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Twitter 101: Introduction, Setting up Account, Posting, Scheduling Marin Communications Forum March 27, 2014 #MCF2014
Twitter 101: Introduction, Setting up Account, Posting, Scheduling
Marin Communications ForumMarch 27, 2014 #MCF2014
Agenda #MCF2014• Overview of Twitter – What is Twitter?1.1• Twitter Account 101: handle, profile1.2• What is a Timeline?1.3• Tell me more about tweets…posting.1.4• Where are reply and retweet buttons?1.5• Top Five Questions1.6
Goals for TodayTwitter 101
Attendees of this workshop will learn:
• How to set up a Twitter account: #basics, posting.
• What it means to have a Twitter account: following, lists.
• How to utilize a Twitter account: risk communication, fundraising, #networking.
#MCF2014
What is Twitter?
– Microblogging Tool– 560 Million Active
Users– 5,700 Tweets
Happen Every Second
Marin County on Twitter@MarinLibrary 813/93 @LiftLevante 266/476@MarinCounty 2,783/348@MarinHHS 303/335
@MarinParks 1,751/483@First5Marin 10/21
#MCF2014
Opportunities& ChallengesOpportunities
• Free and powerful tool• Become part of
conversation• Generate feedback.• See what people are
saying about you and your organization.
• Pitch reporters directly.
Challenges
• Consistent content• 140 characters…bit.ly• Takes time for followers• Volume of information• Keeping up with trends• Analytics on users
#MCF2014
Posting to Twitter #MCF2014
• Shortened Link
• Reply• Delete (USE
CAUTION)• Favorite#MCF2014
Creating a Profile #MCF2014
• Picture• Name• Location• Website,
Bio• Connect to
FB
#MCF2014
Top Five Questions?Questions
1. Where are the reply and retweet buttons?
2. What if I want to tweet someone privately?
3. Why is there a @username in the middle of a tweet?
4. What if my link is too long?5. Can I tweet a picture or
video?
Answers
1. At the bottom of every tweet, hover your mouse over the tweet.
2. Send them a direct message.3. User is being mentioned
(MT), but the tweet is not a direct reply. Way to recommend or reference.
4. Use apps like bit.ly. 5. YES, click on the camera icon
or add link to video.
#MCF2014
Top Five Questions #MCF2014
#MCF2014
Tell Me More @Twitter #MCF2014
#MCF2014
• Hashtags• Replying• Retweeting• Mentioning
Tweets
Thank You!!
facebook.com/MarinHealthAndHumanServices
twitter.com/MarinHHS
youtube.com/MarinCountyHHS
Marincounty.org/hhs
Scheduling Templates, Editorial Calendar, Toolkits , and Questions: email [email protected]
Erin Cochran, Marin County Health and Human [email protected], @MarinHHS
#MCF2014
