Marinasarda A nautical project

The beginning

• Marinasarda was founded in 1962, the brainchild of Ismaili prince Karim Aga Khan; It began as a project for the five-star luxury hotels that were inaugurated that same year; The concept developed from 1962 on and asserted itself in the boat charter market, becoming a leader in this sector.

1962

Growth

• In 2004, BC Srl acquired Marinasarda, strengthened by 20 years of experience in the nautical industry.

The fleet’s vessels were sold off;

New boats were bought;

The customer bases of both nautical companies were consolidated.

Acquisition

• A business wing that deals exclusively with Starwood hotels has been set up; Three new booking offices have been opened in addition to the main one in Porto Cervo; Integrated services for navigation have been developed;

A lounge area for customers has been created; Joint ventures with nautical companies have been set up; Partnerships that merge business interests and increase clientele have been formed; The customer base has been expanded to the point where it has now reached 1,200 clients.

Our mission

Our fleet

Our fleet consists of our

own motor boats (14)

ranging from 10 to 23

metres in length.

Types of vessels

In 2012

Marinasarda acquired four Maxi Tenders: boats that are fashionable, comfortable, elegant and fun. Ten metres accommodating 12 passengers. Maximum speed: up to 45 knots!

Our Maxi Tenders

Our fleet was consolidated with the acquisition of our flagship, the Canados 72. A further 15 vessels owned by

other ship owners are managed through our Central Agency.

Consolidation on the nautical market

• Marinasarda has three full-time employees who handle Administration, Boat Services (a mechanic) and Sales (one salesperson); From Easter to October, our staff expands to include ten skippers and four salespeople (two of whom also work as hostesses and handle PR). Our CEO actively participates in corporate life, handling sales and marketing for the company.

Our team

• The company’s CEO has worked in navigation for 20 years. A person who appreciates aesthetics and good taste, she handles sales activities geared towards expanding the customer base through corporate marketing. She is also responsible for acquiring new vessels for the fleet and arranging financial backing.

Our CEO

Web marketing

Marketing activities are mainly carried out using the Internet, search engine optimisation (SEO), video optimisation and the publication of an online magazine.

Door-to-door marketing

Such marketing is publicised by sending out e-mails (e-mail marketing) and text messages to 1,200 current mobile phone numbers. Gifts, greetings and promotions are regularly sent out (birthdays, Christmas and Easter).

Corporate marketing

Marinasarda’s online magazine is called Tendenze Nautiche (‘Nautical Trends’). This was the brainchild of our CEO, designed to promote nautical, ‘fashionable’ issues among the general public. It can be read free of charge at the following address: www.tendenzenautiche.it.

Our magazine

Marinasarda’s CEO is a keen journalist and successfully edits the company’s house organ. It comes out twice a year and 5,000 copies are printed. A registered trademark, a ‘Gold’ edition was published in the first half of 2012. It can also be perused online at: http://www.marinasarda.it/magazine/mls01.html.

Our house organ: Marinasarda in love

Our partners

Cervo Hotel & Conference Centre The hotels

Cervo Hotel &

Conference Centre

Pitrizza Hotel

Cala Di Volpe Hotel

Romazzino Hotel

Starwood Hotels

Cala Di Volpe

Romazzino

Pitrizza

Our 50th anniversary Lifestyle

Happiness for Marinasarda

Lounge area Ferrari’s Happy hour

Ferrari for Marinasarda

The luxury of time Black or white version

Fortis for Marinasarda

In contact with the rest of the world.

Always. Rugged Phones

Telephones designed to be indestructible;

Heat, impact and scratch resistant; Water resistant, waterproof and usable after having fallen in the water or even in water.

Technology for the nautical industry

Other clients Hotels Hotel customers account for 60% of Marinasarda’s turnover. Thanks to a nautical service supply contract, Marinasarda provides such services mainly to local hotels (in the Starwood chain).

The remaining 40% of our clientele derives from the international community in Porto Cervo. Arabs, Russians, Brazilians (Turks and Americans) are today’s clients for navigation facilities on the Costa Smeralda.

Marinasarda’s clientele

Unmistakable quality Uniqueness (our strengths)

The location (Porto Cervo)

A professional attitude

Fifty years of experience

A vast range of vessels

Extra services for navigation

An international approach

The network: cooperating charter companies who offer benefits to Marinasarda customers all over the world.

Our unique selling propositions (USPs)

• Reserved moorings in Porto Cervo (6)

A private dock for Maxi Tenders

A booking office in all Starwood hotels

Preferential lane for Starwood clients

The advantages Marinasarda offers

Marinasarda’s network

Looking to the future

Marinasarda has implemented an agreement with Audi to launch a new project together: a test drive by car and/or boat, with the aim of presenting two high quality products.

First steps towards... 2013. Initial ideas

A test drive by car... and by boat...

A new experience of power…

Other activities The company’s nautical wing

The continued promotion of our new Maxi Tenders with the aim of opening a sales wing for them; The addition of new vessels and their management (lobster boats) in order to widen the range of vessels available; Partnership with another nautical company in the sailing sector.

The development of merchandising with partner company Happiness; Further promotion of Fortis for Marinasarda watches;

Further partnerships with companies in the nautical technology sector.

Consolidation, development, welcoming new ideas

Marinasarda’s world

The past In 1962 Prince Aga Khan created the Costa Smeralda. In 2004 an American investment group bought all the assets on the Costa Smeralda, including hotels belonging to the Starwood chain.

The future In 2012 these assets were handed over to an Arab investment group.

Qatar bought the assets and has settled down on the Costa Smeralda.

Hotels, marinas, land and buildings will all become part of the Arab investment group’s assets, a group that has also acquired Harrods (in London) and the Valentino fashion house.

The current situation: the new owners of the Costa Smeralda

Doha, the capital of Qatar Marinasarda for Qatar?

Thanks to the contact it needs to have with the new owners, Marinasarda may have the chance to open a sales office of its own in Doha. A strategic focus for Arab clients passing through the Costa Smeralda.

New expansion

Acknowledgements

If Marinasarda is still in existence today and has turned 50 in 2012, it’s thanks to its customers and clients, boating enthusiasts and the sea of Sardinia. It is also thanks to those who read what we write, those who support us and even those who copy us.

Thanks to all of you!

www.marinasarda.itinfo@marinasarda.it