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Striving to claim IT thought leadership ICIS CIO Track Bocconi University, Milan, December 17 2013

Mario Derba

Regional Sales VP, Oracle Systems, South Europe

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Market Overview

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Market Overview IT Industry – Main Segments & Players

Servers & Storage Database Middleware &

Security Applications

Consumer

Devices

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Market Overview

CLOUD

SOCIAL MOBILE

Text

By 2014, 90% of

companies will support

their applications on

personal mobile devices

80% of business leaders

believe the cloud is a

springboard to more agility

and innovation.

65% of companies say

that social media is a

significant or critical risk to

their brand reputation

90% of Fortune 500

companies will have a big

data initiative in place by

the end of 2013

ANALYTICS

Nexus of Forces, Platform 3.0, Four Pillars – What Analysts/Groups Are Saying?

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Integration Tuning

Te

stin

g

Heterogeneous

A p p l i c a t i o n S i l o s Propr ie tary

Maintenance N i c h e Fragmentation

Custo

m

IT Environment

Bri

ttle

Rigid

Legacy

First Generat ion

Point to Point

Hard Coded

Status Quo

Slow

I n f l e x i b l e

E x p e n s i v e

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Market Overview What we hear from our Customers

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63% 21% 16%

Run the

Business

Grow the

Business

Transform the

Business

Source: “IT Metrics: IT Spending and Staffing Report, 2012”, Gartner Research, 2012

Market Overview IT Budget Allocations

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POWER

I.T.

Innovation

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Market Overview Oracle’s Vision & Strategy

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Company Overview

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Company Overview

Operational Excellence

Product Strategy & Innovation

Customer Service

Sales Organization & Execution

Striving for Excellence

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SCALE INNOVATION

• $37.2B in revenue in FY13*

• #1 in 50 product/industry categories

• $29B in R&D since 2004

• $56B on more than 90 acquisitions

• 400,000 customers in 145 countries

• More than 25,000 partners

• More than 120,000 employees

* GAAP revenue reported in USD as of May 31, 2013

• 35,000 developers and engineers

• 18,000 customer support specialists,

speaking 29 languages

• 18,000 implementation consultants

• 15 million developers in Oracle online

communities

• 2.5 million students supported annually

• 900 independent Oracle user groups

with 500,000 members

Company Overview Oracle Corporation

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Old Ways Many Ways

Many Locations Manual

Best Way One Way

Few Locations Automated

Simplify

Standardize

Centralize

Automate

Company Overview Oracle’s Business Philosophy

BUSINESS TRANSFORMATION

Phase I: Becoming Information

Driven

(1998 – 2003)

Phase II: Expanding the Portfolio

(2004 – 2012)

• Autonomous Countries • Multi National Corporation

• Geographic Functions • Global Functions

• Country Infrastructure • Simplified Global Infrastructure

• 100s of Instances • Global Single Instance (ERP)

• Abundance of Applications • Oracle eBusiness Suite

• Inconsistent Processes • Global Processes

• Local Support • Shared Service Centers

• Local Decision Making • Centralized Decision Making

• Fragmented Data • Global Information System

Company Overview Oracle’s Business Transformation

12

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Company Product Strategy

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What Are We About? Companies across a broad range of industries get better results with Oracle

* When using this claim, you MUST use the following footnote: IndustryWeek list of

largest publicly held manufacturing companies based on revenue.

AEROSPACE AND DEFENSE

10 of the 10 Top AD Companies

AUTOMOTIVE

20 of the 20 Top Auto Companies

CLOUD

10 of the 10 Top SaaS Providers

COMMUNICATIONS

20 of the 20 Top Telcos

CONSUMER GOODS

18 of the 20 Top CG Companies

EDUCATION AND RESEARCH

20 of the 20 Top Universities

ENGINEERING AND CONSTRUCTION

8 of the 10 Top EC Companies

FINANCIAL SERVICES

20 of the 20 Top Banks

HEALTHCARE

20 of the 20 Top Medical Device Companies

HIGH TECHNOLOGY

20 of the 20 Top HT Companies

MANUFACTURING

20 of the 20 Top Manufacturers *

INSURANCE

20 of the 20 Top Insurers

LIFE SCIENCES

20 of the 20 Top Pharmas

OIL AND GAS

20 of the 20 Top OG Companies

PROFESSIONAL SERVICES

Over 54,000 Midsize Professional Services Firms

PUBLIC SECTOR

20 of the 20 Top Governments

RETAIL

20 of the 20 Top Retailers

SUPPLY CHAIN

20 of the 20 Top Supply Chains

TRAVEL AND TRANSPORTATION

20 of the 20 Top Airlines

UTILITIES

20 of the 20 Top Utilities

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Bring Oracle’s Enterprise Technology &

Business Applications Software to any

customer or partner, anywhere in the world,

through the Internet

What Are We About? Oracle and the Cloud

Application

Services

Platform

Services

Social

Services

Common Infrastructure Services

What are we about? Simplify IT – Power Innovation

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How Do We Achieve This?

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Investment In Innovation & Integration

How Do We Achieve This?

$29B IN R&D

SINCE 2004 $1.3B $1.5B

$1.9B $2.2B $2.7B $2.8B

$3.3B

$4.5B $4.5B $4.9B

FY04 FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13

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How Do We Achieve This? Adding Customer Value From 85+ Acquisitions

Identity & Access

Management

Performance

Management

Enterprise Content

Management

Business Intelligence Middleware Platform

& Management

Virtual Machine Systems Management Operating System

Data Integration

APPLICATIONS

DATABASE

OPERATING SYSTEM & VIRTUAL MACHINE

SERVERS & STORAGE

MIDDLEWARE

(pending)

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How do We Achieve This? Industry-Specific Applications

MANUFACTURING

Fusion

Middleware

ORACLE Tech Competencies & Services Practice

CUSTOMERS Industry Competencies

PARTNERS Project Competencies

INNOVATION

FIELD DRIVEN

INNOVATION

A synergistic approach

among tech, projects &

industry competencies

is the key to bring to

the market our product

innovation

How do We Achieve This? From Products to Markets

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MARIO DERBA

Regional Sales Vice President

South Europe Systems

Oracle Italia Srl

Viale Fulvio Testi, 136 Phone +39 02.24959.630

20092 Cinisello Balsamo (MI) mario.derba@oracle.com

Italy www.oracle.com

Twitter: @Mderba

Personal Site: www.marioderba.com

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