated and conditional revenue and cost streams, nets the difference and adds in changes in volume growth. The result is “actual dead net value” per customer, product, person and asset.

For the first time managers can query visually. Phenomena such as lift, elasticity, cannibalization and demand erosion—as it happens with each customer—is visible to everyone in the value chain. Analytical charts reveal outliers, which become short lists, which become individual customers. The details of that customer’s history expose root cause in time for the manager to improve performance. Every business behavior is tracked continuously and the results are always visible immediately to everyone who has a need to know.

Your people can ask questions and get the exact answers they need, rather than waiting for someone to push them a report that lacks situational specificity.

• Discover exact Dead Net profitability

• Share unstructured data: comments, images, videos, links, etc.

• Access anywhere, anytime, from any device: tablet, smartphone, laptop

• Get instant answers at the fingertips of everyone who needs to know

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How can you get the most out of your marketplace?

A Way to See Everything

You need the right information: the dead net value of every person, place and thing. And then you have to get that information into the right hands in time to change the results. And finally, you need a system where managers are clearly accountable for profit and growth now that they know exactly where to invest and where not to invest.

Drawing from sales transactions and financial systems, Margin Minder® automatically computes net economic value, taking into account sales revenue, costs, margins, adjustments, etc. And then it makes this gold mine of information available for interactive interrogation, exploration and collaboration.

Margin Minder shows you who’s delivering a fair return on marketplace investments (like promotional events) and who’s not:

• See exactly how business levers (discounts, allowances, rebates, merchandising monies, customer incentives, etc.) affect the dead-net value of every customer, brand, product and supplier.

• Gain firm control over every single marketplace activity. Know precisely where the money’s going, what you’re getting back in return and who or what is responsible.

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Margin Minder® lets your business operators connect profit and growth to root cause…instantly!

Score the MarketMargin Minder makes the marketplace entirely transparent. It captures the actual profit and growth added by sales transactions every day, and makes their value instantly visible. It eliminates delays, wasted time, hassle, guesswork and IT dependency, so the right information is always guaranteed to be at the fingertips of everyone who needs to know. What is the “right” information? The facts that show how promotional discounting, product mix, deal duration and frequency affect profit and growth. With clear visuals

What Can you Do with Margin Minder?• Promotion Optimization

• Price Optimization

• Price Range Analysis

• Optimize SKUs & Product Mix

• Eliminate Sales & Distribution Gaps

• Integrate Supplier Rebates/Agreement Dollars

• Pay for Performance

of elasticity and lift, sales managers can optimize assortment, service levels, pricing and display inventory for maximum sell-down and minimum over-stocking and category cannibalization.

Margin Minder immediately reveals how promotional discounting, product mix, deal duration and frequency affect profit and growth. Now, your managers can get to the root cause quickly and easily!

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Testimonials“Margin Minder® helped us achieve about a 10% improvement in accuracy and proficiency… [and] a great improvement in ordering efficiency for tasks like stocking.”

“With Margin Minder, we’re able to make the correlation between [putting] up a display with the right price and how it helps a retailer’s profitability. So we use the tool for category management also.”

“The system exceeded our expectations. The result is a 3% recovery in the operating margin.”

“Our Sales Managers are now about 100% more effective with Margin Minder.”

“Salient gives us the ability to…better manage our perpetual inventory with greater visibility, and there-fore to better track our shrink–see where it’s been historically…[and] better understand what to do with that information.”

“With Margin Minder, we can have total control of our dollars and know exactly where they are.”

“Margin Minder has assisted us with record sales every single year over the prior.”

“Margin Minder has helped us become much smarter manufacturers.”

“The hours saved by quickly accessing information will more than pay for our software investment.”

Mark Keith, Sales Executive, Allen Beverage

Mark J. Miller, VP of Sales, Hensley & Co. Wholesale (Anheuser-Busch Beer Distributor)

Neuri Amábile F. Pereira, SPAIPA S.A. Industria, Brazil

Aaron Dym, Controller, W&L Sales (Beer Distributor)

Richie Morgan, President, Holiday Quality Foods (Grocery Chain)

Patti Gillette-Ostro, Director of IT, The Gillette Group, Inc.

Bob Pflugfelder, CFO, Pepsi-Cola Bottling Co. of Central Virginia

Randy Bates, Executive VP of Sales & Marketing, Golden Flake Snack Foods, Inc.

Kevin Sullivan, CIO, HPC Foodservice

Margin Minder | For achieving maximum profitability 5

Providing software and services that enable our clients to operate more efficiently.

Salient is a performance management company that helps organizations run more productively and profitably by automating the Results Based Management process (RBM) and combining it with data visualization to deliver a technology that is light years beyond traditional Business Intelligence (BI) tools. The Salient solution allows users to “pull” the information they need as soon as they need it and in the format they require, and lets them continue asking questions and “pulling” answers so that they can achieve peak business performance.

A ‘GPS’ for your decision-makers

Likewise your managers know where they want their businesses to go, but they can’t always get there on the predetermined route. Dozens of times each day they have to make fast decisions on pricing, assortments, promotions, labor, inventory and the like; decisions that directly impact their desired results as well as the overall profitability of your chain. They must be able to assess and redirect before they make a wrong turn that could pull them off course.

Our unique technology measures the effect of managerial actions on outcomes, and enables your managers to convert this knowledge into better decisions in time to influence results. They have absolute control over time and money, which translates into greater profits—their ultimate destination. Salient can transform any company into a fact-based, knowledge-driven management environment. It is the GPS for your decision-makers because it allows them to make course adjustments as required in order to realize the desired objectives.

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How we do it

Salient’s Visual Data Mining technology merges computer power with the mind’s ability to discern patterns and trends within vast quantities of data, so your managers get information when they need it and how they read it in time to take action and achieve targeted results.

Salient software:• Fully automates the calculation of activity costs and revenue

flows from the smallest details of the business operation

• Results in “dead net” scoring of value productivity

• Gives managers of every rank and function the ability to quickly and easily find opportunities for resource re-capture/redeployment.

• Integrates data from all sources

• Downloads all transaction details every day

• Allocates overhead and “off transaction” receipts (i.e., vendor payments, etc.)

With Salient’s solution you get the answers to the critical questions: “What’s driving my business?” and “What can I do about it?” … and then you can take appropriate actions to improve results. We show you – in seconds – where the money goes, what you get back in return, and who or what is responsible.

Your next step

Make Salient your comprehensive collaborative intelligence platform for measuring and managing enterprise business performance:

• We have the only technology that can bring everything together and deliver the right information to every situation

• We know the business

• We’re proven

• No one else can match our speed, simplicity, specificity of detail and sheer scale

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©2012 Salient CorporationSalient Management Company 203 Colonial Drive, Horseheads, NY 14845 USA phone 607.739.4511 / 800.447.1868 fax 607.739.4045 www.salient.com

SALIENT MANAGEMENT COMPANY

“Salient brought it all together in one cohesive view consistent with the way we run the business.”Dennis Angrisani VP of Planning and Analysis, Odom Corporation

Margin Minder®