Margin Minder®

WebView™

for Revenue Management

©2009 Salient Corporation

Performance Management

The formula for balanced growth

Margin Minder® WebView™

for Revenue Management

Margin Minder WebView helps organizations balance the trade-off between volume and margin. Organizations can see how business levers like price changes affect demand on a precise level within any market segment.

The results of changes in price, product mix, •placement, promotion, new product introductions and packaging can be easily observed from any customer or product perspective

Outliers can be easily and visually identified in an •interactive scatter-gram

Macro and micro trends can be easily investigated •with built-in trend monitoring

The same interactive and precision management capabilities that has made Salient popular world-wide are now available with zero-imprint browser viewing.

Salient Streamlines Implementation

2. Precisely Measure Value Add

Immediately drill down into data sets and metrics. No support or waiting necessary.

1. Connect

Reach into existing systems to leverage data. No IT changes required.

3. Make Information Actionable

Take immediate, fact-based action. Guesswork no longer required.

Margin Minder®

WebView™ for Revenue Management

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Margin Minder is the essential tool for sales professionals. Margin Minder gives everyone with an interest in profit & growth an actionable resource for leveraging business activity facts, without any hassle. It shows who and what are delivering a fair return on marketplace investments—especially promotional events. You can see exactly how business levers—such as discounts, allowances, rebates, merchandising monies, and other customer incentives—affect the dead-net value of every customer, brand, product and supplier. Now you will get firm control over every marketplace activity.

Balance Profit & GrowthMargin Minder gives managers everything needed to control the drivers of top-line performance: sales, revenue, cost, discount, margin, and allowance. Narrow down from a market-wide view to a list of under-performing customers or to a single package within a single customer location. Drill into pricing history to see elasticity, lift, and cannibalization. With Margin Minder, it becomes easy to balance price against volume and profit.

Improve Promotion EffectivenessMargin Minder shows graphically how profits and growth are affected by promotional discounting, product mix, deal duration, and frequency. With clear graphic views of elasticity and lift, sales managers can optimize SKU mix and display inventory for maximum sell-down, reduced over-stocking, and minimal category cannibalization.

Evaluate New Product SKUs & Product MixTrack the effects of new products on vendor and category performance and shows exactly how much a each product is worth. Easily see which products can or can’t support their carrying, distribution, and marketing costs.

WebView allows you to answer daily business questions on the fly.

Price Elasticity:When I deal, do I grow the brand?Profit? Both? Neither?

Margin Minder®

WebView™ for Revenue Management

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Measure market penetration, trial, and retrial of new products. See the effect new products have on existing product lines, and how successful salespeople are at getting products into the marketplace. Have multiple visual perspectives to best judge the useful life cycle of products and product lines. Measure sell-thru and potential sell-thru of active customers to find opportunities for new placements.

Optimize Price PointsMargin Minder provides a continuous visual feedback loop that enables managers to test different merchandising and pricing strategies with minimal risk. Immediate feedback allows in-time corrections.

Pay for PerformanceDoes an increase in sales volume have expected effects on profits? Measure the whole performance equation: volume, growth, and margin contribution—enabling wholesalers to build comp and bonus plans based on actual value added by each person.

Facilitate Communications with Trading PartnersDaily SKU level sales facts can be securely shared over the web with Suppliers, Retailers, Wholesalers or other Trading Partners to help in the collaboration and synchronization process. Margin Minder makes it easy and delivers the facts using a method that makes the knowledge productive and usable rather than just inflexible custom reports.

Margin Minder®

WebView™ for Revenue Management

6 Salient Corporation

For Hands-on Interactivity and On-the-fly Business Flexibility While Salient Dashboards offer a simplified view and standard measurement of business performance, Salient WebView™ provides a more flexible web-based solution that enables business professionals to see business facts in any context, compared to any other indicators without having to predict what question or what direction someone may want to go in a dashboard.

Introducing WebView™

Salient WebView™ lets you find the answers to all your daily business questions, with no boundaries.

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WebView™ for Revenue Management

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Question trends visually to see what’s behind the numbers; finding the specifics you can act on

Rubberband to list exactly which products, customers, assets or other business entities are out of range from the norm

Visually select items to investigate why; for example, one may use this chart to see which key accounts are driving growth in the territory in question

Choose any performance metrics you have integrated into the management system

Set your drill path on the fly; you decide what to question next. In this example maybe you want to list the customers not meeting margin expectations

Choose a group of, or list individual business entities

Choose the time frame being monitored: individual days, fiscal calendars, weeks, months, or quarters

Anywhere

Any Trend

Any Detail

Anytime

Any Path

Any Comparison

Any Metric

Margin Minder®

WebView™ for Revenue Management

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PUSHdependentlong delayinaccurateguesswork

time-consuming

PULLautonomousquick-fi reaccuratefact-basedeffi cient

A New Way to Work with Information The Salient Difference:Salient is pioneering a whole new information paradigm – one more flexible and simpler than the old “push” method of reports. It’s a zero-overhead, self-service, facts-on-demand approach.

For the first time, managers and workers can help themselves quickly and regularly to meaningful facts. This fundamentally changes how work gets done.

Interactive data-mining technology gives you the most powerful forensic tool on the market today. Payments and events outside the norm immediately pop out at you in a graphical presentation.

You get a powerful telescope into business performance. You’ll see a clear, coherent picture of where spending works and where it does not. You’ll see details instantly, exactly customized to the situation of the moment.

Some call our technology a hybrid of the best in performance management, business intelligence, and content management.

What you’ll get from Salient:

Coherency – an ability to make sense out of all of the data generated every day by every business activity

Transparency – an ability to see immediately exactly how every action and every person contributes to the mission at every level

Controllability – a way for every contributor to use the same data to continually improve his or her practices

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How Salient Technology is DifferentAt Salient we understand economics and we know how business-minded individuals need to relate to business activity to measure and improve results.

Typical Business Intelligence (BI) Tools

Tool-Kit

The views, analytical capabilities, and more need to be

built by an IT team before a solution is ready

Flexible Report Writing

Inflexible resulting views are pre-determined – assuming

the business question is always the same

Built for the Information Producer

Typically the solutions are built so that technical staff

can create and maintain reports for management.

Reporting-Based, Pre-Set Hierarchy

If you may want to see it, it needs to be thought of and

created ahead of time or redesigned on an ongoing basis

Partially Interactive

Has some visual interactive capability; but most interactive

capabilities are too technical and difficult that they are

reserved for IT report-writers to develop views

Departmentalized

Most reporting-based solutions summarize or

departmentalize data to increase speed / response time

Required Set-up

Depending on the number of individuals being served,

technical resources are needed to create all potential views

Modification Assistance

Services are needed from an internal or external technical

resource to create new or modify existing drillable report

views on an as-needed basis

Salient Performance Management

Business-Ready

The solution is already built to be “business-logical” enabling rapid deployment, and

greater ease-of-use

Flexible Business-Driven Capability

Business users know what question they want to ask, how to frame the question, and

what they want to ask next

Built for the Information Consumer

Instead of traditional “push” reporting, Salient enables situational “pull” access

Associative, Flexible Drill-Path

Built the way people think, performing new context selection and calculations on-the-

fly rather than having to pre-set

Fully Interactive

All the visualizations let you list items of interest, see more about them, focus in on

them, or change how you framed your “Bookmark” or business question

Immediate Access to Details

All un-summarized details are easily available; it is the details that makes facts

actionable. Scaleable without sacrificing detailed facts

Minimal Consulting or Technical Services

Consulting focuses on logically grouping your business information and then “Mission-

Based” training

Complete Autonomy vs. Ongoing Set-up

Requires no consulting or technical services to create or modify views once data is

loaded in the application. It is business-user driven; simply “Bookmark” standard views

Margin Minder®

WebView™ for Revenue Management

Next ActionRegardless of your type of industry, we can help drive up your margins and returns.

Very quickly, your enterprise will expose waste and behaviors that detract from value. Your people will control the levers to add value, swiftly responding to business opportunities and constraints, and making continuous improvements in performance.

To discuss how Salient can help, call (607) 739-4511, or email the Salient Management Institute at smi@salient.com.

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Margin Minder®

WebView™ for Revenue Management

Salient Corporation 11

Salient Corporation203 Colonial DriveHorseheads, NY 14845 USA

phone: 607 739 4511 fax: 607 739 4045salient.com

©2009 Salient Corporation