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Overview of Oracle OpenWorld 2012 OpenXperience, Brussels, October 25, 2012
Mario Derba
Regional Sales VP, Oracle Systems, South Europe
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SAFE HARBOR STATEMENT
The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
Oracle Confidential
Copyright 2012, Oracle. All rights reserved.
Mobile Cloud
Social Hub
ERP C
RM H
R
SCM
Service Integration
Revenues
Costs
Some Areas of Innovations Are Reshaping IT Value and Economics
3
Complete Stack
• Best-of-Breed
• Open
• Vertical Integration
• Extreme Performance
• Engineered Systems
Complete Choice
• On-Premise
• Private Cloud
• Public Cloud
• Hybrid
Oracle Strategy
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Oracle’s Architectural Vision Complete, Open, Integrated Systems
Tested, Certified, Packaged,
Deployed, Upgraded, Managed
and Supported Together
ENGINEERED TO WORK TOGETHER
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Oracle Cloud
Application
Services
Platform
Services
Social
Services
Common Infrastructure Services
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Application Services Platform Services Social Services
Common Infrastructure Services
Storage
Cache
Compute
Notifications
Java
Database
Developer
Mobile
Collaboration
Analytics
Application Store
Social Network
Social Marketing
Social Engagement and Monitoring
Social Sites
Data and Insight
Oracle Cloud: Unmatched Breadth & Depth
Messaging
Secure Identity
HCM
Talent Management
Sales and Marketing
Customer Service and Support
Enterprise Resource Planning
Planning and Budgeting
Financial Reporting
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Bring Oracle’s leading
Enterprise Technology and
Business Applications Software
to any customer or partner,
anywhere in the world,
through the Internet
Oracle Cloud: Mission
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APPLICATION SERVICES
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SaaS Applications HCM Suite, CRM Suite, ERP Suite
Human Capital
Management
Talent
Management
Sales and
Marketing
Financial
Management
Procurement,
Sourcing, Inventory
Project Portfolio
Management
Customer Service
and Support
Governance, Risk,
Compliance
Platform Services
Infrastructure Services
Social Services
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Application Services: Key Features
Comprehensive range of applications and business processes
Built on SOA standards – Java, SOA, BPEL, HTML5
Modern HTML5 User Interface – Web, Mobile, Outlook
Built in Business Intelligence, Social, and Mobile
Self-Service control for Business Users – configure, extend
Complete Data Isolation and Flexible Upgrades
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PLATFORM SERVICES
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Built on Best-in-Class Platform Services Combination of Innovation and Strategic Acquisitions
Fusion HCM Taleo, Fusion
Talent Management
Fusion Sales and
Marketing
Fusion Financials Fusion Procurement,
Sourcing, Inventory Fusion PPM
RightNow, Endeca
ATG, InQuira
Fusion GRC
Java, WebLogic, Oracle Database, Identity Management …
Exadata, Exalogic, SPARC SuperCluster
Oracle Social Platform
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Platform Services: Key Features
Built on industry standards – SQL, Java, HTML5, Web
Transparently run in the cloud – zero application code changes
Self-service control for users – develop, deploy, manage
Complete data isolation – in the database, on disk
Service-Oriented Architecture – on-premise integration
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Platform Services Complete, Standards-Based, Enterprise-Grade
Database Services
Developer Services
Java Services
Collaboration Services
Analytics Services
Mobile Services
Common Infrastructure Services
Application Store
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Social Relationship Management: Key Features
Comprehensive Social Relationship Management Platform
Engage – Build Social Relationships with prospects, customers,
influencers, partners, & candidates through social media
Integrate - Listen, Engage, Market, & Monitor interactions across
multiple social media channels
With the enterprise – Transform Enterprise Business Processes &
Systems while improving customer experience
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Social Relationship Management Complete, Integrated, Enterprise Grade
Common Infrastructure Services
Social Data
and Insight Social Network
Social Engagement
and Monitoring Social Sites Social Marketing
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INFRASTRUCTURE SERVICES
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Built on Best-in-Class Infrastructure Services Combination of Innovation and Strategic Acquisitions
Fusion HCM Taleo, Fusion
Talent Management
Fusion Sales and
Marketing
Fusion Financials Fusion Procurement,
Sourcing, Inventory Fusion PPM
RightNow, Endeca
ATG, InQuira
Fusion GRC
Java, WebLogic, Oracle Database, Identity Management …
Exadata, Exalogic, SPARC SuperCluster
Oracle Social Platform
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Common Infrastructure Services
Cache In-Memory Cache
Secure Identity Identity Administration
Messaging Mail, Push
Storage Object Storage
Compute Elastic Compute
Queues Lightweight Queues
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Extremely Easy-to-Use
Flexible subscription
Multiple Payment options
Self-service sign-up
Instant Provisioning
Self-service Control
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Proven Enterprise Grade
Complete Stack Management
Real-Time Monitoring and Auto Healing
Lights Out Lifecycle Management
Designed as Enterprise Private Clouds
Built on Exadata & Exalogic
Secure, Reliable and Flexible Upgradability
Hardware & Software Infrastructure
Provisioning
Diagnostics
Change Management
Monitoring
SaaS
Social
PaaS
Infrastructure and Architecture
2 NODE RAC
DBMS
2 NODE RAC
DBMS
VM VM
VM VM
Management Infrastructure
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Customers Have Multiple Options With Cloud
Oracle delivered as
private & public cloud services
PUBLIC CLOUD PRIVATE CLOUD
Oracle delivered as managed
cloud services in a private cloud
Oracle delivered as
subscription-based services
HYBRID CLOUD
COMPLETE CHOICE
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ORACLE’S
NEXT-GENERATION DATABASE
A Multitenant Database for the Cloud
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Traditional Database Architecture Separate Memory and Processes Allocated to each Database
ERP
Database Files
Memory Utilized
Background Processes
CRM
Database Files
Background Processes
Memory Utilized
DW
Database Files
Background Processes
Memory Utilized
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Multitenant Pluggable Database Architecture Multiple Databases’ Memory, Processes, Storage: All in One Container
ERP CRM DW
Background
Processes
Memory
Utilized Container Database
Efficient: More Scalable, Less Hardware
Lower Operational Costs: Manage Many as One
Transparent: No Application Changes
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OLTP benchmark comparison
Only 3GB of memory vs. 20GB memory used for 50 databases
Pluggable databases scaled to over 250 while separate database instances maxed at 50
Pluggable Databases vs. Separate Databases Highly Efficient: 6x Less H/W Resource, 5x More Scalable
0
5
10
15
20
1 10 20 50 80 110 140 170 200 230 250
Separate
Pluggable
# Databases
Me
mo
ry U
tiliz
ed
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12.1 DW
12.1 CRM
Manage Many as One: Backup and Recovery Backup Databases as One; Recover at Pluggable Database Level
12.1 ERP
12.1 HR
Point-in-time Recovery
at Pluggable Database Level
One
Backup
Production Container Database
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Customer 3
Customer 2
SaaS Efficiency with Security Multitenancy Implemented at the Database not the Application Level
Customer 1
Customer n
Plug Private Databases into Container Database
Data Isolation: Each Customer’s Data in Separate Private Pluggable Database
Database Security: All Native Database Security features work: Auditing, Redaction …
Database Tools: All Native Query, Reporting, Business Intelligence Tools Work
A lot of this does not work if multitenancy is implemented at the application level
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Oracle Engineered Systems
Hardware and Software, Engineered to Work Together
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EXADATA X3 DATABASE IN-MEMORY MACHINE
introducing
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2012 Oracle Exadata X3
2008
Warehouse
2010
Scale-Up OLTP & VLDB Massive Flash
All I/Os to Flash
X3
2009
Disk-Centric | Flash Acceleration Flash-Centric | DRAM Acceleration
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Oracle Exadata X3 Database In-Memory Machine Same price as Oracle Exadata X2
10% to 20% Lower Power
20X More Write Performance
33% Faster Database CPUs
Full 10Gb Ethernet to Data Center
4X Larger Flash Memory
10% to 30% Lower Power
33% More Data Throughput
Exadata Smart Flash Write Caching
40X 10Gb ports per Rack
22 TB of Flash Memory per Rack
Up to 3 Kilowatt Reduction per Rack
100 GB/sec running SQL
75% More Memory
8-Core Xeon® SandyBridge E5-2690
1 TB to 2 TB per Rack
All X3 Database Machines
X3-2 Database Servers
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Oracle Exadata X3 Database In-Memory Machine Mass Memory for Extreme Performance
X3 mass memory hierarchy delivers extreme performance – Automatically moves all active data from disk to memory
DRAM memory expanded to 2 or 4 TB for hottest data
– 4 to 40 TB of compressed user data
Flash memory expanded 4X to 22 TB per rack
– 40 to 200 TB of compressed user data – ALL active data
– 1.5 Million SQL random read I/Os per second for OLTP
Comparable to 15,000 disk drives in 150 array frames
– 100 GB/sec SQL data scan rate for reporting and warehouses
Comparable to 1,000 disk drives in 10 array frames
500 TB
DISK
22 TB PCI
FLASH
2 or 4 TB
DRAM
Cold Data
Hottest Data
Active Data
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EXALOGIC X3 ELASTIC CLOUD
introducing
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Oracle Exalogic Elastic Cloud
EXTREME PERFORMANCE FOR JAVA
APPLICATIONS
EXTREME PERFORMANCE FOR
ORACLE BUSINESS APPLICATIONS
NATIVELY LEVERAGES EXADATA
BEST CONSOLIDATION PLATFORM
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What’s New in Oracle Exalogic X3-2?
MORE PROCESSOR CORES
MORE MEMORY
MORE FLASH
BETTER PERFORMANCE
BETTER CONSOLIDATION
SAME PRICE
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Oracle Exalogic Hardware Evolution
X2-2 (2011)
X3-2 (2012)
Processor Clock Speed 2.93 GHz 2.90 GHz
RAM per Node 96 GB 256 GB
Processor Cores per Node 12 16
SSD per Node 64 GB 200 GB
Disk Storage 40 TB 60 TB
Storage System RAM 48 GB 192 GB
Storage Write Cache (Flash) 72 GB 292 GB
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Exalogic 2011 Exalogic
2012
Exalogic 2011 Exalogic
2012
Exalogic 2011 Exalogic
2012
Exalogic Performance 2011-2012
WEB APPLICATION
Requests/Sec.
MESSAGING
Messages/Sec.
ENTERPRISE JAVA
Operations/Sec.
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Exalogic Bare Metal Exalogic
Virtualized
COTS Virtualized Exalogic
Virtualized
Exalogic Virtualization Performance
NO COMPROMISE NO COMPETITION
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Complete
• Layered Optimized Virtualization • Reallocate CPU and memory dynamically
SPARC SuperCluster Announced & Upcoming Features Extreme Consolidation and Rapid Cloud Services
43
Rapid Cloud Services • Quickly provision secure cloud services for applications and databases
Extreme Consolidation
Automated Optimization
• Workload Auto-tuning
• System Health Check
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Oracle Database Appliance
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Built-In Reliability
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What to Consider When Evaluating
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Complete, automated and simplified
User enabled IT service
Intelligent service delivery
Oracle’s Approach Transformation
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Drive a new paradigm in your data center
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This is the start of your journey with Oracle as your partner
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MARIO DERBA
Regional Sales Vice President
South Europe Systems
Oracle Italia Srl
Viale Fulvio Testi, 136 Phone +39 02.24959.630
20092 Cinisello Balsamo (MI) [email protected]
Italy www.oracle.com
Twitter: @Mderba
Personal Site: www.marioderba.com
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